Brightstar Lottery PLC has announced the launch of its unique Cash Pop™ draw-based game with the Pennsylvania Lottery. This marks the 17th U.S. state to introduce Cash Pop, which reflects four daily drawings at different price levels, including USD 1, USD 2, USD 5, USD 10, and USD 20. In particular, Pennsylvania is the first state to include a USD 20 price option in the game, with only one other lottery currently offering this higher price point.
Cash Pop brings a personalized as well as strategic gaming experience, allowing players to customize their wagers each time they play. This flexibility and engagement have made the game particularly popular with players in states where it's already available.
Brightstar Lottery, a global leader in lottery technology, serves nearly 90 lottery customers across six continents. The company provides technology solutions to 26 of the 46 U.S. state lotteries and eight of the 10 largest lotteries in the world.
According to coherent market insights, the Online Gambling And Betting Market is expected to grow at a CAGR of 11.1% during 2025 to 2032. Currently, the market is at USD 104.82 Bn in 2025 and is expected to be around USD 219.14 Bn by 2032. The legalization of online gambling in many jurisdictions across the world and rising internet and smartphone penetration are fueling growth of this market.
"Brightstar's Cash Pop game will enhance the Pennsylvania Lottery's draw-game portfolio and engage new players with its easy-to-play game mechanics," said Drew Svitko, Pennsylvania Lottery Executive Director. "We believe the game's personalized gameplay experiences will resonate with our players and enable us to generate more funds for programs that benefit older Pennsylvanians."
"Building on our strong momentum to expand the reach of our exciting, proprietary game, we are thrilled that Brightstar's Cash Pop game is now live with the innovative Pennsylvania Lottery," said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. "The Cash Pop game has proven successful throughout the U.S., and now the Pennsylvania Lottery can generate more funds for programs that benefit older residents with simple and flexible gameplay features that players enjoy."
Brightstar Lottery PLC is a global leader in the lottery industry, known for its innovative approach and expertise in providing secure technology and reliable solutions. As a top lottery company, Brightstar offers world-class lottery operations, retail and digital solutions, and award-winning games. These solutions help customers reach their goals, entertain players, and bring important benefits to communities.
Source:
Newsroom: Brightstar Lottery PLC
Company: Brightstar Lottery PLC
