TEXTURE PAINT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Texture Paint Market Size and Forecast – 2025-2032

The Global Texture Paint Market is estimated to be valued at USD 13.02 Bn in 2025 and is expected to reach USD 17.84 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2025 to 2032.

Key Takeaways of the Texture Paint Market:

• The acrylic segment is projected to account for 58.5% of the market share in 2025, driven by its superior properties and wide-ranging applications across various end-use sectors.
• The water-based segment is expected to hold a 53.6% market share in 2025, fueled by growing environmental sustainability concerns and rising demand for high-performance texture paint solutions.
• The residential segment is anticipated to capture 62.4% of the market share in 2025, driven by rapid urbanization, higher disposable incomes, and the rising popularity of home renovation and personalized interior design trends.

Market Overview:

The market is anticipated to experience steady growth during the forecast period, driven by increasing demand from the construction and automotive industries, as well as the rising popularity of texture paint in interior design applications. The texture paint market is witnessing several key trends, including the development of eco-friendly and low-VOC formulations, as consumers become more environmentally conscious. Manufacturers are also focusing on introducing innovative products with enhanced durability, ease of application, and a wider range of textures and finishes. Additionally, the growing popularity of online sales channels and the increasing demand from emerging economies are expected to further fuel market growth in the coming years.

Currents Events and Its Impact

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Segmental Analysis

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Texture Paint Market Insights, By Resin Type -  Growing Adoption of Acrylic Resin in Texture Paints

Acrylic segment is expected to contribute 58.5% share of the market in 2025, owing to its exceptional properties and versatile applications. Acrylic resin has gained immense popularity in the texture paint industry due to its excellent durability, weathering resistance, and ability to adhere to various surfaces. The superior binding properties of acrylic resin enable the creation of textured finishes that are long-lasting and resistant to cracking, peeling, and fading. Moreover, acrylic-based texture paints offer a wide range of design possibilities, allowing for the development of innovative and visually appealing textures that cater to the ever-evolving preferences of consumers.

Texture Paint Market Insights, By Technology - Water-based Technology is Driving Sustainability and Performance in Texture Paint Market

Water-based segment is expected to contribute 53.6% share of the market in 2025, driven by the increasing emphasis on environmental sustainability and the demand for high-performance texture paint solutions. Water-based technology has gained significant traction in recent years due to its eco-friendly nature, low odor, and ease of cleanup. The absence of harmful solvents and reduced VOC emissions make water-based texture paints a preferred choice for both residential and commercial applications, aligning with the growing global trend towards green building practices and sustainable construction.

Texture Paint Market Insights, By Application - Expanding Use of Texture Paints in the Residential Sector

Residential segment is expected to contribute 62.4% share of the market in 2025, fueled by increasing urbanization, rising disposable incomes, and the growing trend of home renovation and personalization. The residential sector encompasses a wide range of housing projects, including single-family homes, multi-family dwellings, and apartments, each presenting unique opportunities for the use of texture paints. Homeowners are increasingly seeking ways to enhance the aesthetic appeal and durability of their living spaces, and texture paints offer an effective solution to achieve both.

Regional Insights

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Asia Pacific Texture Paint Market Analysis and Trends

Asia Pacific is expected to stand as the dominant region in the global texture paint market, accounting for a 46.9% market share in 2025, driven by its vast consumer base, rapid urbanization, and robust industrial development. Countries like China and India have witnessed a construction boom spanning residential, commercial, and infrastructure projects which has significantly boosted the demand for texture paints.

Rising disposable incomes and evolving lifestyle preferences have led to increased adoption of decorative and functional paint finishes across the region. Government-backed initiatives such as  Pradhan Mantri Awas Yojana (PMAY) focused on urban infrastructure and affordable housing are further reinforcing market expansion. Moreover, the region's thriving automotive sector has created additional demand for texture paints in both vehicle interiors and exteriors.

