As consumption trends that value immediacy with convenience are escalating, the demand to receive the desired product in a short time is steadily increasing.
The company took this initiative in order to meet the latest consumer needs, present a new possibility of quick commerce services in the bedding industry, and increase consumer benefits.
Evezari expects the quick commerce service to provide breakthrough convenience in a variety of situations, including unexpected guest visits, urgent replacement demand from sudden washing, and changing bedding due to seasonal changes.
The company is continuously focusing on an online-to-offline (O2O) business model that links its mall orders to local agencies. With the introduction of this quick commerce service, the distribution strategy linking online and offline will grow more.
The new flexible service automatically connects to the nearest Eevee store to the location of the person placing an order when purchasing an Eevee-Z product through the Coupang Eats application (app). Once the order is placed, the product will be shipped immediately from the store, and can be received within 30 minutes.
The service will be operated at the Eevezari store in Seoul, and starting with this, Eevezari plans to consider expanding the Quick Commerce service area sequentially to the nationwide area in the future.
Executive Statement
According to Yoon Jong-woong, CEO of Ebjari, cooperation with Coupang Eats will be an important turning point for quick commerce services to expand beyond food delivery to the household goods sector. They will continue to respond to changes in the distribution and consumption environment as Korea's leading bedding company and enhance customer experience in the bedding industry through differentiated methods.