Frozen Pastries Market Analysis & Forecast: 2025-2032

Frozen Pastries Market Analysis & Forecast: 2025-2032

Frozen Pastries Market is estimated to be valued at USD 2,419.3 Mn in 2025 and is expected to reach USD 3,362.3 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 4.8% from 2025 to 2032.

Key Takeaways

• According to product type, the Viennoiserie segment acquires 62.7% of the market for frozen pastries in 2025.
• Regionally, in 2025, Europe dominates the market with a share of more than 65%, making it the largest market for frozen pastries.

Market Overview

Frozen pastries market is set for steady growth which is driven by convenience, product innovation, and shifting consumer preferences toward premium and health-oriented options. Since frozen pastries are usually made with premium ingredients and their flavor, texture, and quality are preserved through the freezing process, the Frozen Pastries Market Size is expected to grow. Because they can be kept for longer and baked as needed, frozen pastries offer a freshly baked product with less preparation, making them convenient for both customers and foodservice businesses.

 For instance, in May 2025, Pop-Tarts has announced the launch of six new frozen desserts, just in time for summer and hot weather. These new treats expand on their classic toaster pastries, giving you even more options to satisfy your sweet cravings.

Current Events and Its Impact on the Frozen Pastries Market

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Segmental Insights

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Frozen Pastries Market Insights, by Product Type

In terms of Product Type, the leading segment is Viennoiserie which is expected to contribute 62.7% share of the Frozen Pastries market trends in 2025 as it includes laminated and enriched dough pastries like croissants, pain au chocolat, Danish pastries, and brioche. Also, combines convenience with the perception of artisanal quality and indulgence

Frozen Pastries Market Insights, by Distribution Channel

In terms of Distribution Channel, the hypermarket & supermarket is a leading segment that is expected to contribute major share of the Frozen Pastries Market Analysis in 2025 as shoppers prefer buying frozen pastries from supermarkets due to freshness perception, ability to compare brands, and attractive promotions or bundled deals. Also, these large-format stores support impulse purchases especially for desserts and snacks and bulk buying, which aligns with family consumption trends

Regional Insights

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Europe Frozen Pastries Market Analysis

Europe is expected to be the largest region with 65% of the market share as it driven by a deeply embedded bakery culture and a widespread preference for convenience foods. Countries such as France, Germany, Italy, the UK, and Spain are key contributors, with France often considered the epicenter due to its rich patisserie tradition and domestic manufacturing strength. European consumers increasingly favor ready-to-bake and thaw-and-serve pastries such as croissants, danishes, strudels, pain au chocolat, and mini assorted varieties.    

For instance, in January 2024, The French frozen pastry specialist has also made another UK acquisition, snapping up Cakesmiths for an undisclosed amount. Bristol-based Cakesmiths produces nearly 100 types of artisan handmade cakes from cinnamon rolls to limited editions like the Edinburgh Whiskey Sour Cake for coffee shops around the UK as well customers online.  

North America Frozen Pastries Market

The frozen pastries market in North America is experiencing steady growth with 25.0% market share, fueled by changing consumer lifestyles, increased demand for convenient breakfast and snack options, and the resurgence of in-home consumption post-pandemic. The United States dominates the regional market, followed by Canada and Mexico, with a growing number of consumers opting for ready-to-bake or thaw-and-serve pastries such as croissants, danishes, strudels, cinnamon rolls, and puff pastry-based desserts.

For instance, in October 2024, Vandemoortele, a leading European family-owned food group, is debuting a new Pistachio Filled Croissant to the North American market under its flagship brand, Banquet d’Or. Made with the brand’s authentic French recipe, the croissants feature multiple layers of crispy pastry filled with pistachio cream and topped with pumpkin seeds. The easy-to-bake croissants are shipped frozen and require roughly 20 minutes in the oven.

Frozen Pastries Market Dominating Countries

U.S Frozen Pastries Market

The U.S. frozen pastries market is experiencing steady growth, driven primarily by increasing consumer demand for convenient, ready-to-bake bakery products that maintain high quality and freshness through advanced freezing technologies. Valued as part of the broader frozen bakery sector, the market benefits from busy lifestyles and a growing preference for premium and customized pastries, including organic, gluten-free, vegan, and keto-friendly options.     

