Pediatric Nutrition Market
Adequate nutrition is fundamental to the growth and development of infants and children. Balanced and healthy diet strengthens child’s immune system, helps individual to maintain healthy weight, and aids in persons brain and bone development. Pediatric nutrition is the maintenance of a proper well-balanced diet consisting of the essential nutrients and the adequate caloric intake necessary to promote growth and sustain the physiologic requirements at the various stages of a child’s development. Pediatric nutrition includes the nutritional needs of infants, children, and adolescents. Pediatric nutrition is nutrition for children from infancy up through 18 years of age. Lack of nutrition especially during critical periods of growth, results in improper development or illness, such as anemia from deficiency of iron or scurvy from deficiency of vitamin C. Nutrition plays a major role in childhood development. Proper nutrition helps for proper growth and development of children and enables them to reach their full potential. These products support physical and mental growth of children, in turn supporting balanced growth in their formative years, from infancy to adolescence.
Market Dynamics
Increasing per capita income in emerging economies of Asia Pacific, emergence of new players in market, and increasing investment from leading players such as Reckitt Benckiser Group Plc, Nestlé S.A., Abbott Laboratories, Groupe Danone, and Royal Friesl and Campina, in high demand countries such as India and China are major drivers for growth of market. In the age of significantly lower birth rate in developed economies such as Germany, Canada, the U.S. and the U.K., countries such as India, with higher birth rate, present an opportunity for players in market. Moreover, continuous effort from non-government organizations such as World Health Organization (WHO), Save the Children, United Nations International Children's Emergency Fund (UNICEF) and other similar minded organizations to end malnutrition has resulted in formulation of a policy that recognizes the importance of nutritional products at very early age, and hence, supports it. For instance, National Nutrition Strategy formulation by Government of India in 2017, organized survey in various hospitals and polio campaign to keep track on nutrition of infants. These favorable policies are expected to support growth in adoption rate for pediatric nutrition products which in turn will result in growth of market.
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