Ben & Jerry's has launched two new ice cream flavors, each influenced by popular bakery treats, offering a unique and delicious delight.
- Churrifically Churros-y: This flavor brings the taste of churros to life with five different elements. It combines caramel and sweet cream ice creams, mixed with cinnamon sugar pieces to give that warm, comforting churro flavor. It also has gooey chocolatey swirls and churro-style chunks, making it a sweet, crunchy treat with every bite.
- Strawberry Doughnut-eee: This flavor is designed for doughnut lovers. It blends strawberry and sweet cream ice creams, with white ampersand chunks and jammy strawberry swirls that give it a fruity, doughnut-like taste. To top it off, there are also doughnut-style dough chunks, creating the perfect combination of creamy, fruity, and doughy flavors.
These new creations are perfect for anyone craving a sweet, bakery-inspired treat in their ice cream bowl!
Executive Statement
According to Lucy McManus, UK brand manager at Ben & Jerry’s, they are thrilled to introduce two indulgent new ice creams from Ben & Jerry’s. The new tubs are focused on accelerating growth through innovation that levels up the Ben & Jerry’s globally-adored offering. Their consumer testing has told them that churros and doughnuts are particularly popular among a young audience and are top scoring on purchase intent, especially among 18–34-year-olds, so they are confident this launch will drive excitement among this demographic.