UAE MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS (MICE) MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The UAE Meetings, Incentives, Conferences and Exhibitions (MICE) Market is estimated to be valued at USD 6.14 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032. The United Arab Emirates (UAE) Meetings, Incentives, Conferences and Exhibitions (MICE) market has been witnessing steady growth over the past few years. The U.A.E is strategically located between Asia, Africa, and Europe, making it an ideal hub for global MICE events and activities. The country is home to world-class infrastructure including state-of-the-art convention centers, luxury hotels, resorts, and venues. Dubai, in particular, has transformed itself into a top global MICE destination with its vision to become the leader in the events industry. Factors such as no business taxes, political stability, vibrant culture, and ease of travel are boosting the growth of MICE tourism in the UAE.

 Market Dynamics:

The UAE MICE market is driven by factors such as the growth of international tourism and trade in the country. The U.A.E government is heavily promoting the events industry through initiatives aiming to double the economic contribution of the sector. However, seasonality remains a challenge as winter sees lower MICE activities. Geopolitical tensions and economic uncertainties in key source markets also impact the industry. On the positive side, diversification of the economy beyond oil, and focus on sustainable events present opportunities. Mega projects like Expo 2020 Dubai and expansion of venues provide a fillip. Adoption of advanced technologies and integration with other experience economy sectors will further stimulate market opportunities going forward.

 Key Features of the Study:

• This report provides an in-depth analysis of the UAE MICE market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the UAE MICE market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Dubai World Trade Centre, Habtoor Hospitality, Action Hotels, TIME Hotels, Ascott Limited, AccorHotels, Marriott International, Hilton Worldwide, InterContinental Hotels Group, Hyatt Hotels Corporation, Radisson Hotel Group, Wyndham Hotels & Resorts, JA Resorts & Hotels, Millennium & Copthorne Hotels, Abu Dhabi National Exhibitions Company, Sharjah Commerce and Tourism Development Authority, Emirates Group, Emaar Hospitality Group, Rotana Hotel Management Corporation PJSC, and Jumeirah Group
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global UAE MICE market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global UAE MICE market

Market Segmentation

• By Event Type:
• • Meetings
  • Conferences
  • Exhibitions
  • Others
• By Size:
• • Small (less than 100 attendees)
  • Medium (100 to 500 attendees)
  • Large (over 500 attendees)
• By Revenue Source:
• • Participation fees
  • Sponsorships
  • Exhibit space rental
  • Food & beverage
  • Accommodation
  • Advertising
  • Others
• By Industry:
• • Technology
  • Healthcare
  • Automotive
  • Manufacturing
  • Financial Services
  • Hospitality
  • Others
• Company Profiles:
• • Dubai World Trade Centre
  • Habtoor Hospitality
  • Action Hotels
  • TIME Hotels
  • Ascott Limited
  • AccorHotels
  • Marriott International
  • Hilton Worldwide
  • InterContinental Hotels Group
  • Hyatt Hotels Corporation
  • Radisson Hotel Group
  • Wyndham Hotels & Resorts
  • JA Resorts & Hotels
  • Millennium & Copthorne Hotels
  • Abu Dhabi National Exhibitions Company
  • Sharjah Commerce and Tourism Development Authority
  • Emirates Group
  • Emaar Hospitality Group
  • Rotana Hotel Management Corporation PJSC
  • Jumeirah Group