Lasso, a new food tech company focused on turning simple ingredients into healthy, protein-packed snacks, is releasing its first-ever snack brands, Froobies and CronchClub, at the 2026 Winter FancyFaire, conducted by the Specialty Food Association. Attendees are invited to visit Booth 4414 to sample the products and learn more about Lasso’s innovative approach to food.
Froobies is a nutritious fruit snack with added protein as well as fiber, and no added sugar or artificial colors. It's perfect for both kids and adults, offering a healthy twist on a classic snack. Froobies will be available in Strawberry and Citrus flavors.
CronchClub is a baked crisp packed with protein, offering 21-23g of protein and 7-8g of fiber per serving. It comes in four bold flavors: Original, Herby Ranch, Garden Salsa, and Zesty BBQ. Unlike typical protein crisps, CronchClub crisps are made with protein and fiber directly woven into the crisps for a cleaner, more satisfying snack.
Both products are made using Lasso's SpinTech process, which gently combines simple ingredients into healthy snacks without using junky additives, artificial ingredients, or extra sugar. Froobies and CronchClub reflect Lasso's commitment to clean, nutritious ingredients with great taste and texture.
Executive Statement
According to Lasso CEO Mike Messersmith, there’s nothing else on the market made quite like this. Their proprietary technology enables a fundamentally different approach to creating snack foods that deliver on taste, texture, and nutrition in the way consumers demand today and they are thrilled to debut Froobies and CronchClub at Winter FancyFaire.
