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The global license management market size was valued at USD 977 million in 2021 and is anticipated to witness a compound annual growth rate (CAGR) of 10.6% from 2022 to 2030. The market is to propel the market as there is a Rising demand for internet of things. Uncertain regulatory standards and frameworks is anticipated to hinder the market growth. Based on the segment the market is divided by component, by deployment, by application and by end user type.

Global License Management Market: Regional Insights

Based on geography, the global license management market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East &Africa. North America is anticipated to be the largest in the license management market as many of the top providers in the License Management Software market are headquartered in the US – Agilis Software, IBM, Micro Focus, Oracle, to name a few. The region is one of the huge revenue-generating ones, as the essential nations, comprising the United States and Canada, are mainly aiming on developing creations.

At the same time, in Europe the outburst of the coronavirus pandemic at the start of 2020 had an fueled impact on the growth phase of both the SaaS industry and the subscription industry as a total. In specific, the growth of the SaaS sector is being fueled by applications such as subscription-based conference and partnership software

Figure 1: Global License Management Market Share (%), By Region, 2021

License Management  | Coherent Market Insights

Global License Management Market Drivers:

As many organizations are rapidly moving to cloud computing and embracing digital at each phase, minimization is a particular part of this increasing trend. The profit margins over companies are constantly decreasing, due to expanded competition and huge changing machineries. As such, several enterprises are expanding getting aimed on saving operational prices.

The Software-as-a-Service (SaaS) model is quickly evolving, getting the sympathies of enterprise IT companies and even software companies accepting this phenomenon and providing goods on a subscription basis rather than selling patents. It is approximated that over 80% of trade utilize at least one SaaS application.

Global License Management Market Opportunities:

Software license management (SLM) has been one of the main critical functions conducted by IT teams. SLM is a crucial element of what is called as software asset management (SAM), which is, further, an important part of IT asset management (ITAM).

SAM is generally all of the tools and procedures required to manage, control, and secure all of the software assets over the whole lifecycles. Effective management of and compliance with software licenses is obviously needed to attain the target of SAM

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License Management Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 977 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 10.6% 2030 Value Projection: US$ 2,391.36 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Component: Software, Services
  • By Deployment: On-Premise, Cloud
  • By Application: Audit Services, Advisory Services, Compliance Management, License Entitlement and Optimization, Operations and Analytics, Other Applications
  • By End-User Industry: BFSI, Healthcare and Life Sciences, IT and Telecommunication, Media and Entertainment, Other End-user Industries
Companies covered:

USU Software AG, Flexera Software LLC, Cherwell Software LLC, Snow Software AB, ServiceNow Inc, Oracle Corporation, Reprise Software Inc., DXC Technology Co., IBM Corporation and Thales Group

Growth Drivers:
  • Increasing demand to optimize software investments
  • Growing requirement for audit-readiness among organizations
Restraints & Challenges:
  • Uncertain regulatory standards and frameworks

Global License Management Market Trends:

Four of the highest-profile aim areas for IT are artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), and digital transformation. All four are possibly to impact and be impacted by the constant evolution of software license management.

AI and ML tools are already been utilized to assist enhance the management of whole IT estates. Both technologies will possibly be combined into further solutions for IT asset management usually and for SLM particularly.

Global License Management Market Restraints:

The Business Software Alliance (BSA) is a global industry companies whose mission is to witness for legal software utilization and enforce compliance amidst trade. To fulfill this duty, the BSA regularly conducts court-ordered audits at organizations to guarantee they are compliant with all software licenses, whether small mom-and-pop shops, massive enterprises, academic institutions, or regulatory agencies.

All the standards and rules to be tracked for utilizing the software are regulated by the end-user license agreement (EULA). A EULA or software agreement is a deal amidst the person or company buying the product and the company or licensor. This deal gives the purchaser permission to utilize the product within the rules of the deal or the contract.                     

Figure 2: Global License Management Market Share (%), By Segmentation:, 2021

License Management  | Coherent Market Insights

Global License Management Market Segmentation:

The global license management market report is segmented by component, by deployment, by application and by the end-user industry.

Based on the component, the market is segmented into software and services out of which software is sold by licensing, whether in the type of a perpetual license to utilize the software or a subscription paid monthly or yearly that must be renewed constantly. Software solutions may be fit on-premise or used in the cloud, be part of a whole suite of goods, or standalone application

The other one is services, the services provided by the license management vendors comprise managed and professional services. These services offer the required assistance to uphold the efficacy of business procedures, improve system dependency, maintain infrastructure, and improve growth while decreasing unwanted and unpredicted operating expenses.

Based on deployment, the market is segmented into cloud and on premise. In cloud various technologies presently accessible in rising markets that can aid end-user verticals such as BFSI, IT and telecom, healthcare, etc., add licensing into their goods and secure their IP while fueling huge revenue.

In the Premise, On-premise is one of the earliest methods utilized in deploying and running the trade software. Companies purchase servers and other machines, gather their own data centers and utilize these assets to operate their internal and external software solutions.

Based on application, the market is divided into Audit services, advisory services and many more. Out of which Optimization and obstruction are the two main advantages of running an internal audit. As part of software asset management, an internal license audit will assist establish that the organization is adequately licensed, hence preventing non-compliance and avoiding unpredicted fines.

