Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
Market Overview
Multi-channel communication can be defined as communications with customers through multiple channels such as print, SMS, e-mail, web portals, and mobile applications. Multi-channel communication involves sending information through multiple channels. Multi-channel communication services facilitate clients to complete end to end information transactions utilizing different multiple channels. Multi-channel communication service involves delivering the right information, at right time, through right communication channel. Moreover, a multi-channel communications strategy does not support interactive or bidirectional communications with customers.
The global multi-channel communication services market is expected to exhibit a CAGR of 21.4% during the forecast period (2019-2027).
Market Dynamics- Drivers
- Increasing adoption of e-commerce in the retail industry is expected to drive growth of the global multi-channel communication services market during the forecast period
Retail e-commerce allows consumers to buy goods from the seller over the internet. Consumers can buy required products by visiting the website. E-commerce is one of the major channel in multi-channel communication platform. Top retailers are adopting retail multichannel communication platform to provide seamless shopping experience to their customers. Moreover, increasing adoption of mobile phones and rising penetration of internet in retail industry are expected to drive growth of the global multi-channel communication services market over the forecast period. For instance, according to Coherent Market Insights, in 2016, there were around 4,900 million mobile phone users worldwide, and the number is expected to reach 5,500 million by 2021.
Among region, North America region held a dominant position in the global multi-channel communication services market in 2018, accounting for 31.4% share in terms of value, followed by Asia Pacific and Europe, respectively.

Source: Coherent Market Insights
Market Restraints
- High cost associated with installation of software and setting up of the multi-channel platform are expected to hamper growth of the global multi-channel communication services market over the forecast period
Multi-channel communication is associated with high installation cost, where end user likely have to devote more time, and may even need to hire additional staff members to manage multi-channel marketing. This, in turn, is expected to hinder the demand for multi-channel communication services and thereby expected to restrain the market growth over the forecast period.
Market Opportunities
- Growing demand for cloud-based multi-channel communication platform deployment is expected to create lucrative growth opportunities for market players
Cloud-based solutions have witnessed a higher demand, owing to their wide range of functionalities such as ease in accessibility, pay-per-use model, flexibility, faster set-up time, multiuser support, and low installation & maintenance costs. Moreover, high rate of cell phone and internet penetration in Asia Pacific is expected to offer growth opportunities for market players over the forecast period.

Source: Coherent Market Insights
Segment Information
Among industry vertical, retail segment held a dominant position in the global multi-channel communication services market in 2018, followed by other sub-segments. The rise in multiple sales channels among retail industry resulted in having greater visibility across the entire order process life cycle. Therefore, the requirement for real-time updates related to the managing, tracking, and processing of orders has resulted in an increased demand for multichannel communication services, which is further expected to drive growth of the market over the forecast period.

Source: Coherent Market Insights
Competitive Section
Key companies operating in the global multi-channel communication services market include Ecrion Software, Striata, Xerox Corporation, Quadient, Liquid State, MailTeck, Conduent, Inc., Enghouse Interactive, Paragon Customer Communications, Infobip ltd, and Compart AG among others.
Key Developments
- Key companies are focused on expanding product portfolio, in order to gain competitive edge in the market. For instance, in November 2016, Xerox expanded its portfolio of communication and marketing solutions, and enhanced its document transaction processing services. Moreover, both services helped large enterprises to better manage front- and back-end business processes and reduced invoice processing costs.
- Key manufacturers are focused on product showcase, in order to enhance their product portfolio. For instance, in October 2016, R. R. Donnelley & Sons Company, one of the leader in enabling integrated multi-channel marketing and business communications, showcased its suite of data-driven multichannel communication services designed to enable customers to transform everyday consumers into lifelong customers at “&THEN”, the Direct Marketing Association’s annual event, at the Los Angeles Convention Center in Los Angeles, California.