MOTORCYCLE V2X ONBOARD UNIT (OBU) MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Motorcycle V2X Onboard Unit (OBU) Market Size and Forecast – 2025-2032

The Global Motorcycle V2X Onboard Unit (OBU) Market is estimated to be valued at USD 19.46 Bn in 2025 and is expected to reach USD 54.17 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 15.7% from 2025 to 2032.

Key Takeaways of the Global Motorcycle V2X Onboard Unit (OBU) Market

• The Vehicle-to-Vehicle (V2V) segment leads the market holding an estimated share of 42.5% in 2025.
• The Dedicated Short-Range Communication (DSRC) segment is expected to dominate with a share of 47.2% in 2025.
• The OEM-installed OBUs segment leads the market holding an estimated share of 68.2% in 2025.
• Asia Pacific, holding a share of 40.7% in 2025, is expected to dominate the market.
• Europe, holding a share of 31.2% in 2025, is projected to show the fastest growth in the market.

Market Overview

The market sees a big shift towards adding Vehicle-to-Everything (V2X) technology to motorcycles because of rising demand for improved rider safety and real-time data exchange capabilities. Innovations in 5G connectivity, smart infrastructure, and government initiatives promoting intelligent transportation systems are also accelerating market growth. Also, the growing awareness about vehicle safety standards and the development of connected vehicle ecosystems further propel the adoption of Motorcycle V2X OBUs globally.

Current Events and Its Impact

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Segmental Insights

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Global Motorcycle V2X Onboard Unit (OBU) Market Insights, By Communication Type – Vehicle-to-Vehicle (V2V) Leads Because of its Role in Improving Real-time Safety and Traffic Efficiency on Roads

The Vehicle-to-Vehicle (V2V) segment holds a 42.5% share in 2025, because of its ability to exchange real-time speed, position, and trajectory data among vehicles, enhancing rider safety and situational awareness. Its role in maneuvers like lane changes and intersection alerts makes it useful for urban safety and efficiency. Growing regulatory focus on accident prevention also adds to V2V deployment. In 2024, Honda and Yamaha expanded their joint V2V pilot in Japan’s Ibaraki Prefecture, testing direct communication between motorcycles and cars to reduce intersection collisions.

Global Motorcycle V2X Onboard Unit (OBU) Market Insights, By Connectivity Technology – Dedicated Short-Range Communication (DSRC) Leads Because of its Proven Reliability and Low-latency Performance Tailored to Critical Safety Use Cases

Dedicated Short-Range Communication (DSRC) dominates with a 47.2% share in 2025, because of its low latency and reliability under all traffic and weather conditions. Its mature ecosystem, independent of cellular networks, supports important safety alerts in milliseconds—crucial for motorcycles. In 2023, Cohda Wireless partnered with Yamaha to equip test fleets with DSRC-based OBUs for collision warning trials in dense urban environments in Singapore.

Unit (OBU) Market Insights, By End User – OEM-Installed OBUs Lead Because of their Seamless Integration, Quality Assurance, and Ability to Deliver Enhanced User Experiences Directly from the Point of Sale

OEM-installed OBUs account for 68.2% of the market share in 2025, because of seamless factory integration, better performance, and reliability supported by manufacturer warranties. OEM installations also comply more easily with emerging safety regulations and improve the user experience with integrated connectivity and diagnostics. BMW offers factory-fitted V2X OBUs in select touring models in Europe, adding safety alerts directly to the bike’s digital cluster.

Pricing Analysis of the Motorcycle V2X Onboard Unit (OBU) Market

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Regional Insights

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Asia Pacific Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

The Asia Pacific region, holding a share of 40.7% in 2025, is expected to dominate the motorcycle V2X Onboard Unit (OBU) market due to its rapidly expanding two-wheeler segment, increasing urbanization, and government initiatives promoting smart city and intelligent transportation networks. Countries like China, India, and Japan are seeing a lot of demand for connected vehicles as they look to address road safety issues in high traffic density.

Also, the rise in motorcycle sales, coupled with increasing disposable incomes and growing awareness about vehicular safety, propels the adoption of V2X technology. The region sees strong manufacturing bases in electronics and telecommunication, making possible cost-effective production of OBUs. Key market players like Huawei, ZTE Corporation, Denso, and NXP Semiconductors join hands with local motorcycle manufacturers and telecom providers to accelerate product integration and deployment in APAC markets. Also, government policies in China and Japan push innovation in vehicle communication systems, strengthening the overall ecosystem.

