SOFT TOUCH POLYURETHANE COATINGS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Soft touch polyurethane coatings are manufactured by using polyurethane dispersions which provide a soft feel coating surface. Soft touch polyurethane coatings help in providing better resistance to scratch, chemicals, and heat. In addition to this, they also provide enhanced durability with faster dry time. The coatings find their application in various industries such as automotive interior components, wood surfaces, and electronic devices like mobile phones, laptops, and computer cases.

Market Dynamics

The global soft-touch polyurethane coatings market has witnessed significant growth in recent past years, owing to a surge in growth of various end use industries such as the automotive, electronics, and packaging industries. In addition to this, the increasing demand for plastics in the manufacturing industry is expected to drive the growth of the global soft-touch polyurethane coatings market during the forecast period.

On the basis of product type, the global soft-touch polyurethane coatings market can be segmented into transport & automotive, electrical & electronics, wood & furniture, and others. This scenario is expected to provide lucrative growth to the market growth during the projected timeframe.

Key features of the study:

• This report provides in-depth analysis of global soft-touch polyurethane coatings market size (US$ Billion and Tons), and Compound Annual Growth Rate (CAGR %) for the forecast period 2025-2032, considering 2018 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the global soft-touch polyurethane coatings market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study include The Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS
• Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
• The global Soft-touch polyurethane coatings market report caters to various stakeholders in this industry including investors, suppliers, global soft-touch polyurethane coatings manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global soft-touch polyurethane coatings market

Detailed Segmentation:

• Global Soft-touch polyurethane coatings Market, By Product Type:
  • 2K
  • UV
• Global Soft-touch polyurethane coatings Market, By Base Type:
  • Water-based
  • Solvent-based 
• Global Soft-touch polyurethane coatings Market, By End Use Industry:
  • Furniture and Wood 
  • Electrical and Electronics 
  • Transport and Automotive 
  • Others 
• Global Soft-touch polyurethane coatings Market, By Region:
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • EU 5
    • Benelux
    • Nordic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa 
    • Rest of Middle East & Africa
• Company Profiles
  • The Sherwin Williams Company*
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Akzo Nobel N.V.
  • PPG Industries Ltd
  • Axalta Coatings Systems
  • Rust-Oleum - RPM International Inc.
  • Aexcel Coatings.
  • Sokan New Materials
  • Jotun AS

 “*” marked represents similar segmentation in other categories in the respective section.