BeLive Studios, NewUnivers, and ChopChop Systems have signed an agreement at the Asia TV Forum and Market (ATF) today. This agreement sets up a plan for the three companies to work together on producing, co-producing, and managing microdrama content.
The partnership began through Content IP Xcelerate in Singapore, managed by the Korea Creative Content Agency (KOCCA) Singapore Business Centre, and was officially announced at ATF. The signing ceremony was attended by officials and industry leaders from both Korea and Singapore.
According to the agreement, the companies will work together to develop microdrama projects, aiming to produce over 50 titles in the next year. They will also create a system for distributing the content.
The collaboration will cover all aspects of microdrama production, from ideas and scriptwriting to casting, filming, editing, and distribution. ChopChop Systems will integrate its workflow technology into BeLive and NewUnivers' processes to help improve production efficiency.
According to coherent market insights, the Home Entertainment Market is expected to grow at a CAGR of 6.6% during 2025 to 2032. Currently, the market is at USD 19.67 Bn in 2025 and is expected to be around USD 30.82 Bn by 2032. The global home entertainment market has been witnessing the high adoption of advanced technologies in recent years. Factors such as rising demand for UHD/4K devices and proliferation of over-the-top media services as well as video streaming platforms have been driving the demand for enhanced home entertainment devices and experiences.
BeLive Studios is a creative and tech branch of BeLive Technology (NASDAQ: BLIV), a company that provides interactive live and video commerce services. They combine storytelling with technology to create innovative content. BeLive Studios focuses on building, scaling, as well as making money from intellectual property (IP) in areas like microdramas, branded entertainment, and interactive formats. NewUnivers was founded in 2024 by CEO Ryan Jeong, who previously led Korea’s first short-form drama company. NewUnivers believes that microdramas will become a key part of the global entertainment industry. Their goal is to create the world’s largest platform for producing K-short-form dramas, connecting creators and IP with the growing 3.0 streaming video market.
ChopChop Systems offers tools that help media professionals, filmmakers, and content creators streamline their work. As the demand for faster video production grows, ChopChop provides automated post-production workflows that save creators hundreds of hours each year. Their solutions help production teams meet deadlines while maintaining their health and well-being.
Source:
Press Release: BeLive Studios
Company: BeLive Studios