US-based cold-pressed juice and health drink business Arden's Garden has rolled out its new functional drink, Focus+, signalling entry into the functional mushroom space.
Formulated with a mix of mushrooms, herbs, and fruits, which are reported to promote mental health and clarity, each 8-oz can of Focus+ contains 140 calories, 80mg of caffeine, and 5g of dietary fiber with apple, pineapple, and peach flavors.
The formula consists of a blend of functional ingredients such as mushrooms lion's mane mushrooms, reishi, cordyceps, ashwagandha, bacopa, and green tea. As with all Arden's Garden products, Focus+ is vegan, gluten-free, and kosher certified.
The functional beverage industry will reach an 8.6% CAGR during the forecast period from 2025 to 2032, as per Coherent Market Insights. Market size is USD 225.9 Bn in 2025 and is anticipated to increase by around USD 402.46 Bn by 2032. Market size is fueled by increasing demand from consumers for health-improving products.
Leslie Zinn, Arden's Garden CEO, stated: "The science is finally catching up to what many people have known for years: functional mushrooms, ashwagandha, and other adaptogens provide real, quantifiable benefits for their health. Our objective was to take these whole-food ingredients and present them in a manner that's not only efficient but also actually enjoyable to consume."
Arden's Garden was founded in 1995 in Atlanta, US, with the aim of offering wellness and health through tasty cold-pressed juices.
Zinn went on: "We began developing this drink by relying on decades of expertise in cold-pressed juices and authentic feedback from our juice bar patrons. Focus+ was created ground-up with intention, stacking functional plants and mushrooms with colorful fruits to build something that nourishes the body and pleases the taste buds."
Focus+ will start being seen on Publix shelves throughout the US, with additional retail listings later this year. Focus+ is priced at $4.99 per 8oz bottle.
Source:
E-Commerce Platform: Food and Beverage Media
Company: Arden's Garden