Multi-channel communication helps to optimize the business processes and enhances human communications by reducing latency, managing flows, and media dependencies. Moreover, several key market players are focusing on maintaining the competitive edge in the field of multi-channel communications by investing in technologies such as virtual reality (VR), artificial intelligence (AI), cloud, internet of things (IoT) coupled with developing innovations such as virtual reality meeting room solutions to meet the increasing needs and requirements of consumers. For instance, in December 2016, Tata Communications, one of the India-based telecommunications company, launched its major multi-channel brand campaign in India. This campaign is designed to highlight the company’s diverse services portfolio, which enables the digital transformation for businesses. Moreover, the presence of prominent market players coupled with high popularity of bring your own device (BOYD) solutions, are expected to further drive the growth of global multi-channel communication services market during forecast period.
Increasing demand for streamlining enterprise communication functions and increasing adoption of bring your own device (BOYD) trend are expected to drive the multi-channel communication services market during the forecast period. As enterprises are expanding their presence rapidly to the various geographical market places, the effectiveness of asynchronous and synchronous multi-channel communication functions plays a vital role in ensuring positive outcome of the business processes. Hence, the key enterprises are focusing on adopting multi-channel communication solutions to modernize their communication infrastructure. As BOYD has shown promising outcomes by cost savings for enterprises and increased employee productivity, these solutions are further enhancing its value proposition in terms of seamless connectivity with different mobile resources. However, the initial capital outlay and lack of interoperability are expected to hamper the global multi-channel communication services market growth during the forecast period.
This report segments the global multi-channel communication services market on the basis of type, application, industry verticals, and region. On the basis of type, the global multi-channel communication services market is segmented into wired channel services and wireless channel services. On the basis of application, the global multi-channel communication services market is segmented into voice, email, social media, video meetings, and others (web presentment, SMS, and others). On the basis of industry vertical, the global multi-channel communication services market is segmented into energy and utilities, IT and telecom, retail, healthcare, manufacturing, and others (BFSI, public sector and aerospace & defense, and others), and on the basis of region, the global multi-channel communication services market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.
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