Clariant has introduced TexCare™ One Terra, a next-generation polymer built in order to improve the performance of ultra-concentrated laundry detergents, especially laundry capsules. This innovative soil release polymer offers superior cleaning effectiveness at low temperatures and reduced dosages, aligning with the growing consumer demand for more sustainable and high-performing laundry products.
TexCare One Terra showcases an ideal chemical structure that gives high compatibility with concentrated capsule formulations, enabling manufacturers to make more effective laundry products. The polymer's multifunctional capabilities bring best-in-class next-time cleaning benefits, detergency boost, and whiteness maintenance into detergent capsules in a single ingredient.
The new polymer shows remarkable efficiency at low dosages, requiring very low use levels in formulations to deliver significant benefits, supporting manufacturers' efforts to further reduce capsule sizes with the same effectiveness, even at low washing temperatures and in short wash cycles.
The polymer supports sustainable formulations through high biodegradability as well as the Renewable Carbon Index and the use of waste-based feedstocks, making it a strong contributor to Clariant's and its customers’ sustainability strategies. Due to its commendable performance benefits, it enables better sustainable washing through energy as well as water savings, reduced plastic usage, and supporting lower carbon emissions along the value chain. The launch of TexCare One Terra marks a significant step in Clariant's broader commitment to addressing the needs of sustainability-conscious consumers and brands.
According to Coherent Market Insights, the Laundry Care Products Market is expected to grow at a CAGR of 5.6% from 2025 to 2032. Currently, the market is at USD 42.7 Bn in 2025 and is expected to be around USD 62.3 Bn by 2032. Increasing environmental regulations are compelling manufacturers to introduce eco-friendly formulations, escalating market growth.
"With TexCare One Terra, we're responding directly to the industry's need for innovative solutions that support the evolution toward even more concentrated and compact laundry products without compromising on cleaning performance," said Dr. Christine Oberbillig, Global Marketing Manager Home Care & Sustainability at Clariant. "This next-generation polymer helps our customers develop premium laundry capsules that combine convenience, resource efficiency, and superior cleaning power."
Source:
News Room: Clariant
Company: Clariant
