GLOBAL PARENTING APPS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The global parenting apps market size is expected to reach USD 1,123.7 Mn by 2032, from USD 664.2 Mn in 2025, exhibiting a compound annual growth rate (CAGR) of 7.8% during the forecast period.

Key Takeaways

• Based on Type, the Pregnancy Tracker Apps segment is expected to account for the largest market share at 54.1% in 2025, owing to ability to convenient way to monitor their pregnancy.
• Based on Application, the Android System segment is expected to account for the highest market share in 2025, due to its open-source nature and broad market accessibility and developer friendly policies.
• Based on Region, North America is expected to lead the market, holding a share of 35.70% in 2025, due to high smart phone penetration, and tech-savvy parents.

Market Overview

Parenting is one of the biggest responsibilities and with fast-paced digital lifestyles, parenting apps have emerged as helpful tools for parents. These apps come in different types focusing on various parenting needs.

Some common parenting apps include developmental apps, media apps, and tracking apps. Developmental apps help track children's development milestones and offer activities and games to stimulate learning. They provide insights on cognitive, social, and motor-skills development. Media apps allow parents to filter age-appropriate content for children on streaming platforms and also set screen-time limits. Tracking apps help monitor children's location, allow communication with approved contacts, set geographic boundaries, and receive alerts if boundaries are crossed.

Current Events and Its Impact

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Role of Artificial Intelligence (AI) in the Parenting Apps Market

Integration artificial intelligence in parenting apps offering wide features including tracking child development and managing family schedules to providing mental health support and personalized educational content. AI facilitates in parenting apps to analyze data, provide insights and make recommendation, helping parents navigate the challenges of parenting more effectively. AI-powered chatbots and virtual assistants provide with 24/7 support to parents, resolving queries in real-time and reducing he need for frequent pediatric visits.

In May 2025, Parent Lab launched Era—an AI-powered app providing instant, personalized parenting guidance. Based on attachment theory, mindfulness, and behavioral science, Era analyzes each child’s temperament and development to deliver daily five-minute check-ins, practical tips, and empathetic strategies for challenges like tantrums, picky eating, burnout, and discipline.

Segmental Insights

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Parenting Apps Market Insights, By Type: Pregnancy Tracker Apps Dominates the Overall Market Owing to Growing Demand for Convenient Monitoring

Pregnancy trackers apps segment is expected to contribute the highest share of the market with 54.1% in 2025 owing to its ability to monitor pregnancy in a convenient way. A pregnancy tracker app helps pregnant people track their fetus growth and movement as well as provide guidance them through the pregnancy. Along with that, many apps offer educational features so the user can learn more about their pregnancy and healthy habits that can adopt during the process. Some apps also have tips on labor technique and infant care for after birth.

In May 2025, Motherhood Hospital lunched motherhood One, a subscription-based pregnancy car App in India that provides holistic and personalized care to expecting mother. The app delivers comprehensive support, ensuring the well-being of both mother and baby through the pregnancy period.

Parenting Apps Market Insights, By Application: Android System Acquires the largest share

The android system segment is expected to contribute the highest share of the market in 2025, owing to its open-source nature, broader accessibility and developer-friendly policies. The android’s open-source nature gives developers more freedom to create and update apps. The android users are is significantly higher than the number of iOS users worldwide. In 2025, Android has over 3.9 billion users and iOS has only 1.46 billion users. This is further adding to the parenting apps market share.

Regional Insights

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North America Parenting Apps Market Analysis and Trends

North America is expected to be the largest market for parenting apps during the forecast period, accounting for over 35.7% of the market share in 2025. American parents have readily embraced various parenting apps to help track their child's activities, milestones, and make informed decisions. Several app developers are also based out of the U.S., which has helped accelerate the offerings and innovations in this space. Some of the most popular parenting apps, such as Baby Connect, Baby tracker, and Kids First, have been started by American entrepreneurs to cater to the needs of parents in their country first before expanding globally. For instance, in April 2025, Parent Geenee, a Texas-based innovative parental control app, was officially released. The app enables parents and schools nationwide to effortlessly oversee children’s access to more than 450 commonly used apps while fostering healthy digital habits.

