IDENTITY ANALYTICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Global identity analytics market refers to the solutions and services that help organizations to understand users, their behaviors and activities across multiple systems within an organization. Identity analytics solutions leverage machine learning and artificial intelligence to analyze identity-related data from different applications and systems like HR databases, access logs, user directories and more. This helps organizations to get a unified view of all user identities, strengthen access controls, detect suspicious behaviors and identity-based risks. The solutions can also be used to analyze entitlements and provisioning activities of users to identify compliance issues. With growing security threats and strict data privacy regulations, identity analytics has become crucial for organizations to protect critical systems and data.

Market Dynamics:

The global identity analytics market is driven by the increasing demand for advanced identity and access management solutions across various industry verticals. Rapid digital transformation and rise of cloud technologies have increased the identity-related attacks manifold. Moreover, strict data privacy laws like GDPR are forcing organizations to closely monitor all identity and access activities. However, lack of identity standards and integration challenges pose a potential restraint to the market growth. On the other hand, the market players are coming up with AI-powered identity analytics solutions which can analyze huge volumes of identity data in real-time. Adoption of identity-as-a-service (IDaaS) solutions is also opening up opportunities for vendors.

Key Features of the Study:

- This report provides in-depth analysis of the global identity analytics market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global identity analytics market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Centrify Corporation, Ekata, Evidian, Gurucul Solutions Pvt Ltd., Happiest Minds, Hitachi ID Systems, Inc., ID Analytics (Symantec), LogRhythm, Inc., MicroStrategy Incorporated, NetIQ (Micro Focus), Okta Inc., Oracle Corporation, Sailpoint Technologies Holdings Inc, Securonix, Inc., and Verint Systems Inc.

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- The global identity analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global identity analytics market

Detailed Segmentation:

• By Component
• • Solutions
  • Services
• By Deployment
• • Cloud-based
  • On-premises
• By End-use Industry
• • IT and Telecommunication
  • BFSI
  • Government
  • Retail and Consumer
  • Healthcare
  • Manufacturing
  • Energy and Power
  • Others
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Centrify Corporation
  • Ekata
  • Evidian
  • Gurucul Solutions Pvt Ltd.
  • Happiest Minds
  • Hitachi ID Systems, Inc.
  • ID Analytics (Symantec)
  • LogRhythm, Inc.
  • MicroStrategy Incorporated
  • NetIQ (Micro Focus)
  • Okta Inc.
  • Oracle Corporation
  • Sailpoint Technologies Holdings Inc
  • Securonix, Inc.
  • Verint Systems Inc.