GLOBAL QUICK E-COMMERCE (QUICK COMMERCE) MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Quick E-Commerce Market Size and Trends 2025- 2032

The global Quick E-Commerce (Quick Commerce) market is expected to reach USD 582.59 Bn by 2032, up from USD 73.93 Bn in 2025, at a CAGR of 34.3% during the forecast period.

Key Takeaways

• Based on Product type, the Food Products Segment is dominating the market with approximately 25% of the market share, owing to the rising demand for groceries.
• On the basis of Channel, the Mobile Apps segment is leading the overall market share, owing to increasing in use of smartphones and internet.
• Based on Location, the Metropolitan Areas segment is dominating, accounting for around 50% of the global market share. The growth can be attributed to the high population density in these areas.
• Based on the Deliver Time, the 10-30 minutes’ window/ segment is leading the quick e-commerce market share, owing to the speed of the deliveries.
• Based on Region, Asia- Pacific region is leading the market with 50% of the global market share, owing to rapid urbanization, and rise in disposable income.

Market Overview

Quick commerce, or Q-commerce or instant delivery, refers to the business model that delivers groceries and other daily essentials to customers within a short time frame, usually 10-30 minutes. The key advantage of quick commerce is that it allows busy consumers to order products on demand and get them delivered to their doorstep rapidly via an app or website. Drivers supporting quick commerce growth include busy lifestyles, safety concerns during a pandemic, and growing consumer demand for instant gratification.

Current Events and Its Impact

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Role of AI (Artificial Intelligence) in Quick E-Commerce Market

AI enables e-commerce platforms to offer highly personalized experiences for customers. By analyzing past browsing behavior, purchase history, and preferences, AI algorithms can recommend products tailored to individual tastes. This not only boosts customer satisfaction but also increases conversion rates. In January 2025, the Kirana retailer-focused quick commerce AI app, KiranaPro, launched in Thrissur. The app offered 'cheat codes' for exclusive deals and introduced 'bright stores' to compete with the concept of 'dark stores'.

End User Feedback and Unmet Needs in the Quick E-Commerce Market

• Pricing Transparency: Hidden fees and price discrepancies at checkout are common complaints. Users want clearer pricing with no surprises at checkout.
• Limited Product Assortment: Quick commerce platforms often lack a wide range of specialty or premium products. Expanding product offerings would enhance user experience.
• User Experience: Some apps have cluttered interfaces and poor search functionality. More intuitive, personalized designs and better search capabilities are needed.
• Sustainability: With growing environmental concerns, users seek eco-friendly packaging and sustainable delivery options. Quick commerce platforms can improve by adopting greener practices.
• Customer Support: Delays in customer service and limited support channels frustrate users. Improving response times and offering more support options is key.
• Payment Flexibility: Consumers desire more payment options like Buy Now Pay Later (BNPL) or cryptocurrency. Quick commerce platforms should integrate diverse payment methods.

Segmental Insights

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Quick E-Commerce Market Insights, By Product: Increasing Need For Groceries Is Driving the Food Products Segment’s Growth

The Food Product segment is the most dominant one based on product type, accounting for approximately 25% of the overall market share. The growth of this segment can be attributed to the urgency of acquiring groceries, snacks, etc. A large portion of the population prefers ordering or purchasing daily essentials online because online stores are convenient and their delivery is quick. For instance, in 2025, Swiggy’s Instamart extended its 10-minute delivery service to 32 more cities in India, which means that people in these cities can order everyday essentials like fruits, vegetables, milk, etc., and get them delivered in 10 minutes.

Quick E-Commerce Market Insights, By Channel: Rise In Widespread Use of Smartphones Is Driving the Mobile Apps Segment’s Growth

On the basis of channel, the Mobile Apps segment is leading the quick e-commerce market revenue. The rise in the use of smartphones, easy access to the internet have made it convenient for consumers to place and track their orders. Apps, these days, also provide personalized recommendations and user-friendly interfaces. Apart from this, various mobile shopping apps are expanding into quick e-commerce industry. For instance, in November 2024, Amazon India announced its plan to roll out its new service code-named ‘Tez’. The aim is to enter the quick e-commerce market and compete with Blinkit, Zepto, and Swiggy Instamart.

