Cold Pressed Juice Market size is estimated to be valued at USD 938.7 Mn in 2025 and is expected to reach USD 1,650.9 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of8.4% from 2025 to 2032.
Worries about different health problems and the perceived benefits of cold-pressed beverages have pushed consumers toward blended fruit-and-vegetable juices. In this method, a hydraulic press slowly squeezes the produce to release pure liquid. Because the process avoids heat and excessive air, most nutrients stay intact. Unlike regular store-bought juices, cold-pressed ones keep more vitamins, amino acids, phytonutrients, minerals, trace elements, and active enzymes. This retention gives the mixed-fruit-and-veggie category fresh momentum in the worldwide cold-pressed juice market.
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Cold pressed juice prices stay high around the world because the extraction keeps more nutrients, the ingredients are often organic, and the drinks last only a brief time on the shelf. The industry tends to sort products into layers, so small-batch or so-called functional blends can cost much more than everyday supermarket labels. In the United States, premium names such as Pressed Juicery and Blueprint ask between $8.95 and $13.00 for a 16-ounce bottle, while concentrated wellness shots run $4.95 to $6.95 each.
Organic mixes from Suja go for $4.99 to $7.99 per 12 ounces, and larger mass-market brands such as Evolution Fresh or Naked Juice keep their prices lower, between $2.99 and $5.99. Across Europe, labels like Plenish and True Fruits sit in a similar range starting around 3.49 and reaching almost eight euros for250ml, and the same pricing pattern appears in the U.K., France and Germany.
In Canada and Australia costs climb further because of import taxes and shipping, so basic bottles usually sell for more than CAD $9.99 or AUD $8.95. Markets in the Asia-Pacific region, including Japan and Singapore, also lean toward higher price points, with sales tags that vary from ¥580 to ¥1,200 and SGD $8 to $12. Packaging design, brand story and added functional ingredients are the main levers that separate one price tier from another.
Artificial intelligence is transforming the cold pressed juice industry, driving improvements in efficiency, quality, and personalization. From farm to shelf, artificial intelligence helps producers fine-tune sourcing, cut waste, and elevate the shopper experience in a marketplace where freshness rules. Leading names such as Suja Organic rely on AI-driven supply-chain platforms that read weather, fruit supply, and demand forecasts, trimming ingredient costs by nearly 15 percent while keeping stock steady.
Blueprint Juice uses AI-based cameras and sensors for quality checks, spotting ripeness and flaws with 98-percent accuracy, which has slashed raw-material waste by a fifth. Production lines benefit too; algorithms set the best extraction pressures and storage climates, locking in nutrients and stretching shelf life. Predictive maintenance alerts, along with smart inventory dashboards, further boost uptime and guard against spoilage.
On the consumer side, Daily Harvest taps AI for tailored juice suggestions that match each shopper's health goals and diets. That kind of data-fueled personal touch has lifted customer loyalty and raised average order size. As the technology spreads, it is reshaping how cold-pressed juice brands dream up, scale, and relate to tomorrow's wellness-minded drinkers.
In terms of distribution channel, the hypermarkets & supermarkets segment dominated the global cold pressed juice market in 2025, accounting for approximately 39.0% of the total market share in revenue terms. Supermarket volume is driven mainly by diverse inventory organised in eye-catching aisles that highlight health themes. Most large chains now set aside a prominent zone for wellness drinks, from cold-pressed juices to coconut water, positioning these items where nutrient-conscious shoppers naturally linger. That added visibility sparks impulse purchases, reinforcing the categorys frontline status. Small groceries and convenience outlets rank just behind, riding high foot traffic and their homes-on-the-way location.
These stores serve as speedy pit stops for customers wanting take-along refreshers between errands or after school. Digital ordering still lags the physical channel, yet it is fast emerging as a true growth engine. Many shoppers now prefer the click-and-deliver model because it saves time, offers flexible delivery windows and often matches shelf pricing. Online sites also let consumers read ingredient details, scan peer reviews or sign up for regular health subscriptions. As smartphones spread, cold-chain technology improves and marketplaces fine-tune the buying journey, analysts expect double-digit online gains in the next few years.
