Behr Paint Company announces the launch of BEHR PREMIUM PLUS® ECOMIX™, a new plant-based paint and primer that offers environmental benefits without compromising on performance and durability.
This plant-based product is part of Behr Paint Company’s commitment to performance, durability, low emissions, zero VOCs, and renewable content. It includes at least 20% plant-based ingredients, verified by third-party lab testing according to ASTM D6866 standards.
Just as most zero VOC paints, this product releases very low levels of VOCs, mainly during painting and for 48 hours afterward. Some emissions may continue for up to two weeks or more. Although the VOC levels are low, sensitive groups such as babies and those with asthma or allergies should avoid prolonged exposure.
The BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer stands out thanks to its all-acrylic paints, zero-VOC formula. This special formula provides excellent performance, durability, low emissions, zero VOCs, and renewable content.
Executive Statement
According to Andy Lopez, SVP, head of global marketing at Behr Paint Company, the launch of BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer marks a significant milestone in their commitment to developing products that are better for people and the planet. This is innovation in action, offering consumers a more environmentally responsible choice without compromising the trusted quality and performance they expect from Behr.
According to Megan Selby, president of Behr Paint Company, they are dedicated to driving meaningful change through sustainable practices across their entire organization. From product formulation sourcing to how they support their communities–they believe it’s their ongoing responsibility to future generations.