Asia Pacific Parenting Apps Market Analysis and Trends

Asia Pacific is expected to be the second-largest market for parenting apps, accounting for over 25.2% of the market share in 2025. The Asia Pacific region has emerged as the fastest expanding parenting apps market globally. The Asia Pacific region, especially countries like India and China, is projected to be the fastest growing market for parenting apps over the next five years. With rising disposable incomes and increasing penetration of affordable smartphones, more parents in this region are actively seeking digital solutions to aid their parenting journey. The trend of nuclear families has also fueled the demand for apps that help new parents adapt to their new roles effectively. Localized app offerings in regional languages have made parenting concepts more understandable for new-age mothers and fathers. In February 2025, Tamil Nadu Chief Minister introduced the APPA App, aimed at enhancing communication between parents, teachers, and administrators to improve the overall educational experience.

Europe Parenting Apps Market Analysis and Trends

Europe is expected to be the fastest-growing market for parenting apps, with a share of 19% during the forecast period. The European market is dominated by high quality apps from the U.K., Germany, France, and other developed nations. Owing to stringent privacy laws and data protection guidelines, European parenting apps tend to focus more on building trust through transparent policies. Apart from this, the growing number of separating parents in the UK is accelerating the parenting market demand in Europe. For example, amicable is a leading co-parenting app tailored for separated parents in the UK. Unlike many apps that focus only on logistics such as calendars and expenses, amicable combines useful co-parenting features with real human support to help families navigate the challenges of parenting after separation.

Parenting Apps Market Outlook Country-wise

United States Parenting Apps Market Trends

The United States is the leading ground for parenting apps market due to several factors such as high smartphone penetration, tech-savvy parents’ population and a robust technology infrastructure that supports continuous app development. Along with that, the United States have a strong focus developing apps that offer educational content, parent control and health monitoring features. In 2025, the United States has smartphone penetration rate of 97%, resulting in every U.S. citizen has a smartphone.

India Parenting Apps Market Trends

The parenting apps market is demanding in India and growing at a significant rate as Indian parents are facing the challenges of children having prolonged screen time which is encouraging the adoption of parental control apps. Reports suggests that 95% of Indian parents are concerned about their children’s digital habits but existing tools have yet to gain widespread traction. Another survey shows that 42% of children under 12 spend 2 to 4 hours daily in front of screen while teenagers spend nearly half of their day on online activities. This further propels the demand for parenting apps.

Global Parenting Apps Market Trends

• Emergence of social parenting apps: The emergence of social parenting apps is having a significant influence on the global parenting apps market. With the growing popularity of social media, parents are increasingly looking for online communities to connect with other parents and seek advice or recommendations. These new social networking-style parenting apps allow parents to join local parent groups, ask questions, and share updates about their kids with other parents in real-time. Some of the prominent social parenting apps that have gained widespread popularity in recent times allow parents to create private online networks of family and friends. Parents can post photos and updates on their children's milestones and get feedback from their close social circles. This has encouraged more participation and engagement among parents on digital platforms. Another advantage of these social apps is they allow parents to join public parent groups in their city or towns and make new parent friends. This helps them feel less isolated in their parenting journey and get peer support.
• Increasing government initiatives: Increasing government initiatives are expected to drive the growth of the market over the forecast period. For instance, in August 2022, Union Minister of State, India, launched a mobile application on parenting which focuses on cognitive developments of children in the first two years. The first 1,000 days establish a solid platform for a child's physical, mental, emotional, cognitive, and social health.

 Global Parenting Apps Market Drivers

• Busy lifestyle driving demand of parenting apps: In today's fast-paced world, both parents have become extremely busy with their careers and personal lives. For example, more than half (53%) of working parents find managing childcare arrangements challenging. In two-parent households where both parents work full-time, 62% report that both are equally committed to their jobs. Managing work and family has become more challenging than ever. Parents are constantly on the run, shuffling between their jobs, kid’s activities, and other responsibilities. They have very little downtime for themselves. This hectic schedule leaves parents with little time to actively participate in their children's routine life and keep track of their daily progress and milestones. This is further accelerating the parenting apps market share.
• Increasing product launches: Increasing product launches by the key players in the market are expected to drive the growth of the market over the forecast period. For instance, in March 2022, Talkspace, an online and mobile therapy company, announced the launch of the new ‘Parenting Guide’ app, its latest self-guided advice service. The app includes more than 100 self-guided sessions and live therapist-led classes every week on topics such as secure attachment, self-awareness, discipline, anxiety in kids, whining and complaining, getting kids to listen, strong-willed children and sibling relationships. It also offers more than 30 mental health software designed to help parents practice self-care and emotional regulation. In addition, the app includes a section that allows parents to record their thoughts and answer prompts about certain topics.

