Barebells has introduced a new flavor to its range of milkshakes with the release of a cookies and cream offering.
The beverage is 24g of protein has no added sugar, and follows the brand's best-selling cookies and cream protein bar first launched in 2016. The new addition is available alongside current milkshake flavors of chocolate, vanilla, and strawberry.
As per the coherent market insights, the functional beverage industry is projected to expand at 8.6% CAGR in 2025-2032. The current market is USD 225.9 Bn in 2025 and is going to be approximately USD 402.46 Bn in 2032. The market size is fueled by increasing consumer demand for health-promoting products.
Barebells' marketing activation manager Joe Enright stated: "This is a dream come true. This milkshake hits the spot when it comes to both new and nostalgic cravings."
"Since we first came out with our cookies and cream protein bar, we've been wanting to do this milkshake: as a nostalgia trip back when we used to enjoy fresh-baked cookies with a glass of milk when we were kids. Now finally," Enright said.
The outcome is a well-known and indulgent taste, ideal as a snack-to-go, or as a treat at any time of day. This is an occasion shake."
The cookies and cream milkshake can be bought online through the website of the brand and will be hitting shops around the UK over the next few weeks.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Barebells