Wine Packaging Boxes Market
As the pandemic forced restaurants and bars to close all over the country and restricted consumers from dining in hotels, restaurants, more wine than ever before was ordered online last year as consumers were left with dine in their own homes. The mandatory stay-at-home orders forced many consumers to buy wines online thus having a wide selection of wines across regions without being bound by limited wine selection from shelves of their local retail shops. The e-commerce sector will register a positive growth as more wineries are investing in digital marketing strategies. According to a report published by ‘The Direct-to-Consumer Wine Shipping Report’ in collaboration with Sovos ShipCompliant and Wines Vines Analytics cited that the direct-to-consumer (DtC) was the most utilized sales channel as they don’t have wholesalers and retailers to share their profit margins with. The report analyzed a shipment data from more than 1,100 U.S. wineries to consumers for each month and marked a shipment number of around 40 million over the course of the year of 2020.
The ‘DtC’ channel did face difficulties, irregularities due to the pandemic like any other sector, but also at the same time benefited from home isolation orders. Most of the wine bottles are made of glass and need to be handled with care before, during and after the shipment, and here’s when packaging boxes come into play. The increasing shipment activities have bolstered the production of packaging boxes, according the same report, around 8.39 million cases of wine were shipped to consumers for the year of 2020 in US which was 27% more than the previous year which led ‘DtC’ to be the most dominant sales channel. The average price of the bottled wine shipped in 2020 also decreased by 9.5% that is around $37.72 per bottle which further led to the increased demand of wines and its shipment activities and also caused a reduced visitation to wineries, restaurants favoring the stay at home orders.
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