 Global Parenting Apps Market Opportunities

• Collaborations with educational institutions: Collaborations with educational institutions provide a great opportunity for growth in the global parenting apps market. As more schools and universities embrace technology to enhance teaching and learning, parenting apps can play a key role. These institutions have large student bodies and established communication channels to parents. If parenting apps partner with such institutions, it allows them to leverage existing networks to raise awareness about their offerings among vast parent communities. Many schools around the world have shifted to virtual or hybrid learning models since the pandemic began in 2020. This has increased the need for effective home-school communication and support for remote parent engagement. Parenting apps with features for administering homework, tracking progress, scheduling meetings and sharing educational resources digitally can fulfill this need. Partnerships that allow institutional recommendations or integrations of parenting apps into existing portals make them a credible solution for busy parents. According to UNESCO data, over 144 countries implemented nationwide closures of schools and universities in 2020, impacting over 1.5 Mn learners. With many of these temporary virtual arrangements now becoming long-term hybrid models, the addressable market for EdTech and associated parenting tools continues to widen.

Market Report Scope

Parenting Apps Market Report Coverage

Recent Developments

• In May 2025, Dorset Council launched the EasyPeasy app for all residents offering tips, activities and advice to support early childhood development. This apps includes thousands of ideas tailored to a child’s age and stage, and routines to help make learning playful and accessible.
• In March 2025, Acclaimed actor R. Madhavan invested in Parent Geenee, a U.S. based parental control app embedded with responsible technology. The app address digital addiction by offering location-specific digital boundaries. The aim of their app is to target the growing concern over children’s screen addiction and to empower both parent and schools.
• In February 2025, Tamil Nadu Chief Minister M K Stalin launched the APPA App designed to bridge the communication gap between parents, teachers and administration, by improving overall educational experience.
• In January 2025, the Kerala government launched a new mobile application, Sampoorna Plus, enabling parents to monitor their children’s academic performance, attendance, and extracurricular activities in real time. This app is developed by the state-run Kerala Infrastructure and Technology for Education (KITE). It is designed to support over 36.44 lakh students across 12,943 schools.

Analyst Opinion (Expert Opinion)

• The parenting apps segment is undergoing a critical transformation, driven less by user acquisition and more by deepening engagement through hyper-personalization and data-driven insights. What many underestimate is how these platforms are evolving into indispensable tools that not only guide parents but actively shape parenting behavior through AI-backed predictive analytics.
• A recent study by Common Sense Media highlights that over 75% of millennial parents now rely on digital platforms for parenting advice—significantly shifting the power dynamics from traditional pediatricians and parenting books to app-based ecosystems. This demographic’s preference for on-demand, tailored content is forcing apps like BabyCenter and The Bump to innovate beyond simple milestone tracking, incorporating AI to predict developmental milestones and potential health risks based on individual child data.
• For example, Hatch Baby’s Smart Changing Pad leverages IoT integration to provide real-time data on diaper changes and sleep patterns, an innovation that highlights a new frontier: parenting apps as health-monitoring devices. This convergence of health tech and parenting advice is reshaping user expectations, demanding not just passive content but actionable, personalized interventions. The critical question is whether more apps can rise to this standard or risk obsolescence as users migrate to platforms with robust health insights.
• Moreover, monetization strategies are evolving beyond ads and freemium models. The rise of integrated e-commerce within apps, where products are recommended based on a child’s developmental stage or parental preferences, has proven lucrative. For instance, Peanut has seen an engagement uplift of 30% after introducing a marketplace for curated parenting products and expert consultations—showing that community-based commerce is no longer optional but essential.