Quick E-Commerce Market Insights, By Location: High Population Density Is Driving The Metropolitan Areas Segment’s Growth.

Based on Location, the Metropolitan Areas dominate the market with approximately 50% of the global market share. The reason for this segment’s growth lies in the high population density, technical advancements, improvement in infrastructure, etc. The speed and convenience offered by quick e-commerce perfectly align with the fast-paced lifestyle in urban cities. For instance, in 2025, Swiggy introduced a new app, ‘Snacc’. This app offers food delivery in some parts of Bangalore, India. Also, it promises to deliver food in 15 minutes.  This highlights the need to meet the growing demand for ultra-fast food delivery, especially from urban dwellers who want quick and tasty meals without having to wait for a long time. This is further accelerating the quick e-commerce market revenue in the metropolitan areas.

Quick E-Commerce Market Insights, By Delivery Time: Escalating Need for fast delivery is driving the 10- 30 minutes’ segment’s growth.

In terms of delivery time, the 10- 30 minutes segment is dominating the quick e-commerce market, with a global share of around 70%. The key factor that significantly contributes to the quick e-commerce market is speed. To meet the need for instant deliveries in minutes without any delays, companies are coming up with a more targeted and streamlined delivery network. For example, e Zepto, Blinkit, Swiggy Instamart, Dunzo and several other applications offers 10 minute deliveries.

Regional Insights

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 Asia Pacific Quick E-Commerce Market Trends

The Asia Pacific region is the largest market for quick commerce, which accounted for over 50% of the global quick e-commerce market share in 2025. The growth of the market in this region can be attributed to increasing urbanization, rising disposable income, and growing awareness about the benefits of quick commerce services. Countries like India and China are witnessing rapid growth in their quick commerce markets. In India, rising internet penetration, a larger youth base, and demand for convenience in urban cities are driving the market. Companies like Zepto, Blinkit, and Swiggy Instamart are expanding aggressively, especially in metro cities, offering 10–15 minute deliveries that cater to daily needs and impulse buying behavior. While in China, there is an already well-established e-commerce network. The quick commerce market in China follows four major business models, namely, the platform model, the Dark Store model, Warehouse-store integration, and Membership-based stores. A few popular quick commerce examples include Meituan Instashopping, Freshippo, JD Daojia, Pupu, etc.

North America Quick E-Commerce Market Trends

North America is the second-largest market for quick commerce. The growth of the market in this region can be attributed to the increasing demand for convenience and the rising popularity of online shopping. The United States and Canada are two emerging countries in the quick e-commerce market. The U.S. quick commerce market is essentially growing due to factors such as urban lifestyle, improved standard of living, and a newfound shift toward on-demand consumption. Whereas in Canada, the growth of the quick e-commerce market is primarily driven by the widespread use of smartphones and the internet. However, the market is smaller in comparison to the U.S., but start-ups are now investing heavily in delivery models to meet the needs of the consumers.

Quick E-Commerce Market Trends

Quick Commerce 2.0 Business Models

Quick commerce operators are innovating with newer business models that offer more convenience and build loyalty. Providing complimentary ultrafast pick-up for returns is an emerging value-added service. Some firms also enable consumers to drop off laundry and get it delivered back cleaned within hours. There is also a shift towards memberships and subscription packages. Jokr lets users opt for auto-recurring delivery as per customized schedules. Evolving to Quick Commerce 2.0 creates stickiness, which is further adding to the retail e-commerce demand.

