CJ CheilJedang has unveiled two new products in its "Matkong" line, which features ready-to-eat snacks made from 100% soybeans. The new snacks come in two types: "chickpea" and "black soybean." These snacks use whole plant-based protein ingredients and offer a moist texture with a clean, nutty taste. The chickpea variety has 4g of protein per bag, while the black soybean version has 8g of protein.
Chickpeas and black soybeans have become popular among health-conscious people due to their high protein content, with many consumers in their 30s and 40s, especially office workers, giving positive feedback. These snacks are being praised as healthy, protein-rich options for those managing their diets.
You can buy Matkong snacks on CJ CheilJedang’s official online store, CJ The Market, and in convenience stores across South Korea, including GS25 and CU. Starting from the 4th, there will be a special promotion on CJ The Market to make the products more affordable.
Executive Statement
According to A CJ CheilJedang, the two new Matkong whole-ingredient snacks are easy to carry anytime, anywhere and let you enjoy the natural taste and nutrition of whole ingredients, so they expect they will establish themselves as a healthy snack following roasted chestnuts. They will continue working to introduce a variety of products that reflect market trends and consumer needs.