Riviana Foods, a top rice company in the U.S., has launched restaurant-style Sticky Rice as part of its Success Boil-in-Bag products. It is now available in the Eastern United States.
As more people want easy-to-make meals from different countries, the Success brand is helping with Success Boil-in-Bag Sticky Rice. This rice cooks in just 12 minutes after the water boils and always turns out right, owing to the no-measure, no-mess boil-in-bag.
The sticky rice can be used for poke bowls, sushi, stir fry, desserts, and more. It is suitable for all diets, including vegan and vegetarian.
According to Coherent Market Insights, the Whole Grain Foods Market is projected to grow at a CAGR of 6.9% during 2026 to 2033. Currently, the market is at USD 38.12 Billion in 2026 and is expected to be around USD 60.81 Billion by 2033. The trend towards healthier lifestyles and the growing demand for nutritious food options are driving the expansion of the whole grain foods market. Consumers are increasingly seeking out whole grain alternatives to refined grain products like corn grit. This has led to a surge in the development and marketing of innovative whole grain food items across various categories, including bakery products, cereal-based snacks, snacks, and pasta.
Starting in April, Success Boil-in-Bag Sticky Rice will be sold at some stores in the Eastern U.S. and later in more stores across the country. Each 14 oz. box has four bags, with two servings in each bag. The rice is Non-GMO, Kosher, Gluten-Free, and has no preservatives or additives.
"From viral recipes to celebrity-chef inspired menus, sticky rice is having a moment," says Erica Larson, Director of Marketing at Riviana Foods. "Success Rice is making it easier than ever to make perfect sticky rice at home with its low-effort boil-in-bag. Home cooks now have a simple and foolproof way to recreate their favorite restaurant-quality dishes."
Source:
News Release: LG Innotek
Company: LG Innotek