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  • Published In : Nov 2022
  • Code : CMI1243
  • Pages : 170
  • Formats :
      Excel and PDF
  • Industry : Consumer Goods
Ingographics Image

Toys and games are the tools of play, which hold an important part in social life. These are mainly intended for children's use, though they have also been marketed to adults. The core strategy used by toy manufacturers to attract children is to commercialize favorite movies and cartoon characters such as Spiderman, Ironman, Superman, and Doraemon. 

Market Dynamics

The rising popularity of online retailing is allowing hassle-free purchase and browsing of products from an extensive range of traditional games and toys. In addition to that, online retailing aids in making entire shopping experience a lot easier and more convenient. These features of online shopping are likely to open up a new channel of sales for the seller of traditional toys and games. This factor is expected to drive growth of the global traditional toys and games market over the forecast period.

Increasing disposable income of the people is also an another important growth factor for the global traditional toys and games market over the forecast period. The affordability of the people rises with the rise in disposable income, which is expected to increase the sales of traditional toys and games. Online advertising is expected to help manufacturers promote their toys to a large base of consumers, they could also target specific age groups as well. Online promotions are likely to work in favor of the market over the forecast period. Furthermore, growing interest of children and their parents in art-based gadgets, science & technology, and math is positively impacting the sales of educational toys and games. Thus, these factors are expected to propel growth of the global traditional toys and games market in the upcoming years.

Key features of the study:

  • This report provides in-depth analysis of global traditional toys and games market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year.
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global traditional toys and games market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc., Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp., and Bandai Namco Holdings Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future products launches, technology up gradation, market expansion, and marketing tactics
  • The global traditional toys and games market report caters to various stakeholders in this industry including investors, suppliers, traditional toys and games manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional toys and games market

Detailed Segmentation:

  • Global Traditional Toys and Games Market, By Product Type:
    • Educational Toys
    • Card Games
    • Stuffed Toys
    • Interactive Toys
    • Outdoor and Sports Toys
    • Model Vehicles
    • Construction Sets
    • Puzzles
    • Remote Control Toys
    • Dolls and Action Figures
    • Board Games
    • Others
  • Global Traditional Toys and Games Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Online
    • Company Outlets
    • Toy Stores
    • Others
  • Global Traditional Toys and Games Market, By Age Demographic:
    • 0 to 18 months
    • 19 to 36 months
    • 3 to 4 years
    • 4 to 8 years
    • 8 to 10 years
    • 10 to 14 years
  •  Global Traditional Toys and Games Market, By Region:
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • Italy
      • France
      • Spain
      • Russia
      • Rest of Europe
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Asia Pacific
      • China
      • India
      • Japan
      • ASEAN
      • South Korea
      • Australia
      • Rest of Asia Pacific
    • Middle East & Africa
      • Middle East
      •  Africa
  • Company Profile
    • Dream International Limited*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Hasbro Inc.
    • Mattel Inc.
    • Funskool Ltd.
    • Lego A/S
    • Jakks Pacific Inc.
    • Tomy Co. Ltd.
    • LeapFrog Enterprises Inc.
    • Spin Master Corp.
    • Bandai Namco Holdings Inc.

“*” marked represents similar segmentation in other categories in the respective section

Detailed Segmentation:

  • Global Traditional Toys and Games Market, By Product Type:
    • Educational Toys
    • Card Games
    • Stuffed Toys
    • Interactive Toys
    • Outdoor and Sports Toys
    • Model Vehicles
    • Construction Sets
    • Puzzles
    • Remote Control Toys
    • Dolls and Action Figures
    • Board Games
    • Others
  • Global Traditional Toys and Games Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Online
    • Company Outlets
    • Toy Stores
    • Others
  • Global Traditional Toys and Games Market, By Age Demographic:
    • 0 to 18 months
    • 19 to 36 months
    • 3 to 4 years
    • 4 to 8 years
    • 8 to 10 years
    • 10 to 14 years
  •  Global Traditional Toys and Games Market, By Region:
    • North America
      • U.S.
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Canada
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Europe
      • U.K.
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Germany
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Italy
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • France
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Spain
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Russia
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Rest of Europe
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Latin America
      • Brazil
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Argentina
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Mexico
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Rest of Latin America
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Asia Pacific
      • China
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • India
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Japan
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • ASEAN
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • South Korea
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Australia
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
      • Rest of Asia Pacific
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years
    • Middle East & Africa
      • Middle East
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years 
      •  Africa
        • By Product Type:
          • Educational Toys
          • Card Games
          • Stuffed Toys
          • Interactive Toys
          • Outdoor and Sports Toys
          • Model Vehicles
          • Construction Sets
          • Puzzles
          • Remote Control Toys
          • Dolls and Action Figures
          • Board Games
          • Others
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Online
          • Company Outlets
          • Toy Stores
          • Others
        • By Age Demographic:
          • 0 to 18 months
          • 19 to 36 months
          • 3 to 4 years
          • 4 to 8 years
          • 8 to 10 years
          • 10 to 14 years

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