India Frozen Pastries Market

Rapid urbanization, shifting consumer habits, and an increase in demand for quick, ready-to-eat meals are all driving the frozen pastry industry in India.  Customers are being encouraged to spend more on high-end and varied bakery products, including frozen pastries, as a result of growing disposable incomes and the middle class.  Supermarkets, organized retail, and e-commerce platforms have expanded market accessibility, enabling these products to be broadly accessible in both urban and semi-urban locations.

Market Report Scope

Frozen Pastries Market: Growth Drivers

• Increasing demand for convenience food products: The global demand for convenience food products has been steadily rising in the past few years due to changing lifestyles and busy schedules of consumers. People now prefer food items that can be easily prepared and consumed in a short span of time. Frozen pastries fall under the category of convenience foods as they can be stored for longer duration in freezers and also cooked quickly when needed.

• Increasing working population: The market is experiencing significant growth, driven primarily by the growing working population worldwide. As more people are entering the workforce and spending longer hours at jobs, they have less time during the day to prepare fresh bakery items and meals from scratch at home. Frozen pastries are an easy and convenient option that can be stored in freezers and consumed as a snack or part of a meal on busy weekdays.

• Increasing demand for baked goods as snacks This rising preference for frozen pastries as snacks is the key driver propelling the market. According to the UN Food and Agriculture Organization, the global per capita consumption of sweet baked goods increased by 15% from 2012 to 2020. The demand spiked further during the pandemic as people stayed home and spent more time snacking. The variety of options available, such as cookies, doughnuts, pastries, etc., in frozen form, allow people to satiate their cravings without much effort.

Frozen Pastries Market: Opportunities

• Innovation in product offerings and packaging: Innovation in product offerings and innovative packaging could significantly leverage opportunities in the market. As consumers are becoming more health conscious and demanding higher quality products, innovative products like vegan/plant-based pastries, pastries with functional ingredients, and organic options could drive the market growth. Products with added fiber, vitamins, minerals, and protein crisp delivered through pastry snacks can offer added health benefits. This will appeal to newer consumer bases as well as offer manufacturers opportunities for premiumization.

• Growth in emerging economies: The emerging economies in various developing regions present a huge growth opportunity for the market. As incomes rise in countries such as India, Indonesia, Brazil, and Nigeria, consumption patterns are evolving rapidly. More people now have the discretionary spending power to consume processed and packaged food products outside of basic daily needs. This includes a growing demand for bakery items and western-style snacks.

Frozen Pastries Market: Trends

• Rising demand for customized and premium frozen pastries: The trend of consumers demanding more customized and premium frozen pastries is having a significant influence on the market. Customers now want options that allow them to personalize their frozen pastries in terms of ingredients, flavors, and designs. They are willing to pay higher prices for pastries that are unique and made with high quality ingredients. This shifting preference towards premiumization has prompted frozen pastry manufacturers to expand their product lines with more customized offerings.
  • `For instance, in February 2025, SharkNinja, Inc., a global product design and technology company and creator of the viral Ninja® CREAMi®, is once again transforming the frozen treat experience for consumers with the launch of the Ninja Swirl™ by CREAMi®. Now, fans, families and ice cream connoisseurs alike can enjoy their favorite frozen desserts two ways, scoop, or swirl - right at home.

• Ready-to-eat food trend:  The fast-paced lifestyle adopted by many consumers around the world has boosted the demand for convenient, ready-to-eat food options. People now prefer foods that can be easily prepared and consumed on the go. This rising trend of opting for ease and convenience in overelaborate home cooking has significantly influenced the frozen pastries market in recent years. With little to no preparation time required, frozen pastries such as cakes, pies, donuts, etc. have become quite popular among time-strapped consumers.
  • For instance, in May 2025, The perfect grab-and-go offer, Nutella Croissant and Nutella® Muffin are now available for QSR and cafes. To guarantee the best Nutella taste experience, the Nutella Croissant is frozen at -18°C to preserve it until it reaches the designated bakery or store. Ready to eat after baking, this format means customers can enjoy freshly baked Nutella Croissants each day.