Other one is in past years, advisory services constantly performed relatively stable from the crisis years and their aftermath, fuel by three main reasons. Over the economic woes, the need for crisis and turnaround management grew robust, whereas the need for accounting advisory facilities and threat management took off not long after, especially in the financial services segment.

Based on the end user the market is segmented into BFSI, Healthcare and Life Sciences and many more out of which various organizations such as banking, insurance, real estate, private equity, stockbroking, and venture capital make up the financial industry – all of which keep trade of each segment seamlessly functioning daily.

Healthcare and life sciences is amidst the rapid-growing verticals with respect to the acquirement of developed machineries and facilities in terms of the license management market. It is in fact, a huge regulated one.  License management solutions can assist healthcare organizations, clinics, and hospitals in tracing, screening, and regulating their patents and other software assets to enhance efficacy goods.

Global License Management Market: Key Developments

  1. In 2021, after listening to its 55,000+ user base, MyMediabox has approved a range of additions to its licensing management software to provide users new productivity tools to help the licensing procedure. The Mediabox-GD (Global Dashboard) is improved with graphically oriented key performance indicators.
  2. In January 2022, Miro Consulting has free the 2022 version of its Oracle Licensing Guide. Miro Consulting is the fastest global offeror of software asset management services (SAM), specializing in license management, audit advisory, negotiation tactics, support management, and cloud services for Oracle, Microsoft, IBM, Salesforce and AWS.
  3. In 2021 survey performed by The ITAM Review, the top publishers stated by organizations who conduct auditing work comprises those of IBM, Oracle and that of SAP. At the similar time, same survey states that most companies get two to three audit notification requests on an annual basis.
  4. In 2021, as per Amazon, one of the main cloud platform vendors, amidst the barriers in delivering business applications via cloud-based platforms in many of the regions is the privacy and regulation issues closely after security concerns.

Global License Management Market: Key Companies Insights

The global license management market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global license management market are:

USU Software AG, Flexera Software LLC, Cherwell Software LLC, Snow Software AB, ServiceNow Inc, Oracle Corporation, Reprise Software Inc., DXC Technology Co., IBM Corporation and Thales Group.

*Definition: Software licensing management is the procedure of tracing and documenting software employed in a company. This licensing procedure permits software vendors to trace, evaluate and ensure how software is being operated and to fuel revenue by ensuring that users are utilizing licenses correctly and on the correct terms. Software licensing management is usually part of a vast software asset management (SAM) plans.  

Orderly to accurately trace and understand software license usage, companies turn to software license management (SLM). The licensing procedure is essential both for software developers and sellers and also the companies who utilize them.

Market Dynamics:

Software license audits cost businesses millions of dollars annually and need a considerable quantity of time and pressure to be spent by the customer over each audit. As part of the ongoing necessity to manage license entitlements, an audit must be periodically conducted to validate that the list of deployed software is proper. Each trade is pursuing or accepting some method of digital change. This is a business imperative owing to digital technologies are shifting how almost everything is built, bought, and sold and how end users and collaborators anticipated to do trade.

On contrary, uncertain and unpredicted regulations for  these  solutions  are hindering the extensive adoption of license management tools amidst various customers.

Key features of the study:

  • This report provides in-depth analysis of the global license management market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global license management market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include USU Software AG, Flexera Software LLC, Cherwell Software LLC, Snow Software AB, ServiceNow Inc, Oracle Corporation, Reprise Software Inc., DXC Technology Co., IBM Corporation and Thales Group
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global license management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global license management market

Detailed Segmentation:

  • Global License Management Market, By Component:
    • Software
    • Services
  • Global License Management Market, By Deployment:
    • On-Premise
    • Cloud
  • Global License Management Market, By Deployment:
    • Audit Services
    • Advisory Services
    • Compliance Management
    • License Entitlement and Optimization
    • Operations and Analytics
    • Other Applications
  • Global License Management Market, By End-User Industry:
    • BFSI
    • Healthcare and Life Sciences
    • IT and Telecommunication
    • Media and Entertainment
    • Other End-user Industries
  • Global License Management Market, By Geography:
    • North America
    • Europe
    • Asia-Pacific
    • Rest of the World
  • Company Profiles:
    • USU Software AG
    • Cherwell Software LLC
    • DXC Technology Co.
    • Flexera Software LLC
    • Reprise Software Inc.
    • Snow Software AB
    • Oracle Corporation
    • IBM Corporation
    • Thales Group
    • ServiceNow Inc

Frequently Asked Questions

The global license management market size is estimated to be valued at US$ 977 Million in 2021 and is expected to exhibit a CAGR of 10.6% between 2022 and 2030.
Increasing demand for IoT are fueling the growth of the market.
The deployment segment is the leading component segment in the market.
Uncertain regulatory standards and frameworks restraining growth of the market.
Major players in the market are USU Software AG, Flexera Software LLC, Cherwell Software LLC, Snow Software AB, ServiceNow Inc, Oracle Corporation, Reprise Software Inc., DXC Technology Co., IBM Corporation and Thales Group

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