Lotte On, the online platform run by Lotte Shopping, unveiled its new beauty brand TwinWhale at the ongoing “Viewcera” beauty promotion event this month.
The brand was co-developed in partnership with other firms and is focused on skin-radiance products designed for consumers in their 20s and 30s. TwinWhale focuses on offering products that cater to the skincare needs of younger adults, emphasizing glowing, healthy skin.
The product line includes the Glow Collagen Serum, which has an exquisite dual formula. It combines a moisture-rich glow layer that helps hydrate and brighten the skin, along with an oil capsule layer that provides nourishment and locks in moisture for long-lasting hydration.
Another standout product is the Glow Peptide Lip Jam, which is made with plant-based oils to deeply moisturize as well as enhance the lips, giving them a soft and smooth finish. These products are designed to provide radiant, healthy skin and lips with natural, effective ingredients.
To celebrate the launch of its new beauty brand, Lotte On is offering discounts of up to 67 percent on selected products, available through November 19.
Shinsegae International, which has been focusing on beauty as a major growth area, has been ramping up its efforts in the sector this year. The company acquired the popular K-beauty brand Amuse last year, known for its lip tint worn by singer Jang Won-young. In September, Shinsegae reconsidered its cosmetics division, creating two dedicated units to further strengthen its beauty portfolio.