Traditional Toys and Games Market, by Product Type (Educational Toys, Card Games, Stuffed Toys, Outdoor and Sports Toys, and Others), by Distribution Channel (Supermarkets, Hypermarkets, Online, and Others), by Age Demographic (0 to 18 months, 19 to 36 months, 3 to 4 years, and Others), and by Geography - Global Trends, and Forecast till 2025

  • Published On : Jan 2018 |
  • Pages : 345 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Traditional Toys and Games Market – Insights

The global traditional toys and games market was valued at US$ 91.54 billion in 2016 and is expected to exhibit a CAGR of 4.84%, in terms of revenue to reach US$ 138.61 billion by 2025. The market includes traditional toys and games products such as outdoor and sports toys, puzzles, educational toys, construction sets and model vehicles among others.

The market has observed a significant boost in sales in the emerging regions of the world. This can be attributed to increasing purchasing power and per capita spend on toys by consumers in China, India, ASEAN, and Brazil. Despite a high per capita spending on toys and games by consumers in North America and Europe, the regions are witnessing slow growth due to growing inclination towards digital gaming. The traditional toys and games market in North America was valued at US$ 28.73 billion in 2016 and is projected to exhibit a CAGR of 4.87% over the forecast period (2017-2025).

Thin profit margins in the market, are preventing major players to make large investments in the market. Companies are focused on growing their core competency in their core markets. For example, the LEGO Group is focused on increasing its market share in the construction sets instead of expanding its product portfolio. This has allowed domestic players in emerging economies such as China, India, and ASEAN to capture market share. For instance, in India, Mattel relies on imports from Malaysia and Indonesia to cater to the market in India. The lack of local manufacturing base coupled with brand value has rendered the company’s toys unaffordable to a many consumers in the country. This has supplemented the rise of domestic players such as Funskool which is also a licensed manufacturer for LEGO, Hasbro, Takara Tomy, and LeapFrog.

Online sales of toys has increased rapidly over the recent past, in turn, resulting in manufacturers of toys and games to seek partnerships with online stores. For instance, Mattel and Alibaba Group Holdings Ltd have entered into a partnership, which allows Alibaba to sell the former company’s products online.

Among product types, the outdoor and sports toys segment is projected to be the largest segment over the forecast period. The segment was valued at US$ 13.85 billion in 2016 and is expected to exhibit a CAGR of 5.98% over the forecast period, to reach US$ 23.18 billion by 2025.

Cross-over products, combining traditional toys and games and digital media is increasingly being observed. The popularity of technology toys across the traditional toys and games industry is increasing. In 2014, Takara Tomy and Huawei Technology entered into an agreement for the development of toys in China. Takara Tomy has similar partnerships with Docomo and PlayFusion Limited.

Brand and product counterfeiting poses as a major concern for industry players. Lack of trademark protection in emerging economies of Asia Pacific and Latin America has led to counterfeiting. Counterfeited products are usually not manufactured with appropriate safety standards, thus posing a risk to consumers. Toxic coatings and glues used in counterfeited toys pose a risk to consumers as the chemicals leach out over time. This may result in ingestion or inhalation of the chemicals. Trademark infringement is commonly observed in emerging economies such as India, China, and Turkey.

Global Traditional Toys and Games Market Share, by Product Type, 2016

traditional toys and games market

Source: Coherent Market Insights (2018)

North America and Europe accounted for major shares in the global traditional toys and games market, in terms of revenue, in 2016. In Asia Pacific, the low purchasing power among the populace in rural areas of emerging economies, is expected to hinder growth of the traditional toys and games market.

Major Players in the Global Traditional Toys and Games Market

Major players operating in the global traditional toys and games market include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc., Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp., and Bandai Namco Holdings Inc.

The growth of the traditional toys and games market has been boosted by the high birth rate in the emerging economies of the world. The market is a highly consolidated and is dominated by a few major players such as Namco Bandai, Mattel, Hasbro, Lego, and Jakks Pacific. China accounted for over 86% of the world’s toys export in 2016. The major destinations for Chinese manufactured toys and games were U.S. and EU-27. The market is highly price sensitive and is threatened by substitutes such as video games. This has resulted in increased focus of market players on emerging economies of Asia Pacific and Latin America rather than the mature markets of Europe and North America.

