GLOBAL PARENTING APPS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Parenting apps are a category of mobile applications designed to assist parents and caregivers in various aspects of child-rearing and family management. These apps address a range of needs from pregnancy tracking to educational content delivery for children. Parenting in the digital age has seen the rise of parenting apps that aim to make the lives of parents easier. These apps provide valuable tools and resources to help address the various challenges faced in raising children. From tracking feeding and sleeping schedules to recommendations on child development milestones and solutions for common issues, parenting apps are an all-in-one digital solution for managing the complex task of parenting on the go. Their convenient, on-demand accessibility on smartphones and other devices has made them a popular parenting aid. A parenting app gives one a permanent digital account of all things custody-related, allowing one to: Keep child custody information in one place. It allows making changes without starting from scratch. The tracking apps allowed parents to track babies' basic activities such as feeding, voiding, and bowel movements. Information apps provided parenting information such as infant feeding, age-appropriate activities, first aid, and others.

Market Dynamics

Increasing product launches by the key players in the market are expected to drive the growth of the market over the forecast period. For instance, in December 2020, Bit-Wizards, a software development and IT company and long-time customer, TalkingParents, announced the launch of Accountable Calling feature in response to overwhelming requests from customers. Accountable Calling allows parents to place recorded calls within the TalkingParents secure mobile apps. 

Key features of the study

• This report provides an in-depth analysis of the global parenting apps market, and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global parenting apps market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, TheBump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, and ivybaby
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global parenting apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global parenting apps market

Global Parenting Apps Market Detailed Segmentation

• By Type
  • Pregnancy Tracker Apps
  • Baby Tracker Apps
  • Co-parenting Apps
  • Baby Care apps
  • Others
• By Application
  • Android System
  • IOS System
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Top Companies in the Global Parenting Apps Market
  • Babytree
  • BabyCenter
  • BabyGogo
  • BabyTime
  • TalkingParents
  • BABYTIME
  • Nighp Software
  • The Bump
  • Baby Nursing
  • Kinedu
  • Parent Cue
  • Peanut
  • Winnie
  • Ovia Health
  • Playfully
  • BabyGogo
  • WebMD
  • AppClose
  • Baby Connect
  • MyMedela
  • Cozi
  • Qinbaobao
  • Ivybaby
  • Dorel Juvenile