Super App Integration

Major delivery and mobility platforms like Gojek, Grab, and Uber are adding quick grocery delivery to their super apps. Integrating quick commerce offers users the convenience of a one-stop shop. Swiggy's Instamart service is now baked into its main app, which provides scale. Super apps leverage their geographic reach and massive user bases to swiftly expand into new verticals like quick commerce. DoorDash is even piloting 15-minute grocery delivery via its DashMart service.

Global Quick E-Commerce Market Opportunities

Strategic Brick-and-Mortar Partnerships

Quick commerce operators can forge innovative partnerships with brick-and-mortar chains to enhance competitive advantage. Dark stores can be opened adjacent to grocery chains, convenience stores, big box retailers, etc. This provides synergies like easier inventory and fulfillment. Brick-and-mortar partners also benefit via access to new revenue streams from delivery orders. For instance, Foxtrot partnered with Gorillas to power quick commerce from its stores. Such creative tie-ups are a win-win.

Leveraging Advances in Logistics Technology

Emerging logistics technologies, such as automated warehouses, delivery robots, and drone delivery, can transform quick commerce operations. In May 2025, DoorDash introduced drone delivery in Charlotte, marking the city's first-ever service. The company has partnered with Wing, a drone delivery provider, to offer the service within a four-mile radius of The Arboretum Shopping Center in south Charlotte. Eligible customers will see a "Drone" icon on the DoorDash app’s homepage to access this new delivery option.  Moreover, automation can significantly lower picking and delivery costs. Robots and drones can also expand quick commerce to new locations and optimize last mile fulfillment. Companies will invest heavily in R&D around warehouse and delivery automation as they scale up volumes. Spain’s Glovo is already piloting delivery via robots and autonomous vehicles. These are further accelerating the quick e-commerce market growth.

Quick E-Commerce Market Drivers

Busy Lifestyles and Growing Time Poverty

The busy modern lifestyles and rising time poverty, especially among urban professionals, are a key driver of the quick commerce market. Long working hours coupled with commuting times leave consumers with little time to shop for groceries and daily essentials. The quick commerce model solves this challenge by delivering products within 10-30 minutes. Working parents, students, and other time-strapped consumers embrace quick commerce for its sheer convenience and time-saving. For example, research shows that 40% of quick commerce users in London, U.K. stated a lack of time for shopping as the main reason for using such services.

Growing Smartphone and Internet Penetration

Widespread smartphone ownership and rising internet penetration rates are powering the adoption of quick commerce globally. Consumers are now accustomed to seamless mobile commerce experiences. Quick commerce apps make on-demand ordering and payment frictionless. Developing markets are leading internet and smartphone adoption. For example, India will have 1 billion smartphone users by 2026. High mobile penetration enlarges the addressable market for quick commerce players.

Younger Demographics and On-demand Culture

Gen Z and millennial consumers highly value convenience, flexibility, and instant gratification. Quick commerce resonates with their preference for on-demand services. Young demographics in urban cities have been quick to embrace quick grocery delivery. Moreover, on-demand culture has risen via services like Uber, Netflix, and Amazon Prime, making ultra-fast delivery an expectation. Quick commerce operators rely on young, early adopters to gain market share in new locations.

Market Report Scope

Quick E-Commerce Market Report Coverage

Key Developments

• In May 2025, Uber Eats rolled out its new feature, Dine Out. It will be tried and tested in Australia, allowing people to pre-book tables at restaurants and avail themselves of exclusive discounts. 
• In May 2025, com, a Chinese e-commerce giant, launched JD Takeaway, a 30-minute delivery service. 
• In March 2025, Zepto, one of the leading quick e-commerce start-ups in India, launched Zepto Atom. It is a subscription-based analytics platform that provides insights into consumer behaviour.
• In January 2022, Uber announced the launch of the Uber Freight platform in Spain, allowing shippers to tap into thousands of trucking companies to move goods quickly across the country. This supports Uber's expansion into the European on-demand logistics market.