Market Segmentation

• By Type
  • Pregnancy Tracker Apps
  • Baby Tracker Apps
  • Co-parenting Apps
  • Baby Care apps
  • Others
• By Application
  • Android System
  • IOS System
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Top Companies in the Global Parenting Apps Market
  • Babytree
  • BabyCenter
  • BabyGogo
  • BabyTime
  • TalkingParents
  • BABYTIME
  • Nighp Software
  • The Bump
  • Baby Nursing
  • Kinedu
  • Parent Cue
  • Peanut
  • Winnie
  • Ovia Health
  • Playfully
  • BabyGogo
  • WebMD
  • AppClose
  • Baby Connect
  • MyMedela
  • Cozi
  • Qinbaobao
  • Ivybaby
  • Dorel Juvenile

Sources

Primary Research Interviews from the following stakeholders

Stakeholders

• Interviews with app developers, UX/UI designers, pediatricians, child psychologists, digital wellness advocates, early childhood educators, and product managers involved in parenting and childcare tech across global markets.

Specific stakeholders

• Product managers at leading parenting app companies (e.g., app teams from BabyCenter, The Bump, Kinedu)
• Pediatricians and family healthcare providers affiliated with hospitals and clinics (e.g., Apollo Cradle, Cleveland Clinic Children’s, NHS Family Health Services)
• Child development experts and early learning consultants working with edtech platforms and parenting communities
• Marketing heads and brand managers at FMCG baby care brands (e.g., Johnson’s Baby, Pigeon, Sebamed) with mobile engagement strategies
• School IT coordinators and administrators from preschools and daycare chains integrating parenting platforms (e.g., Bright Horizons, EuroKids, KinderCare)
• Data privacy officers and compliance leads in mobile health tech startups
• UX researchers and digital wellbeing advocates involved in app ethics, gamification, and parental control interfaces

Databases

• UNICEF Global Child Development Indicators Database
• World Bank Gender and Development Data
• National Family Health Survey (NFHS), India
• U.S. Centers for Disease Control and Prevention (CDC) – Child Health Statistics
• European Commission – Digital Economy and Society Index (DESI)
• India Ministry of Women and Child Development – Integrated Child Development Services (ICDS)
• Singapore Department of Statistics – Family and Child Indicators
• Pew Research Center – Family & Technology Reports
• Statistics Canada – Parenting and Child Development Data
• Australian Institute of Family Studies (AIFS)

Magazines

• Parents Magazine
• Pregnancy & Newborn
• TechCrunch (Apps & Mobile section)
• EdTech Digest
• Mother & Baby
• Wired (Digital Health and Apps section)
• FamilyTech
• Mobile App Daily – Parenting Category

Journals

• Journal of Pediatric Health Care
• Early Child Development and Care
• Computers in Human Behavior
• Journal of Medical Internet Research (JMIR Pediatrics & Parenting)
• Child and Adolescent Psychiatry and Mental Health
• International Journal of Human-Computer Interaction
• Journal of Family Issues
• Learning, Media and Technology

Newspapers

• The Guardian – Family and Technology
• The New York Times – Parenting Section
• The Times of India – Parenting and Digital Life
• USA Today – Tech & Family
• The Hindu – Young World & Digital Parenting Columns
• South China Morning Post – Health & Family
• The Telegraph – Education and Parenting Reports

Associations

• American Academy of Pediatrics (AAP)
• Zero to Three (National Center for Infants, Toddlers, and Families)
• National Association for the Education of Young Children (NAEYC)
• Internet Watch Foundation (IWF) – Child Online Safety Reports
• European Commission's Better Internet for Kids (BIK) Program
• Common Sense Media – Digital Parenting Research
• India Child Protection Forum
• UNICEF Innovation Fund (Parenting & Early Childhood Tech Programs)

Public Domain Sources

• Ministry of Health and Family Welfare (India) – Child Health & Nutrition Division
• U.S. Department of Health & Human Services – Parenting Resources
• European Institute for Gender Equality (EIGE) – Work-Life Balance and Family Data
• Digital India Programme – Child Tech & Safety Guidelines
• NITI Aayog – Digital Parenting and Healthcare Reports
• Australian Government – Raising Children Network
• OECD – Family Database
• RBI Bulletins on Digital Payments in Healthcare & Child Services

Proprietary Elements

• CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for last 8 years

*Definition: A parenting apps can be called a unique category of solutions due to their extreme multifunctionality. It is possible to do a control dozens of things with the help of one single application. Kids can be educated, entertained, controlled, and taken care of by remote specialists.