Vitamin A Market
Vitamin A is a fat-soluble unsaturated organic compound. It is often found in natural food products. It includes carrots, eggs, milk, cheese, and other dairy products. Furthermore, it can be synthesized from plants, fish oil, and other bacterial precursors of carotenoids. Major constituents of vitamin A include beta-carotene, retinol, and traces of provitamin A carotenoids. Vitamin A helps the human body by assisting and maintaining the good health of the skin due to the presence of retinoic acid. This activates and converts the immature skin cells and genes into the mature epidermal cells. In addition, vitamin A has the ability to reduce signs of aging by lowering the number of fine lines and wrinkles.
Market Dynamics
Consumption of vitamin A helps in preventing diseases such as night blindness, child mortality, and diarrhea. Moreover, the U.S. FDA (Food & Drug Administration) is reviewing these supplements for their effective functioning inside the human body. Moreover, the need for consultation from a nutritionist, healthcare provider, or pharmacist is necessary to know more about the required vitamin A intake.
There has been a constant increase in the number of skin-related issues due to constant exposure to sunlight such as skin rashes and allergies, imbalanced diet, dark spots, and wrinkles due to aging. Moreover, external factors such as an increase in disposable income and rising awareness about personal appearance are driving demand for skincare products and creams.
As a result, key players operating in the cosmetics and personal care market are leveraging this opportunity to develop anti-aging skincare creams. For instance, in November 2021, Unilever launched its new anti-aging product line, which is formulated with vitamin A under the POND’S brand. The products included in this product line are skin tightening serums, lifting and brightening eye creams, and advanced hydrating night creams.
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