Analysts Viewpoint

• The quick commerce market is well-positioned for strong growth in the coming years. Major drivers for this growth include rising smartphone and internet penetration worldwide, coupled with increasing preference of consumers for instant gratification. Young population across regions are adopting mobile shopping at higher rates and want everything delivered within hours which is fueling demand for quick commerce services.
• However, high fulfilment costs due to requirement of dense distribution network and efficient supply chains could restrain market expansion initially. Establishing warehouses close to customer locations within cities involve huge capital investments. Maintaining real-time inventory levels across such distributed networks also adds operational complexities for players.
• Europe and North America currently lead the quick commerce adoption owing to high disposable incomes and busyness of consumers. But Asian regions like India and Southeast Asia offer largest opportunities considering their massive population bases and rapid technology adoption among young demographics. Within Asia, dense urban environments of tier 1 and 2 cities make them ideal testing grounds for last-mile quick delivery models.
• Overall, while scaling challenges exist, innovations in predictive analytics, autonomous vehicles and drones could help alleviate costs in the future. Partnerships between retailers, restaurants and logistics players will also help players increase selection and offer hybrid delivery options. Those able to achieve high operating efficiency while meeting customer expectations for delivery speed should benefit the most from this emerging space.

Market Segmentation

• By Product Type
  • Food Products
  • Beverages
  • Personal Care Products
  • Household Products
  • Others
• By Channel
  • Mobile Apps
  • Websites
  • Telephone
• By Location
  • Metropolitan Areas
  • Tier 1 Cities
  • Tier 2 Cities
  • Rural Areas
  • Others
• By Delivery Time
  • 10-30 Minutes
  • 31-60 Minutes
  • More than 60 Minutes
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Key Player Insights

• GoPuff
• DoorDash
• Instacart
• Uber
• Glovo
• Rappi
• Gorillas
• Getir
• Jokr
• Zapp
• Flink
• 1520
• Buyk
• Deliveroo
• Seazon
• Yango Deli
• Delivery Club
• Bolt Food
• Swiggy Instamart
• Blinkit

Sources

Primary Research Interviews

• In-depth interviews with Quick Commerce industry stakeholders
• Surveys with consumers and delivery partners
• Discussions with supply chain managers and last-mile logistics providers

Databases

• IBISWorld
• Euromonitor International
• World Bank Open Data
• Reserve Bank of India (RBI) Statistics
• Government of India – Ministry of Commerce & Industry

Magazines

• Forbes
• Business Today
• Entrepreneur India
• The CEO Magazine

Journals

• Journal of Retailing and Consumer Services
• International Journal of E-Business Research
• Journal of Business Research
• Indian Journal of Marketing

Newspapers

• The Economic Times
• Business Standard
• The Hindu Business Line
• Mint

Associations

• Retailers Association of India (RAI)
• Federation of Indian Chambers of Commerce & Industry (FICCI)
• Confederation of Indian Industry (CII)
• Internet and Mobile Association of India (IAMAI)

Public Domain Sources

• Press Information Bureau (PIB) releases
• NITI Aayog reports
• National Sample Survey Office (NSSO) data
• Government policy documents and whitepapers
• E-commerce policy drafts and public consultations

Proprietary Elements

CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for last 8 years

*Definition: The Global Quick E-Commerce (Quick Commerce) Market refers to the online business model that involves ultra-fast delivery of products to customers in less than an hour. Quick commerce platforms use hyperlocal warehouses or dark stores to store the inventory of highly demanded items like groceries, fresh foods, snacks, beauty items, etc. They enable consumers to order products via mobile apps and get deliveries in 10-30 minutes, much faster than traditional e-commerce. The quick commerce model taps into modern buyer needs for immediacy and convenience. Major players operate quick commerce services in top cities by utilizing vast fleets of drivers and optimizing warehousing and logistics operations. The market has high growth potential as busy lifestyles and on-demand culture fuels consumer appetite for near-instant delivery of goods.