Coda, a company that helps with digital payments, has collaborated with Itemmania, South Korea's biggest digital gaming platform, to offer a new way for Korean gamers to buy in-game content. Through this partnership, Itemmania’s new 'Game Top-Up Service' is now powered by Coda, giving players more payment alternatives as well as instant access to credits for popular international games.
This deal is a crucial step for Coda as it spreads globally, especially in South Korea’s influential gaming industry. The partnership offers Korean players the opportunity to buy top-ups for games leveraging their preferred payment options, with the help of the combined strength of Coda’s global network as well as Itemmania’s local platform. For game publishers, it’s a way to reach a market with high engagement as well as strong spending power.
Coda plans to continue growing by forming more partnerships that increase access to games and offer growth opportunities for publishers. This partnership with Itemmania is just the beginning.
Executive Statement
According to Zac Liew, Chief Commercial Officer at Coda, South Korea is a pivotal market for global publishers, and Itemmania has built a level of trust and reach that is unmatched. They are proud to partner with a company that understands its gamers so well, and they are excited about the impact this collaboration will have for gamers, publishers, and the wider industry.