Market Dynamics

Emerging economies of Latin America and Asia Pacific are expected to drive growth of the market, due to increasing spending power of the populace in countries such as Brazil, Argentina, China, India, and Indonesia is fueling growth of the market. Europe and North America are expected to witness slow growth over the forecast period due to falling birth rates and aging populace. Major factors restraining growth of the market include the growing predilection towards smartphones and computer games over traditional toys and games. This trend is particularly evident in the urban areas of both North America and Europe. Outdoor and sports toys product type segment is expected to the largest and fastest growing segment. Among distribution channels, online segment is expected to be the fastest growing. This has enabled small and medium sized manufacturers of toys and games to expand their customer base.

Key features of the study:

  • This report provides in-depth analysis of the traditional toys and games market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2016 – 2024), considering 2015 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global traditional toys and games market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc., Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp., and Bandai Namco Holdings Inc.
  • Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launches, technology up-grades, market expansion, and marketing tactics
  • The global traditional toys and games market report caters to various stakeholders in this industry, including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the traditional toys and games market

Detailed Segmentation:

  • Global Traditional Toys and Games Market, By Product Type:
    • Educational Toys
    • Card Games
    • Stuffed Toys
    • Interactive Toys
    • Outdoor and Sports Toys
    • Model Vehicles
    • Construction Sets
    • Puzzles
    • Remote Control Toys
    • Dolls and Action Figures
    • Board Games
    • Others
  • Global Traditional Toys and Games Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Online
    • Company Outlets
    • Toy Stores
    • Others
  • Global Traditional Toys and Games Market, By Age Demographic:
    • 0 to 18 months
    • 19 to 36 months
    • 3 to 4 years
    • 4 to 8 years
    • 8 to 10 years
    • 10 to 14 years
  • Global Traditional Toys and Games Market, By Geography:
    • North America
      • U.S.
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Canada
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Europe
      • U.K.
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Germany
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Italy
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • France
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Russia
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Rest of Europe
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Asia Pacific
      • China
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • India
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Japan
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • ASEAN
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Australia
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • South Korea
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Rest of Asia Pacific
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Latin America
      • Brazil
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Argentina
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Rest of Latin America
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Middle East
      • GCC
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Israel
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Africa
      • North Africa
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Central Africa
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • South Africa
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
  • Company Profiles
    • Dream International Limited*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Hasbro Inc.
    • Mattel Inc.
    • Funskool Ltd.
    • Lego A/S
    • Jakks Pacific Inc.
    • Tomy Co. Ltd.
    • LeapFrog Enterprises Inc.
    • Spin Master Corp.
    • Bandai Namco Holdings Inc.

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Age Demographic
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Traditional Toys and Games Market, By Product Type, 2016 – 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2016 - 2025
      • Segment Trends
    • Educational Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Card Games
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Stuffed Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Interactive Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Outdoor and Sports Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Model Vehicles
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Construction Sets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Puzzles
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Remote Control Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Dolls and Action Figures
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Board Games
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
  5. Global Traditional Toys and Games Market, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2016 - 2025
      • Segment Trends
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Online
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Company Outlets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Toy Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
  6. Global Traditional Toys and Games Market, By Age Demographic, 2016 – 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2016 - 2025
      • Segment Trends
    • 0 to 18 months
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • 19 to 36 months
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • 3 to 4 years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • 4 to 8 years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • 8 to 10 years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • 10 to 14 years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
  7. Global Traditional Toys and Games Market, By Region, 2016 - 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, For Regions, 2016 - 2025
    • North America
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2016 - 2025
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2016 - 2025
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2016 - 2025
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
    • Latin America
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2016 - 2025
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
    • Africa
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2016 - 2025
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
    • Middle East
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2016 - 2025
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 - 2025, (US$ Billion)
          • Market Size and Forecast, By Age Demographic, 2016 - 2025, (US$ Billion)
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Dream International Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Hasbro Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Mattel Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Funskool Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Lego A/S
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jakks Pacific Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Tomy Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • LeapFrog Enterprises Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Spin Master Corp.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Bandai Namco Holdings Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

* Browse 200 market data tables* and 120 figures* on "Global Traditional Toys and Games Market” - Global forecast to 2025.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

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    We strive to provide most accurate and reliable research findings in our research reports.