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  • Published In : Nov 2022
  • Code : CMI1243
  • Pages : 170
  • Formats :
      Excel and PDF
  • Industry : Consumer Goods
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Toys and games are the tools of play, which hold an important part in social life. These are mainly intended for children's use, though they have also been marketed to adults. The core strategy used by toy manufacturers to attract children is to commercialize favorite movies and cartoon characters such as Spiderman, Ironman, Superman, and Doraemon. 

Market Dynamics

The rising popularity of online retailing is allowing hassle-free purchase and browsing of products from an extensive range of traditional games and toys. In addition to that, online retailing aids in making entire shopping experience a lot easier and more convenient. These features of online shopping are likely to open up a new channel of sales for the seller of traditional toys and games. This factor is expected to drive growth of the global traditional toys and games market over the forecast period.

Increasing disposable income of the people is also an another important growth factor for the global traditional toys and games market over the forecast period. The affordability of the people rises with the rise in disposable income, which is expected to increase the sales of traditional toys and games. Online advertising is expected to help manufacturers promote their toys to a large base of consumers, they could also target specific age groups as well. Online promotions are likely to work in favor of the market over the forecast period. Furthermore, growing interest of children and their parents in art-based gadgets, science & technology, and math is positively impacting the sales of educational toys and games. Thus, these factors are expected to propel growth of the global traditional toys and games market in the upcoming years.

Key features of the study:

  • This report provides in-depth analysis of global traditional toys and games market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year.
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global traditional toys and games market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc., Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp., and Bandai Namco Holdings Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future products launches, technology up gradation, market expansion, and marketing tactics
  • The global traditional toys and games market report caters to various stakeholders in this industry including investors, suppliers, traditional toys and games manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional toys and games market

Detailed Segmentation:

  • Global Traditional Toys and Games Market, By Product Type:
    • Educational Toys
    • Card Games
    • Stuffed Toys
    • Interactive Toys
    • Outdoor and Sports Toys
    • Model Vehicles
    • Construction Sets
    • Puzzles
    • Remote Control Toys
    • Dolls and Action Figures
    • Board Games
    • Others
  • Global Traditional Toys and Games Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Online
    • Company Outlets
    • Toy Stores
    • Others
  • Global Traditional Toys and Games Market, By Age Demographic:
    • 0 to 18 months
    • 19 to 36 months
    • 3 to 4 years
    • 4 to 8 years
    • 8 to 10 years
    • 10 to 14 years
  •  Global Traditional Toys and Games Market, By Region:
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • Italy
      • France
      • Spain
      • Russia
      • Rest of Europe
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Asia Pacific
      • China
      • India
      • Japan
      • ASEAN
      • South Korea
      • Australia
      • Rest of Asia Pacific
    • Middle East & Africa
      • Middle East
      •  Africa
  • Company Profile
    • Dream International Limited*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Hasbro Inc.
    • Mattel Inc.
    • Funskool Ltd.
    • Lego A/S
    • Jakks Pacific Inc.
    • Tomy Co. Ltd.
    • LeapFrog Enterprises Inc.
    • Spin Master Corp.
    • Bandai Namco Holdings Inc.

“*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Age Demographic
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • PEST Analysis
      • PORTER’s Five Forces Analysis
      • Market Opportunities
      • Regulatory Scenario
      • Key Developments
      • Industry Trend
  4. Global Traditional Toys and Games Market - Impact of Coronavirus (COVID-19) Pandemic
    • Overview
    • Factors Affecting Global Traditional Toys and Games Market – COVID-19
    • Impact Analysis
  5. Global Traditional Toys and Games Market, By Product Type, 2017-2030 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2022, 2025, and 2030 (%)
      • Y-o-Y Growth Analysis, 2017 - 2030
      • Segment Trends
    • Educational Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Card Games
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Stuffed Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Interactive Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Outdoor and Sports Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Model Vehicles
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Construction Sets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Puzzles
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Remote Control Toys
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Dolls and Action Figures
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Board Games
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
  6. Global Traditional Toys and Games Market, By Distribution Channel, 2017-2030 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2022, 2025, and 2030 (%)
      • Y-o-Y Growth Analysis, 2017 - 2030
      • Segment Trends
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Online
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Company Outlets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Toy Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
  7. Global Traditional Toys and Games Market, By Age Demographic, 2017-2030 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2022, 2025, and 2030 (%)
      • Y-o-Y Growth Analysis, 2017 - 2030
      • Segment Trends
    • 0 to 18 Months
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • 18 to 36 Months
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • 3 to 4 Years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • 4 to 8 Years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • 8 to 10 Years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
    • 10 to 14 Years
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2030, (US$ Billion)
  8. Global Traditional Toys and Games Market, By Region, 2017-2030 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2022, 2025, and 2030 (%)
      • Y-o-Y Growth Analysis, For Region, 2017 - 2030
    • North America
      • Market Share Analysis, By Country, 2022, 2025 and 2030 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 – 2030
      • Market Size and Forecast, By Product Type, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Age Demographic, 2017- 2030 (US$ Billion)
      • Countries
        • U.S.
        • Canada
    • Latin America
      • Market Share Analysis, By Country, 2022, 2025 and 2030 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 – 2030
      • Market Size and Forecast, By Product Type, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Age Demographic, 2017- 2030 (US$ Billion)
      • Countries
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Europe
      • Market Share Analysis, By Country, 2022, 2025 and 2030 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 – 2030
      • Market Size and Forecast, By Product Type, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Age Demographic, 2017- 2030 (US$ Billion)
      • Countries
        • France
        • Germany
        • Italy
        • Spain
        • U.K.
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Market Share Analysis, By Country, 2022, 2025 and 2030 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 – 2030
      • Market Size and Forecast, By Product Type, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Age Demographic, 2017- 2030 (US$ Billion)
      • Countries
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Middle East & Africa
      • Market Share Analysis, By Country, 2022, 2025 and 2030 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 – 2030
      • Market Size and Forecast, By Product Type, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2017- 2030 (US$ Billion)
      • Market Size and Forecast, By Age Demographic, 2017- 2030 (US$ Billion)
      • Countries
        • Middle East
        • Africa
  9. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Dream International Limited
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Hasbro Inc.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Mattel Inc.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Funskool Ltd.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Lego A/S
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Jakks Pacific Inc.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • LeapFrog Enterprises Inc.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Tomy Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Spin Master Corp.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
      • Bandai Namco Holdings Inc.
        • Company Overview
        • Product Portfolio
        • Recent Developments/Updates
  10. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

* Browse 50 market data tables* and 40 figures* on “Global Traditional Toys and Games Market” - forecast to 2030.

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