WATERPROOF MAKEUP MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The global waterproof makeup market is estimated to be valued at USD 17.76 Bn in 2025 and is expected to reach USD 27.61 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.5% from 2025 to 2032. Waterproof makeup has become highly popular around the world in the last few years. Traditionally used by professional performers like actors and musicians, waterproof formulations have provided longer wear and increased transfer-resistance compared to regular makeup. With more active lifestyles and outdoor recreational activities gaining prominence, consumers are increasingly looking for makeup that can withstand sweat, humidity, and incidental water contact without smudging or fading. The rising participation of women in aquatic sports and water adventures has further boosted the demand for waterproof cosmetics. The growing awareness about the benefits of waterproof makeup for different occasions has been a key driver for the global waterproof makeup market.

Market Dynamics

The global waterproof makeup market is driven by the growing popularity of outdoor recreational activities and water sports among consumers. Waterproof formulations allow consumers to enjoy their activities without having to reapply makeup frequently. The increasing participation of women in aquatic sports has also boosted the sales of waterproof cosmetics. However, the market faces restraints from some consumers' preferences for regular makeup over waterproof variants due to reasons such as perceived lack of natural look and difficulty of removal. Product innovation in terms of improving aesthetics and ease of removal can help address these concerns and unlock new growth opportunities. The rising demand for multi-functional cosmetics and creative makeup looks also provides opportunities for manufacturers to launch advanced waterproof products.

Key Features of the Study

- This report provides in-depth analysis of the global waterproof makeup market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global waterproof makeup market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include L'Oréal, Estée Lauder Companies, Procter & Gamble, Coty Inc., Revlon, Shiseido Company, Mary Kay Inc., Avon Products, Inc., Beiersdorf AG, Johnson & Johnson, Oriflame Cosmetics, Amway, Unilever, Chanel S.A., and Dior (LVMH)

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- The global waterproof makeup market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

•  Product Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Face Makeup
  • Eye Makeup
  • Lip Makeup
  • Others
•  Form Insights (Revenue, USD Bn, 2020 - 2032)
• • Liquid
  • Gels
  • Powder
•  Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
• • Offline Retail
  • Online Retail
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • L'Oréal
  • Estée Lauder Companies
  • Procter & Gamble
  • Coty Inc.
  • Revlon
  • Shiseido Company
  • Mary Kay Inc.
  • Avon Products, Inc.
  • Beiersdorf AG
  • Johnson & Johnson
  • Oriflame Cosmetics
  • Amway
  • Unilever
  • Chanel S.A.
  • Dior (LVMH)