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PRT has Launched 12 New Products for the North American Market

26 Nov, 2025 - by CMI | Category : Automotive and Transportation

PRT has Launched 12 New Products for the North American Market

PRT is expanding its range of strut assemblies and shock absorbers for the North American aftermarket. As part of the ADD Group, one of the largest manufacturers of these parts in the world, PRT has introduced new products designed for light vehicles.

These new products include popular models like the Toyota Corolla Cross, Hyundai Tucson, Lexus LS300, Buick LaCrosse, and Kia Sportage, as well as new applications such as the 2024 Ford Edge.

PRT's products are made with the highest standards of OE (Original Equipment) quality, meeting the strict requirements set by major automakers.

In addition to expanding its product offerings, PRT is targeting on strengthening its presence in the North American market by improving its distribution network and providing faster delivery times. This move aims to meet the escalating demand for high-quality aftermarket parts, particularly in the growing light vehicle segment.

With a focus on reliability, performance, as well as innovation, PRT is poised to continue supporting both automotive repair shops and end consumers with products that enhance vehicle safety and driving comfort.

Executive Statement

According to Bruno Bello, director of global marketing at PRT, as a global OE manufacturer, PRT remains committed to continuous investment in product development and advanced engineering, ensuring that both OE and aftermarket partners benefit from their cutting-edge technology and highly automated factories. Their newest releases reinforce this commitment and are now available in the U.S., with full inventory ready for immediate shipment.

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Shivani Latey

Shivani Latey

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