Bubble Tea is also popular by the names boba milk tea, tapioca tea, pearl milk tea, boba tea, bubble drink, tapioca pearl drink, momi tea, QQ, and milk tea. Bubble tea was invented as tea-based drink in Taichung, Taiwan’s tea shops in 1980s. Bubble tea drinks contain a tea based mixed with milk and fruit flavor. The taste of bubble tea comes from the small chewy tapioca balls known as boba, pearls, the chewy balls, or zhen zhu.
The tea is made from various flavors and in variety of ways, which has evolved over the decades. There are many different recipes of each tea shop that makes them stand out from the rest. The ingredients of bubble tea includes fresh fruits, syrup, milk, cream, shaved ice, black tea, soy milk, and green jasmine tea. Increasing disposable income and changing taste presences of consumers is predicted to boost the demand for bubble tea over the approaching years.
Market Dynamics
Based on flavor, bubble tea market is segregated into flavored and original flavors. Wherein, flavored segment accounted for the largest revenue share and contributed for approximately 60.0% of the total revenue generated for bubble tea market in 2018 across the globe. Increasing demand for non-alcoholic beverages across the globe is driving growth of the flavor type segment in the bubble tea market. According to data published in Agricultural and Resource Economics Review, the sales of non-alcoholic beverages such as tea, milk, coffee, energy drinks, bottled water, juice, and soft drinks in the U.S. was valued at US$ 131 billion in 2013, which increased by US$ 164 billion in 2018.
Among region, North America held for the dominant position in the global bubble tea market in 2018, in terms of revenue. The regional growth is driven by the growing consumption of various tea in North America. According to The Tea Association of the U.S., over 159 million Americans consume tea on a given day. In 2018, the people of America consumed over more than 3.8 billion gallons or 84 billion of servings of tea during the year.
Key features of the study:
- This report provides in-depth analysis of global Bubble Tea market and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by key players
- It profiles key players in the global Bubble Tea market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include, Teapioca Lounge, OCOCO International Co., Ltd., Kung Fu Tea, Lollicup Coffee & Tea, Vivi Bubble Tea, Chatime, Boba Guys, Chill Bubble Tea, Boba Tea Company, and Real Fruit Bubble Tea
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
- The global Bubble Tea market report caters to various stakeholders in this industry including investors, suppliers, Bubble Tea manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bubble Tea market
Detailed Segmentation:
- Global Bubble Tea Market, By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- Global Bubble Tea Market, By Flavor Type:
- Global Bubble Tea Market, By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- Global Bubble Tea Market, By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Global Bubble Tea Market, By Region:
- North America
- U.S.
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Canada
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- South America
- Brazil
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Argentina
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Mexico
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Rest of South America
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Europe
- U.K.
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Germany
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- France
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Italy
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Spain
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Russia
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Rest of Europe
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Asia Pacific
- China
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- India
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Japan
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- South Korea
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- ASEAN
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Rest of Asia Pacific
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Middle East & Africa
- Middle East
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Africa
- By Tea Type:
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Others
- By Flavor Type:
- By Boba Type:
- Black Boba
- Clear Boba
- Flavored Tapioca Boba
- Others
- By End User:
- Kids (Less Than Age 10)
- Teenagers (Age 10 –Age 17)
- Adults (More than Age 17)
- Company Profiles
- Teapioca Lounge*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- OCOCO International Co., Ltd.
- Kung Fu Tea
- Lollicup Coffee & Tea
- Vivi Bubble Tea
- Chatime, Boba Guys
- Chill Bubble Tea
- Boba Tea Company
- Real Fruit Bubble Tea
“*” marked represents similar segmentation in other categories in the respective section.
