Anua, a Korean skincare brand known for its gentle yet effective products, conducted an exclusive program in New York City to celebrate the release of its newest PDRN product in the U.S. market. The event, called UNLOCK THE PDRN: BLUE CAPSULE MYTHOLOGY, introduced Anua's PDRN Collagen Glow Facial Serum Spray, the latest addition to its PDRN skincare line.
PDRN (Polydeoxyribonucleotide) is a skincare ingredient made from salmon DNA and is well-known in K-beauty for its ability to boost skin health, moisture, and barrier protection. Although it's still new to U.S. consumers, PDRN is already well-known in Korea and other parts of the world. Anua's new mist spray makes it easy to add PDRN to daily skincare and makeup routines.
The PDRN Collagen Glow Facial Serum Spray uses Anua's special capsule technology with tiny "blue capsules" that burst when applied, delivering quick hydration and a glowing look. It's lightweight but moisturizing and can be used before, during, or after makeup to keep the skin smooth and luminous all day.
Around 100 beauty experts, including makeup artists, influencers, and industry professionals, attended the event. Celebrity makeup artist Ariel Tejada showcased how the spray can be complemented for a glowing, camera-ready finish. Guests also enjoyed hands-on product demos, makeup touch-up stations, as well as DIY experiences.
The event showcased exquisite gifts as well as merchandise, making the PDRN Facial Serum Spray a must-have product in Anua’s expanding lineup.