Analyst Opinion

• The market is expected to grow steadily driven due to the increasing demand for convenience snacks and bakery products. Rising global population along with urbanization will continue boosting the retail market for frozen goods. The growing working women population and busy lifestyles have increased the demand for ready-to-eat foods including frozen pastries.
• However, high sugar and calorie content in pastries could restrain the market growth to some extent. Switching tastes of millennial and their preference for healthy snacks may also impact the sale of frozen pastries.
• Europe currently dominates the market owing to strong bakery culture and consumption of pastry items. However, Asia Pacific is likely to be the fastest growing regional market, led by China, India, and other developing countries.
• Online retailing and organized retail channels are providing avenues for expansion to frozen pastry manufacturers. Focus on product innovation with lower sugar and calorie variants, along with attractive packaging, presents opportunities for frozen pastry players.

Frozen Pastries Market: Key Developments

• In February 2025, Hershey's has introduced Frozen Cake Bites with Chocolate, Chocolate Caramel, and Cookies 'n' Creme flavors. Each of these bite-sized treats consists of a cake filling with chocolate or crème covering. The version Chocolate has a white crème drizzle with a milk chocolate shell, Cookies 'n' Creme tastes with a white crème shell including chocolate cookie bits; the caramel-flavored cake center has a milk chocolate shell in the version Chocolate Caramel.
• In August 2024, 5 Degree, an innovative start-up, has recently introduced a wide range of plant-based frozen desserts and beverages. The company identified a growing demand for dairy ingredients and decided to create a diverse selection of plant-based dairy products. These products include oat milk, soy milk, cold coffee, flavoured milkshakes, and gelato in unique flavours such as paan, Belgian chocolate, strawberry, Biscoff, and mocha almond fudge. The company’s focus is on providing delicious, healthy, and lactose-free products.
• In December 2024, Magnolia Bakery introduced a new line of frozen-to-thaw Banana Puddings, an airy, whipped frozen dessert that’s made with real bananas, naturally flavored and does not melt when thawed from frozen in the refrigerator. The company expects this new line to contribute more than 15 percent of its annual revenue.
• In October 2024, Kaiser, a new brand specializing in frozen oat-based desserts, has launched across select retailers in Quebec. The brand was developed by Nathan Kaiser, a Canadian farmer with extensive experience in small-batch oat production.

Market Segmentation

• By Product Type
  • Viennoiserie Products
    • Plain and filled croissants
    • Pains au chocolate
    • Pains aux raisins (raisin swirls)
    • Savory items
  • Danish Products
    • Maple Pecans
    • Danish Crowns
    • Cinnamon Swirls
• By Distribution Channel
  • Artisan bakers
  • Hypermarket & Supermarket
  • Online
  • Others
• By Region
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Top Companies in the Global Frozen Pastries Market
  • Gourmand
  • Delifrance
  • B.F. S.p.A
  • Wolf ButterBack
  • Lantmannen Unibake UK Limited

Sources

Primary Research interviews

• Frozen Pastry Manufacturers
• Retailers & Distributors
• Foodservice Buyers
• Cold Chain Logistics Providers
• Industry Consultants or Professors

Databases

• UN Comtrade
• FAOSTAT
• Eurostat
• USDA Foreign Agricultural Service (FAS)
• APEDA (India)
• FSSAI (India)

Magazines

• Baking & Snack Magazine
• Bake Magazine
• FoodBev Media
• Food Navigator
• Just Food

Journals

• Journal of Food Science and Technology
• LWT – Food Science and Technology
• Food Control
• International Journal of Gastronomy and Food Science

Newspapers

• Financial Times
• The Wall Street Journal
• The Economic Times
• LiveMint
• Nikkei Asia

Associations

• European Bakery Innovation Centre (EBIC)
• American Bakers Association (ABA)
• All India Bread Manufacturers’ Association
• Food Industry Asia (FIA)
• Australian Food & Grocery Council (AFGC)
• International Dairy Deli Bakery Association (IDDBA)

Proprietary Elements

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years

*Definition: The term "frozen pastries" refers to a variety of pastry products that are produced, baked, and then rapidly frozen to preserve their freshness. These products include items such as croissants, pain au chocolate, Danishes, turnovers, and other similar pastries. They are typically made with high-quality ingredients, and the freezing process helps to maintain their flavor, texture, and quality. Frozen pastries are convenient for both consumers and foodservice establishments, as they can be stored for longer periods and baked as needed, providing a freshly baked product with minimal preparation. The market for frozen pastries has seen significant growth, with a wide range of product offerings and a focus on quality, innovation, and sustainability.