Joe Hand Promotions, the well kown distributor of live sports to commercial establishments, collaborated with Kiswe, an award-winning interactive streaming technology company, unveiled Joe Hand Promotions App—a new streaming platform built specifically for bars, restaurants and other commercial locations across North America.
The Joe Hand Promotions App is in the final phase of development and testing. The company will provide venue operators who employ streaming with seamless access to the company’s premium live sports, with select content available immediately upon launch.
By integrating Joe Hand Promotions’ unmatched distribution network with Kiswe’s proven streaming expertise, the app sets a new standard for how venues market and operationalize live sports, and how fans gather to experience them together.
Joe Hand Promotions will deliver its premium sports content across the platforms its customers prefer, including satellite via DIRECTV FOR BUSINESS, cable and streaming, ensuring operators can access events through the solution that works best for their business. The new app is an expansion of Joe Hand Promotions’ services, reinforcing its long-standing commitment to customer choice, service and convenience.
Executive Statement
According to Joe Hand Jr. President of Joe Hand Promotions, this collaboration ensures optionality for our customers in the hospitality industry, they are the only company in the commercial space that can offer venue operators the very best live sports experience in a simple, scalable way. Together with Kiswe, along with their partners at DIRECTV and across cable platforms, they are raising the bar for communal viewing.
According to Glenn Booth, CEO of Kiswe, they are thrilled to partner with Joe Hand Promotions to launch this groundbreaking commercial distribution service. This collaboration is a monumental step in their mission to bring every fan closer to the content they love, on every screen, and fundamentally transforms the commercial viewing experience for the digital age.