Europe Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

Europe, holding a share of 31.2% in 2025, is expected to exhibit the fastest growth in the global motorcycle V2X Onboard Unit (OBU) market stems from the region’s advanced technological infrastructure, stringent government policies supporting vehicular communication standards, and a well-established automotive and two-wheeler industry ecosystem. European countries are implementing V2X (Vehicle-to-Everything) technology to improve road safety and reduce traffic congestion, which creates adoption of advanced onboard units in motorcycles.

The European Union’s regulatory framework pushes interoperability and mandates for smart transportation systems, pushing collaboration between vehicle manufacturers, technology providers, and telecommunication companies. Big companies like Continental AG, Nokia, and Robert Bosch GmbH have established robust operations in Europe, driving innovation and product development specifically tailored for motorcycle OBUs. The presence of key motorcycle manufacturers like BMW Motorrad, KTM, and Aprilia, coupled with government subsidies for intelligent transport systems, makes Europe’s position stronger in this market.

Global Motorcycle V2X Onboard Unit (OBU) Market Outlook for Key Countries

Germany Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

Germany motorcycle V2X Onboard Unit (OBU) market is strong because of its leadership in automotive innovation and rigorous safety standards. The government’s push for integrated transport systems, along with funding for V2X research projects, adds to the adoption of onboard units. OEMs like BMW Motorrad and Continental AG play big roles, using their R&D capabilities to improve motorcycle connectivity. Germany’s extensive infrastructure for testing intelligent transport systems makes new deployments easier.

China Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

China motorcycle V2X Onboard Unit (OBU) market is growing fast as part of the country’s broader intelligence transportation initiatives. Strong governmental support for 5G networks and smart vehicle ecosystems makes possible seamless integration of V2X OBUs in motorcycles. Huawei and Denso lead in technological innovation and partnerships with local two-wheeler manufacturers. Also, China’s large base of motorcycle users give considerable growth opportunities, supported by urban traffic management policies.

India Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

India motorcycle V2X Onboard Unit (OBU) market growth is driven by the sheer volume of motorcycles on its roads and increasing government focus on vehicle safety and smart infrastructure. Initiatives supporting smart cities and the Digital India campaign help expand the technological landscape needed for V2X adoption. Domestic and international players, like Bosch and Tata Elxsi, are investing in affordable and scalable V2X solutions to cater to this cost-sensitive yet fast-adopting market. Rising consumer awareness about road safety also makes demand.

U.S. Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

The U.S. sees a mature market because of high investment in connected vehicle technologies and consumer demand for improved motorcycle safety features. The Department of Transportation’s support for V2X standards and testing programs adds to adoption. Big companies like Qualcomm, Robert Bosch GmbH, and Autotalks focus on advanced chipsets and V2X protocol development. The presence of leading motorcycle manufacturers like Harley-Davidson also affects market dynamics.

Japan Motorcycle V2X Onboard Unit (OBU) Market Analysis and Trends

Japan is a significant player because of its technological advancements and government-led initiatives supporting Intelligent Transport Systems (ITS). The country’s motorcycle manufacturers, like Honda and Yamaha, join hands with technology providers like Denso for the development and integration of V2X OBUs.

Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In June 2025, Qualcomm Technologies, Inc., completed the acquisition of Autotalks, an industry leader in direct vehicle-to-everything (V2X) communication solutions.
• In June 2025, NXP Semiconductors N.V. announced the completion of the acquisition of TTTech Auto, a leader in innovating unique safety-critical systems and middleware for software-defined vehicles (SDVs)
• In June 2025, Kapsch TrafficCom showcased its SAE J3217 at SunTrax. The V2X tolling solution introduces operational back-office integration, paving the way for commercial operations.
• In August 2024, Autotalks and Cohda Wireless collaborated to offer the world's first fully integrated V2X SoC. Autotalks’ TEKTON3 chipset runs Cohda’s full V2X protocol software stack. The built-in software enable OEMs to integrate the V2X solution quicker more easily, with lower development and testing expenses, while assuring high-quality and optimization.

