MOTORCYCLE V2X ONBOARD UNIT (OBU) MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

The Global Motorcycle V2X Onboard Unit (OBU) Market is estimated to be valued at USD 19.46 Bn in 2025 and is expected to reach USD 54.17 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 15.7% from 2025 to 2032. The global motorcycle V2X Onboard Unit (OBU) market represents a transformative segment within the intelligent transportation systems ecosystem, where Vehicle-to-Everything (V2X) communication technology is revolutionizing motorcycle safety and connectivity. V2X Onboard Units are sophisticated communication devices installed on motorcycles that enable real-time data exchange between vehicles, infrastructure, pedestrians, and network systems, creating a comprehensive connected mobility environment.

The global motorcycle V2X Onboard Unit (OBU) market has gained significant momentum due to increasing road safety concerns, rising motorcycle adoption globally, and stringent government regulations mandating connected vehicle technologies. Unlike traditional vehicle safety systems, motorcycle V2X OBUs address unique challenges faced by two-wheeler riders, including enhanced visibility in blind spots, intersection collision warnings, and weather-related hazard alerts. The integration of artificial intelligence, 5G networks, and edge computing capabilities within these units is expanding their functionality beyond basic communication to include predictive analytics and autonomous safety interventions.

Market Dynamics

The global motorcycle V2X Onboard Unit (OBU) market is driven by several compelling factors that are accelerating adoption across diverse geographical regions. Primary market drivers include escalating road safety concerns, with motorcyclists representing a disproportionately high percentage of traffic fatalities globally, prompting governments to mandate V2X technologies as essential safety infrastructure.

The rapid proliferation of smart city initiatives and intelligent transportation systems creates substantial demand for interconnected vehicle communication solutions, particularly for vulnerable road users like motorcyclists. Additionally, increasing motorcycle sales in emerging economies, coupled with rising disposable income and urbanization trends, expands the addressable market significantly.

However, market growth faces notable restraints including high initial implementation costs, complex regulatory frameworks varying across regions, and limited infrastructure deployment in developing markets. Privacy and cybersecurity concerns regarding data transmission and storage create hesitancy among consumers, while standardization challenges between different V2X technologies (DSRC vs. C-V2X) complicate market adoption. Furthermore, the fragmented nature of motorcycle markets and varying technical requirements across different vehicle categories pose integration challenges for OBU manufacturers.

Despite these restraints, significant opportunities emerge from government initiatives promoting connected vehicle ecosystems, increasing partnerships between automotive OEMs and technology providers, and growing awareness of V2X benefits among motorcycle manufacturers. The integration of V2X OBUs with emerging technologies like autonomous driving systems, predictive maintenance platforms, and comprehensive fleet management solutions presents lucrative revenue streams for market participants and stakeholders.

Key Features of the Study

• This report provides in-depth analysis of the global motorcycle V2X Onboard Unit (OBU) market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global motorcycle V2X Onboard Unit (OBU) market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Continental AG, Robert Bosch GmbH, DENSO Corporation, Qualcomm Technologies, Inc., NXP Semiconductors, Autotalks, Cohda Wireless, Harman, Quectel, Kapsch TrafficCom, nfiniity, Thales, Telit, Valeo, and ZF
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global motorcycle V2X Onboard Unit (OBU) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global motorcycle V2X Onboard Unit (OBU) market

Market Segmentation

• Communication Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Vehicle-to-Vehicle (V2V)
  • Vehicle-to-Infrastructure (V2I)
  • Vehicle-to-Pedestrian (V2P)
  • Vehicle-to-Network (V2N)
  • Vehicle-to-Everything (V2X)
• Connectivity Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • Dedicated Short-Range Communication (DSRC)
  • Cellular V2X (C-V2X)
  • Hybrid V2X
• End User Insights (Revenue, USD Bn, 2020 - 2032)
  • OEM-Installed OBUs
  • Aftermarket OBUs
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Continental AG
  • Robert Bosch GmbH
  • DENSO Corporation
  • Qualcomm Technologies, Inc.
  • NXP Semiconductors
  • Autotalks
  • Cohda Wireless
  • Harman
  • Quectel
  • Kapsch TrafficCom
  • nfiniity
  • Thales
  • Telit
  • Valeo
  • ZF