The new toy building will offer all global toy companies and mid-sized manufacturers, as well as emerging startups, to preview toy prototypes including both cutting-edge innovations in traditional toys, scout new toy trends, and hold private meetings, representing a significant milestone for the toy industry and El Segundo's local economy and commercial real estate sector.
This initiative of a grand opening and ribbon-cutting ceremony at The Toy Building brought together toy industry leaders and notable dignitaries.
The ceremonial guests included Mayor of El Segundo Chris Pimentel, who presented an official certificate and delivered remarks; Melissa Ramoso, representative for California Assemblymember Al Muratsuchi, who also presented a certificate; Deputy El Segundo City Manager Barbara Voss; Samantha Gallegos, District Representative from Senator Ben Allen's office, as well as other members of the El Segundo City Council and Chamber of Commerce.
The existence of these guests confirmed the Toy Building's importance not only to the toy industry but also to the broader El Segundo community and regional economy.
Executive Statement
According to Ahearn, president & CEO of The Toy Association, the strategic opening of The Toy Building further establishes Southern California as a key hub for international trade, innovation, and business in the toy and play sector, a USD 100+ billion global industry that supports tens of thousands of U.S. jobs across design, manufacturing, distribution, and retail. The Toy Building provides toy manufacturers from around the globe the opportunity to establish a West Coast presence, helping businesses to work together and thrive, making El Segundo's Toy District an economically important and growing part of the LA business landscape.