Top Strategies Followed by Motorcycle V2X Onboard Unit (OBU) Market Players

• Established market leaders dominate through significant investments in research and development aimed at producing high-performance, reliable, and technologically advanced V2X OBUs.
  • Bosch has been actively investing in connected motorcycle safety technologies, collaborating with Ducati and KTM to develop V2X-enabled safety features such as “motorcycle approach indication” systems and collision warning.

• Mid-level companies in the motorcycle V2X Onboard Unit (OBU) market adopt a markedly different strategy, focusing primarily on the price-sensitive segment of consumers who seek affordable yet quality technology solutions.
  • Quectel Wireless Solutions offers cost-efficient C-V2X modules (such as AG15 and AG52xQ) designed for use in motorcycles and light vehicles in Asia-Pacific markets.

• Small-scale players, on the other hand, differentiate themselves by focusing on niche segments within the motorcycle V2X Onboard Unit (OBU) market.
  • Nfiniity focuses on compact and ruggedized OBUs tailored for motorcycles, scooters, and micromobility fleets. Instead of competing on volume, it targets niche applications such as smart city pilot programs and shared mobility platforms, integrating features like low-power operation and plug-and-play installation.

Market Report Scope

Motorcycle V2X Onboard Unit (OBU) Market Report Coverage

Market Dynamics

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Global Motorcycle V2X Onboard Unit (OBU) Market Driver – Rapid C-V2X Rollouts & 5G Expansion Enabling Reliable Direct and Networked V2X

The accelerated deployment of Cellular Vehicle-to-Everything (C-V2X) technology alongside the widespread expansion of 5G networks is significantly propelling the adoption of Motorcycle V2X Onboard Units (OBUs). C-V2X enables direct communication between motorcycles and other vehicles, infrastructure, and pedestrians, facilitating real-time data exchange critical for collision avoidance, traffic management, and enhanced rider safety. The integration of 5G further amplifies these capabilities by offering ultra-low latency and high bandwidth, which supports networked V2X applications such as remote hazard warnings, dynamic traffic signal adjustments, and over-the-air software updates.

This robust connectivity ensures that motorcycles remain continuously connected not only through direct device-to-device communication but also via cloud-based services, enabling more sophisticated safety features and smarter mobility solutions. As telecom operators intensify 5G rollouts and governments promote intelligent transportation systems, the synergy between C-V2X and 5G expansion is becoming a fundamental enabler for advanced motorcycle safety systems, encouraging OEMs and aftermarket providers to accelerate OBU integration into two-wheelers globally.

In 2024, Qualcomm and China Mobile partnered with NIO and Xiaomi’s Alectric Motorcycle Division to pilot 5G C-V2X modules in Shanghai’s intelligent mobility corridor, demonstrating instant hazard and blind-spot alerts for two-wheelers.

Global Motorcycle V2X Onboard Unit (OBU) Market Opportunity – Aftermarket Retrofit Market for Safety OBUs in Global Motorcycle V2X Market

The aftermarket retrofit segment presents a significant growth opportunity for the Global Motorcycle Vehicle-to-Everything (V2X) Onboard Unit (OBU) market, driven by increasing safety regulations and rising consumer awareness about motorcycle safety technologies. Many motorcycles currently on the road are not equipped with factory-fitted V2X OBUs, creating a vast addressable market for aftermarket solutions that can be installed on older or existing two-wheelers. As governments worldwide tighten safety standards and push for smarter transportation ecosystems, retrofitting motorcycles with V2X OBUs becomes essential to ensure connectivity with other vehicles and infrastructure, reducing accident risks and enhancing rider safety.

Bosch’s “RideSafe Connect” retrofit OBU kit offers Bluetooth-linked C-V2X safety alerts compatible with existing motorcycles.

Additionally, the growing number of motorcycle commuters in urban areas and developing regions further fuels the demand for affordable, easy-to-install aftermarket devices that improve road safety without necessitating the purchase of new vehicles. Furthermore, the aftermarket segment allows technology providers and suppliers to innovate with customizable, scalable, and cost-effective retrofitting kits, which can be tailored to different motorcycle models and geographic markets. Strategic collaboration between OEMs, aftermarket suppliers, and regulatory bodies could accelerate adoption rates and market penetration, making the retrofit market a lucrative channel to expand the reach of V2X safety solutions globally.

