17 April 2025, Laird Superfood Rolls Out Vanilla Instant Latte with Genuine Vanilla Bean Powder
Laird Superfood has added a Vanilla Instant Latte to its range of functional beverages.
According to coherent market insights, the functional beverages industry is anticipated to grow at a CAGR of 8.6% during the forecast period of 2025-2032. The market is expected to be worth USD 225.9 Bn in 2025 and is anticipated to grow to USD 402.46 Bn by 2032. The size of the industry is being fueled by increasing consumer demand for drinks beyond flavor and taste.
Made with actual vanilla bean powder, the Vanilla Instant Latte provides a choice over artificial or undefined "natural" flavor products. It also includes Laird Superfood's exclusive Performance Mushroom Blend – lion's mane, cordyceps, chaga, and maitake extracts – and Aquamin, a mineral-dense sea algae complex containing over 72 trace minerals and a source of calcium.
According to the company, the product is designed for convenience, requiring only hot water for preparation, and aims to deliver a café-style experience at home.
Laird Superfood CEO Jason Vieth stated: "We're thrilled to introduce one of America's go-to coffee flavors – vanilla – to our family with our new Vanilla Instant Latte. Our Instant Latte product line keeps increasing in popularity, and introducing more flavors like this makes it even easier for people to mix up their daily routine with yet another fast, healthy, and tasty option."
Laird Superfood Vanilla Instant Latte comes in an 8oz bag through the company website, with Amazon and other retailers to come.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Laird Superfood