North America Texture Paint Market Analysis and Trends

North America is projected to be the fastest-growing region in the texture paint market capturing a 24.3% share in 2025, propelled by a combination of industrial strength, innovation, and evolving consumer preferences. The region's rapid growth is driven by strong demand from the construction and automotive sectors key end users of texture paints. A well-developed market ecosystem, featuring leading manufacturers, such as PPG Industries, Sherwin-Williams, and RPM International, provides a solid foundation for expansion. These companies continue to innovate, offering advanced texture paint formulations and expanding their reach through strategic partnerships and acquisitions.

Global Texture Paint Market Outlook for Key Countries

U.S. Texture Paint Market Trends

The U.S. texture paint market is projected to grow significantly, driven by increasing consumer interest in premium interior finishes and sustainable design. Major players like Sherwin-Williams and PPG Industries are launching innovative products, such as Sherwin-Williams' "Texture Pro" line, which utilizes advanced spray technologies to enhance application efficiency.

China Texture Paint Market Trends

China is witnessing rapid growth in the texture paint market, fueled by urbanization and rising construction activities. The market share in the Asia Pacific region was approximately 45.6% in 2023, with significant demand for decorative wall finishes in residential and commercial sectors. Local manufacturers, such as Nippon Paint, are expanding their product offerings to include eco-friendly texture paints, catering to the growing consumer preference for sustainable solutions.

Germany Texture Paint Market Trends

Germany texture paint market is characterized by a strong focus on sustainability and eco-friendly products. In 2024, the government announced initiatives to promote low-VOC paints, aligning with the EU's stringent environmental regulations. Companies like BASF are investing in sustainable product lines, which is expected to drive market growth as consumers increasingly prefer environmentally friendly options.

India Texture Paint Market Trends

India texture paint market is expanding due to the booming construction industry and increasing disposable incomes. In 2023, the market was driven by a surge in home renovation projects, with companies like Asian Paints launching new eco-friendly texture paint ranges. The government's initiatives to promote affordable housing are also boosting demand for quality texture paints in residential projects

End User Feedback and Unmet Needs

• One of the most consistently praised attributes by end users, particularly in the real estate and commercial infrastructure sectors, is the ability of texture paints to combine decorative appeal with durability. For instance, municipal building authorities in Southeast Asia reported high satisfaction with textured exterior coatings used in public libraries and civic centers. The paints demonstrated excellent resistance to humidity, minimized cracking during seasonal transitions, and maintained vibrant finishes with minimal maintenance over three years. The use of acrylic-based texture paints with anti-fungal and UV-resistant properties has been specifically recognized for improving building longevity while reducing repainting cycles.
• Limited development of texture paints suitable for extreme climates, chemically active zones, or multipurpose industrial surfaces restricts usage in high-stakes sectors like petrochemical plants or coastal infrastructure. End users across hospitality and retail projects frequently express the need for greater design customization, including a broader palette of colors and textures that align with evolving architectural trends and brand identities.

Market Players, Key Development, and Competitive Intelligence:

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Key Developments:

• In April 2023, JSW Paints, India’s environmentally responsible paint brand and part of the USD 22 Bn JSW Group, launched a strategic product campaign to promote its luxury range – Halo Wall Finishes. This campaign reflects the brand’s continued commitment to empowering consumers with clarity, transparency, and informed decision-making when it comes to choosing interior wall paints.
• In October 2022, JSW Paints, India’s leading environment-friendly paints company and part of USD 22 Bn JSW Group, introduced Vogue range of finishes that offers curated wall-effects to enhance décor at home. The company extends its “Think Beautiful” promise to Vogue by offering luxurious effects to create fashionable walls for the modern, cosmopolitan Indian consumer. Vogue is inspired by the latest trends in fashion and culture to bring alive walls at
• In July 2022, AkzoNobel announced an investment in a new production line for water-based texture paints at its facility in China. This strategic move aims to enhance the company's capacity to deliver more sustainable and eco-friendly products. The site—one of four water-based decorative paint plants operated by AkzoNobel in China is also among the company’s most significant global locations. The newly added 2,500-square-meter facility will produce Dulux-branded products, catering to various segments including architecture, interior design, and leisure.

