Pepsi Global has started Pepsi Football Nation, a platform to start football culture into everyday life from Rio de Janeiro to London.
For over 50 years, Pepsi has been part of football’s biggest moments, from major tournaments like the UEFA Champions League to local community competitions. The brand has always been part of what matters to fans.
Football brings people together all over the world. It is not just about the 90 minutes on the field. Football is in the traditions before a match, the conversations after the game, and the daily rituals fans enjoy. Pepsi Football Nation collects all these experiences in one place. Its goal is to celebrate how football feels around the world.
The platform honors all parts of being a fan: chants passed down through generations, pre-match routines, debates with friends, rivalries, and shared moments that bring fans together.
It also highlights the players who shape modern football. Pepsi features a global team of players who show talent, confidence, along with cultural influence on and off the pitch.
Pepsi Football Nation connects fans everywhere. It celebrates the excitement before a match, the emotions during the game, the stories that fans remember, and the conversations that continue long after the final whistle. It combines global scale with local passion to celebrate football culture wherever it is played.
According to Coherent Market Insights, the Sports Tourism Market is expected to grow at a CAGR of 13% from 2025 to 2032. Currently, the market is at USD 869.47 Bn in 2025 and is expected to be around USD 2,046.78 Bn by 2032. The sports tourism market has seen consistent growth over the past few years. Factors, such as increasing sports events, growing popularity of adventurous sports, increasing marketing and promotion of sports, and newer destinations, are fueling the growth of the sports tourism industry.
Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, says: "For more than five decades, Pepsi has been at the heart of global football culture, bringing the game beyond the pitch and into the worlds of music, entertainment and fandom. As football continues to grow and attract more diverse audiences, our opportunity is not only to show up in the sport, but to elevate the emotional energy that makes it unforgettable. Pepsi Football Nation is our next step: a platform that celebrates the passion, personality and shared experiences that unite fans everywhere. It reflects our commitment to driving cultural impact and creating deeper connections with consumers around the world.
Source:
News Room: Pepsi Global
Company: Pepsi Global