Analyst Opinion (Expert Opinion)

• The accelerating shift toward electric motorcycles aligns naturally with V2X technology, as both promote energy efficiency and safer, smarter mobility ecosystems. Manufacturers integrating OBUs into EV platforms will gain dual sustainability and safety advantages, supporting carbon-neutral transportation goals.
• Leading OBU developers are emphasizing recyclable materials, low-power chipsets, and modular architectures to reduce electronic waste and simplify component reuse. This design-for-sustainability trend is expected to lower the lifecycle footprint of connected motorcycle systems.
• V2X-enabled motorcycles contribute to sustainability indirectly by enabling smoother traffic flow, reducing idle time, and minimizing accident-related congestion. As cities invest in intelligent transportation systems, these OBUs will play a vital role in enhancing both environmental and road safety performance.

Market Segmentation

• Communication Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Vehicle-to-Vehicle (V2V)
  • Vehicle-to-Infrastructure (V2I)
  • Vehicle-to-Pedestrian (V2P)
  • Vehicle-to-Network (V2N)
  • Vehicle-to-Everything (V2X)
• Connectivity Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • Dedicated Short-Range Communication (DSRC)
  • Cellular V2X (C-V2X)
  • Hybrid V2X
• End User Insights (Revenue, USD Bn, 2020 - 2032)
  • OEM-Installed OBUs
  • Aftermarket OBUs
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Continental AG
  • Robert Bosch GmbH
  • DENSO Corporation
  • Qualcomm Technologies, Inc.
  • NXP Semiconductors
  • Autotalks
  • Cohda Wireless
  • Harman
  • Quectel
  • Kapsch TrafficCom
  • nfiniity
  • Thales
  • Telit
  • Valeo
  • ZF

Sources

Primary Research Interviews

Stakeholders

• Motorcycle OEMs and Tier-1 Component Suppliers
• V2X Module and Chipset Manufacturers
• Connectivity & Telematics Service Providers
• Smart Mobility Infrastructure Developers and City Transport Authorities
• Regulatory and Standards Bodies
• Fleet Operators and Shared Mobility Platform Managers
• Electric Two-Wheeler Manufacturers and Retrofit Kit Providers
• Cybersecurity and Vehicle Safety Experts

Databases

• International Organization of Motor Vehicle Manufacturers (OICA)
• U.S. Department of Transportation – ITS Joint Program Office
• Japan Automobile Manufacturers Association (JAMA)
• European Telecommunications Standards Institute (ETSI) V2X Repository
• Ministry of Road Transport and Highways (India) Data Portal
• National Highway Traffic Safety Administration (NHTSA) Connected Vehicle Database
• OECD Transport Statistics
• World Telecommunication/ICT Indicators Database (ITU)

Magazines

• Automotive World
• Connected Vehicle Insider
• Smart Mobility Review
• Electronics Weekly
• Automotive Engineering International
• Telematics Wire

Journals

• IEEE Transactions on Intelligent Transportation Systems
• Journal of Transportation Safety and Security
• Vehicular Communications Journal
• International Journal of Connected Vehicles
• Transportation Research Part C: Emerging Technologies
• IEEE Access (Connected Mobility Section)

Newspapers

• Automotive News Europe
• The Economic Times (India)
• Nikkei Asia
• South China Morning Post
• The Guardian (U.K.)
• The Detroit News (Automotive Section)

Associations

• 5G Automotive Association (5GAA)
• European Motorcycle Manufacturers Association (ACEM)
• Intelligent Transportation Society of America (ITS America)
• Society of Automotive Engineers (SAE International)
• Connected Motorcycle Consortium (CMC)
• International Road Federation (IRF)
• Automotive Component Manufacturers Association of India (ACMA)

Public Domain Sources

• United Nations Economic Commission for Europe (UNECE) Transport Division
• World Bank Mobility Indicators
• European Commission Mobility and Transport Reports
• U.S. DOT – Connected Vehicle Pilot Program Data
• International Energy Agency (IEA) Mobility Reports
• ResearchGate
• Global EV Outlook Reports (IEA)

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years