Kellanova's Rice Krispies Treats snack bar brand has launched a new line in the US, Rice Krispies Treats Bliss, with its signature bars plus added toppings.
Inspired by home cooks who take their Rice Krispies Treats to the next level with high-end mix-ins, the Bliss line brings this trend directly to supermarket shelves in an easy, ready-to-eat format.
Offered in two flavors, Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel, Rice Krispies Treats Bliss combine the 'ideal balance' of crunchy rice and gooey marshmallow,' Kellanova stated, topped with semi-sweet chocolate chunks or caramel-flavored chips, and candied sea salt pretzels.
"The new Rice Krispies Treats Bliss flavors reinvent our bars as a canvas for gourmet topping combinations," said Danielle Rappoport, brand director for Rice Krispies Treats.
"Increasingly, we're noticing that fans are taking their Rice Krispies Treats bars at home to new heights with outrageous mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we're bringing those candy-inspired innovations directly to shelves, making it simpler than ever to indulge in an elevated treat whenever the moment is right."
As per coherent market insights, the snacks products industry is expected to grow at a significant CAGR during the forecast period of 2025-2032. The industry will be is predicted to improve during the evaluation period. The industry size is being driven by the rising demand for packaged and ready to eat food items.
According to CMI senior management consultant Yash Doshi, the likelihood of food items and flavor innovation are the drivers of the demand for snack products segment across the world.
Rice Krispies Treats Bliss bars will roll out nationally in snack aisles starting this April.
Source:
Ecommerce PLatform: (FOODBEV MEDIA Ltd.)
Company: Rice Krispies Treats