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North America is expected to lead the global cold pressed juice market, accounting for approximately 35.00% of the total market share over the forecast period. The region’s dominance is driven by strong consumer awareness around clean-label nutrition and a shift toward minimally processed beverages. In contrast to traditional pasteurized juices, cold pressed juice is gaining traction due to its high vitamin and enzyme retention.
However, regulatory oversight from the U.S. Food and Drug Administration (FDA), which requires warning labels on unpasteurized products due to risks like Clostridium botulinum contamination, is encouraging the adoption of advanced non-thermal pasteurization technologies to ensure consumer safety and extend shelf life.
Europe represents the second-largest market for cold pressed juice, with the highest share of 26% in 2025. Health-conscious consumers are replacing sugary carbonated drinks with fresh, nutrient-dense alternatives. The increasing popularity of vegan and plant-based diets is further amplifying demand.
Countries such as the U.K., France, and Spain offer favorable environments for market expansion due to growing wellness trends and consumer receptivity to natural beverages. Manufacturers are increasingly tailoring offerings to meet regional taste preferences and sustainability expectations.
Asia Pacific is projected to be the fastest-growing market, bolstered by rising disposable income, urbanization, and increased consumer awareness of nutritional health. China and India are key contributors to regional growth, fueled by the growing influence of western dietary habits and a shift toward healthier food and beverage choices.
Cold pressed juice brands are capitalizing on this trend by highlighting immunity-boosting and detoxifying benefits through aggressive marketing and digital campaigns. Increasing investments in modern retail and e-commerce are further driving market penetration in urban centers.
The United States leads the North American market due to a well-established health and wellness industry, high per capita juice consumption, and broad availability of cold pressed products through retail and foodservice channels. Regulatory oversight has spurred investment in cold chain logistics and High Pressure Processing (HPP) technologies to enhance product safety without compromising nutritional value.
Germany is the dominant player in the European market, driven by a mature organic food sector and strong consumer preference for fresh, additive-free beverages. The country’s robust retail infrastructure and demand for sustainable packaging options are prompting both domestic and international brands to strengthen their market presence.
India is a rapidly growing market in the Asia Pacific region, supported by a booming health-conscious urban population and expanding cold chain infrastructure. Increasing demand for functional beverages, such as juices infused with ayurvedic ingredients or vitamins, is shaping product innovation and consumer engagement strategies.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 938.7 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.4% | 2032 Value Projection: | USD 1,650.9 Mn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior |
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These juice products are obtained through the application of high-pressure processing technology on fruits and vegetables, as opposed to juices prepared in a centrifugal juicer. This technique ensures that the products contain 100% real juice and that the vitamins and minerals are not destroyed during the manufacturing process.
As a result of the high-pressure process technology, the product is highly nutritious, making it ideal for people who prefer to drink nutritious fruit juices and blends. Consumption of 100% fruit juice also aids in the prevention of chronic diseases such as diabetes and promotes a healthy lifestyle. This is a major factor driving the growth of the global cold pressed juice market.
Furthermore, numerous studies have shown that drinking sugary drinks like cola and soda is harmful to one's health. Sugary drinks are also linked to obesity, kidney disease, and cardiovascular disease. As a result, fruit juices are a suitable substitute for sugary drinks due to their high nutritional profile, resulting in market growth.
For instance, in December 2021, The ParmCrisps and Thinsters snack brands were purchased by The Hain Celestial Group Inc. ParmCrisps is a manufacturer of snack products. Their products include tubs, pouches, cream and onion pouches, cheese, cheddar pouches, muiltipacks, and more. The company claims that the purpose of this acquisition is to provide customers with fruit and vegetable juice with every purchase. As a result, the business is working to establish its brand and maintain its position of leadership.
Consumers can enjoy a healthy lifestyle with the convenience of packaged drink products without having to spend extra time preparing them. Consumers in developing nations like China and India are constantly looking for wholesome and delicious juice products due to the increase in employment and rapid urbanization in these countries.
Since these juices are packaged in PET (Polyethylene Terephthalate) bottles and glass bottles, which makes them easy for consumers to transport, their demand among the younger generation is rapidly rising. For instance, in June 2022, Michigan-based The company expanded its selection with the launch of Blake's Cold-Pressed juices, a line of fruit juices produced at the farm of Blake Farms in Armada, Michigan.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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