Mars has announced a new launch in its Twix brand: Twix Snickerdoodle, which will roll out across the US in July 2025.
The new candy pairs Twix's traditional cookie, caramel, and milk chocolate layers with a snickerdoodle-flavored caramel with a cinnamon-sugar swirl. It comes after other cookie-inspired flavors such as Twix Cookie Dough and Twix Cookies & Crème.
According to coherent market insights, the snack food product industry is anticipated to grow at a significant CAGR during the forecast period of 2025-2032. The size of the industry is anticipated to increase during the study period. Market size is driven by mounting demand for packaged and ready-to-eat food items.
Martin Terwilliger, Mars Wrigley North America's marketing VP, stated: "Because Twix is the two-iconic brand, we're continually seeking out opportunities to double down on flavor. Twix Snickerdoodle provides fans with a spin on the layers they already know and love. It's the ideal combination of familiar and cool flavors, and we're confident it's going to be a fan favorite."
Twix Snickerdoodle will be offered in single (1.4oz) and sharing (2.8oz) sizes.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Twix
