GLOBAL SENSITIVE TOOTHPASTE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)
Global sensitive toothpaste market is estimated to be valued at USD 1.76 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031. Global sensitive toothpaste market has been witnessing steady growth in the recent years, owing to rising awareness about dental hygiene and health among consumers across the globe. Sensitive toothpastes contain desensitizing agents like potassium nitrate or arginine that help in providing relief from tooth sensitivity issues like hot and cold foods or drinks. These toothpastes form a protective layer or barrier over the dentin tubules and help in blocking the movement of fluid inside the tubules, thus, reducing hypersensitivity. Various advancements in toothpaste formulations with addition of natural extracts and herbal ingredients have boosted its demand. Moreover, growing number of people suffering from receding gums, excess brushing, acid attacks have boosted demand for specialized sensitive toothpastes.
Market Dynamics:
Global sensitive toothpaste market is projected to witness significant growth during the forecast period, owing to several factors such as increasing prevalence of dental diseases, rising health expenditure, and growing influence of oral healthcare industry. According to WHO, dental carries is the most common chronic disease affecting majority of school going children and adults across the globe. Changing dietary habits and consumption of acidic food and drinks have spiked the cases of receding gums and tooth erosion, leading to sensitivity issues. This has boosted demand for sensitive toothpastes which reduces toothache. Furthermore, the market players are constantly innovating and introducing new formulations with herbal extracts and improved slurry texture for effective relief. However, availability of alternative treatments like dental varnishes, gels and availability of generics are expected to retrain the market growth. Moreover, lack of awareness about dental care products in underdeveloped regions poses a challenge. Ongoing R&D for adding therapeutic properties to toothpastes and expansion in e-retails are likely to offer new opportunities over the forecast period.
Key features of the study:
Detailed Segmentation-
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