Top Strategies Followed by Global Texture Paint Market Players

• Established players in the global texture paint market are focusing on extensive research and development to innovate high-performance products. Leading companies in the global texture paint market—such as PPG Industries, Sherwin-Williams, Nippon Paint, and Akzo Nobel—are heavily investing in research and development to create high-performance texture paints. These efforts have led to innovations like PPG’s “Ultraspec” line offering enhanced durability and weather resistance for commercial buildings and Sherwin-Williams’ “Emerald Designer Edition”, which focuses on premium interior aesthetics with sustainable properties.
• For instance, in 2022, Akzo Nobel’s acquisition of Grupo Orbis in Latin America reflects a targeted approach to global expansion, boosting their presence in fast-growing markets across Central and Latin
• Mid-level players in the texture paint market are focusing on delivering cost-effective solutions to target price-sensitive consumers. Mid-tier companies like Berger Paints, Jotun, and DAW SE are focusing on offering cost-effective yet quality texture paints to attract price-sensitive segments, particularly in developing regions.
• For instance, Berger Paints’ “Ruff & Tuff” range is tailored for India’s price-conscious consumers, offering high resistance to humidity and mold at a competitive price point. Mid-level players are also targeting regional markets with high growth potential. DAW SE, a Germany-based company, is strengthening its presence in the Middle East and Eastern Europe through regional alliances and localized production.
• Small-scale players in the texture paint industry are adopting niche specialization as a key strategy. These companies are targeting specific market segments with unique features or innovative products. Startups like Skapto Paints in Southeast Asia are using digital color matching tools and AI-driven customer service platforms to deliver customized texture paint solutions for interior designers and boutique builders. By optimizing production and customer engagement through tech, they can scale efficiently despite limited resources.

Texture Paint Market Dynamics

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Texture Paint Market Driver - Increasing demand for decorative and aesthetic wall finishes

The global texture paint market is experiencing significant growth due to the rising demand for decorative and aesthetic wall finishes. Consumers are increasingly seeking unique and visually appealing interior designs that reflect their personal style and create a welcoming atmosphere in their homes and workplaces. Texture paints offer a wide range of options, including smooth, rough, and patterned finishes, allowing for creative expression and customization.

For instance, as per data published in 2022 by the United Nations Environment Programme (UNEP), the global building and construction sector is expected to grow by 4% annually from 2020 to 2030, driven by rapid urbanization and the increasing demand for sustainable and energy-efficient buildings. This growth in construction activities is likely to fuel the demand for texture paints, as they not only enhance the aesthetic appeal of surfaces but also provide additional benefits such as improved durability, resistance to cracks and chips, and better insulation properties.

Texture Paint Market Opportunity - Rising Trend of Eco-Friendly and Sustainable Paint Products

The increasing global awareness of environmental sustainability presents a significant opportunity for the global texture paint market. As consumers become more conscious of the ecological impact of their choices, there is a growing demand for eco-friendly and sustainable paint products. Texture paint manufacturers can capitalize on this trend by developing and promoting products that are low in volatile organic compounds (VOCs), free from harmful chemicals, and made from renewable or recycled materials. One notable example of the shift towards sustainability in the paint industry is the increasing use of low-VOC (Volatile Organic Compound) and zero-VOC formulations. According to the United States Environmental Protection Agency (EPA), the levels of VOCs in indoor air can be up to 10 times higher than outdoor air, contributing to various health issues and environmental concerns.

