Flowers Foods Inc. is launching new products under its Wonder brand, including bagels, English muffins, cakes, donuts, and pastries.
The Wonder Bagels are soft and chewy, available in classic, everything, and cinnamon raisin flavors. Wonder English Muffins have a crisp edge as well as soft inside, offered in classic and sourdough varieties.
The new cakes include chocolate cakes with cream filling, peanut butter cupcakes with chocolate and cream, and banana cream cakes with a white coating. They come in packs of six or single servings.
The new donuts are strawberry donuts with powdered sugar and brownie crunch donuts with chocolate topping. The strawberry donuts come in 10-oz bags, and the brownie crunch donuts come in 9.5-oz bags.
According to Coherent Market Insights, the Artisan Bakery Market is projected to grow at a CAGR of 7.8% during 2026 to 2033. Currently, the market is at USD 13.51 Billion in 2026 and is expected to be around USD 22.80 Billion by 2033. A prominent trend in the artisan bakery market is the high preference for health-conscious as well as organic ingredients among consumers. There is an increasing inclination towards gluten-free, vegan, and low-sugar baked products, catering to dietary restrictions and lifestyle choices.
“Breakfast and snacking are important eating occasions for today’s consumers and Wonder is perfectly positioned to bring something special to both,” said Ashley Hornsby, senior director of brand management at Wonder. “Consumers already trust Wonder for dependable staples — now they can reach for us throughout the day with new flavors, new formats, and the same quality they’ve loved for generations.”
Source:
News Release: Flowers Foods Inc.
Company: Flowers Foods Inc.