Analyst Opinion (Expert Opinion):

• The global texture paint market is experiencing steady growth driven by increased construction activities, rising consumer preference for aesthetically pleasing and durable finishes, and advancements in formulation technologies. Demand is particularly strong in urbanizing economies across Asia Pacific and the Middle East, where infrastructure and residential projects are expanding rapidly. Water-based and eco-friendly variants are gaining traction due to stringent environmental regulations and consumer awareness. However, the industry faces challenges such as raw material cost volatility and supply chain disruptions, especially in pigments and binders. Opportunities are emerging through innovation in low-VOC paints, spray-applied textures, and AI-driven color personalization tools, enhancing user convenience and finish consistency.
• Events like PaintIndia Expo (Mumbai) and the European Coatings Show (Nuremberg, Germany) serve as key platforms for industry professionals to connect, discuss emerging technologies, and explore new trends in the paint and coatings sector. These events facilitate buyer-seller interactions and showcase innovations in raw materials, equipment, and technologies.

Market Segmentation

•  Resin Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Acrylic
  • Others
•  Technology Insights (Revenue, USD Bn, 2020 - 2032)
• • Water-based
  • Solvent-based
•  Application Insights (Revenue, USD Bn, 2020 - 2032)
• • Residential
  • Non-residential
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
• • Sherwin-Williams
  • PPG Industries
  • AkzoNobel
  • BASF SE
  • Nippon Paint Holdings
  • Asian Paints
  • Behr Process Corporation
  • Valspar
  • Dulux Group
  • Benjamin Moore
  • RPM International Inc.
  • Kansai Paint Co., Ltd.
  • Hempel A/S
  • Tikkurila Oyj
  • Cromology

Sources:

Primary Research Interviews:

• R&D Chemist – Decorative Coatings Manufacturer
• Procurement Head – Luxury Real Estate Group (Southeast Asia & Europe)
• Sales Director – Paints & Surface Finishes Firm
• Regulatory Affairs Officer – Green Building Material Certification Authority

Stakeholders:

• Manufacturers: (e.g., Asian Paints, PPG Industries, AkzoNobel, Berger Paints, Nippon Paints)
• Construction & Infrastructure Developers: (e.g., DLF Ltd., Emaar Properties, Skanska, Laing O’Rourke)
• Architectural Firms & Designers:
• Interior Contractors & Home Renovators
• Green Building & Environmental Consultants
• Regulatory & Certification Bodies: (e.g., BIS, IGBC, LEED, BREEAM, ISO Paint Standards Committees)

Databases:

• UN Comtrade Database
• India Export Import Data (EXIM)

Magazines:

• Coatings World
• Architectural Digest – Materials & Innovation Section
• Paint & Coatings Industry Magazine
• Design Middle East – Surface Solutions Special
• Construction Week – Interior Design Trends

Journals:

• Progress in Organic Coatings (Elsevier)
• Journal of Coatings Technology and Research (Springer)
• Construction and Building Materials
• International Journal of Architectural Heritage
• Journal of Building Performance

Newspapers

• The Economic Times – Real Estate & Construction Section (India)
• The Guardian – Built Environment Section (UK)
• Nikkei Asia – Infrastructure and Coating Materials Coverage (Japan)
• New York Times – Real Estate & Home Renovation (U.S.)
• Gulf News – Property & Construction (Middle East)

Associations:

• Indian Paint Association (IPA)
• British Coatings Federation (BCF)
• Paint & Coatings Manufacturers Association (PCMA – USA)
• World Coatings Council
• Confederation of Indian Industry – Decorative Materials Division
• Green Building Councils (IGBC, USGBC, WorldGBC)

Public Domain Sources

• UN-Habitat – Urban Aesthetics & Affordable Housing
• Ministry of Housing and Urban Affairs (India)
• U.S. Environmental Protection Agency (EPA) – Paint VOC Regulations
• European Chemicals Agency (ECHA) – Coating Substance Directives
• World Bank – Sustainable Housing Materials Data
• OECD – Building Materials and Environmental Impact Reports

Proprietary Elements:

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years