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  • Published In : Dec 2023
  • Code : CMI6306
  • Pages : 140
  • Formats :
      Excel and PDF
  • Industry : Consumer Goods
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Facial tissue, also known as facial paper or tissue paper, is a widely used personal care product that is designed for facial cleansing and hygiene purposes. It is commonly used for wiping the face, removing makeup, or blowing the nose. Facial tissue is made from soft, absorbent materials that are easy on the skin, providing a gentle and convenient solution for everyday personal care needs.

The global facial tissue market has been experiencing steady growth over the years, driven by factors such as increasing consumer awareness about personal hygiene, changing lifestyle patterns, and rising disposable incomes. With the growing emphasis on healthcare and cleanliness, the demand for facial tissue products has witnessed a significant surge, not only in developed regions but also in emerging economies.

Market Dynamics:

The rise in urbanization and the growing middle-class population have resulted in changing consumer preferences and an increased demand for hygiene products. Additionally, the ongoing COVID-19 pandemic has further escalated the demand for facial tissues as people become more conscious of maintaining cleanliness and preventing the spread of germs.

However, the market is not without its challenges. The fluctuating prices of raw materials used in the manufacturing of facial tissues, such as pulp and paper, can impact the overall profitability of the market. Moreover, the presence of alternative products, such as handkerchiefs or reusable wipes, poses a potential threat to the growth of the facial tissue market.

Despite these challenges, the market presents several opportunities for growth. The introduction of innovative and eco-friendly facial tissue products, such as those made from recycled materials or infused with natural ingredients, has the potential to attract environmentally conscious consumers. Furthermore, the market expansion in developing regions, fueled by increasing urbanization and rising disposable incomes, opens up new avenues for the facial tissue industry to tap into.

Key Features of the Study:

  • This report provides in-depth analysis of the global facial tissue market, including market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), with 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • Key companies covered as a part of this study include Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, and Unicharm.
  • Insights from this report would allow marketers and management authorities to make informed decisions regarding product launches, type upgrades, market expansion, and marketing tactics
  • The global facial tissue market report caters to various stakeholders in the industry, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global facial tissue market

Facial Tissue Market Segmentation:

  • By Product Type
    • Box Facial Tissue
    • Pocket Facial Tissue
    • Cube Facial Tissue
    • Others (e.g. bundle pack, jumbo roll)
  • By Technology
    • Airlaid Facial Tissue
    • Conventional Dry Creped Facial Tissue
    • Wet Creped Facial Tissue
    • Others (e.g. structured, uncreped)
  • By Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online Channels
    • Others (e.g. pharmacies, department stores)
  • By Application
    • Personal Use
    • Commercial Use
  • By Thickness
    • 1 Ply
    • 2 Ply
    • 3 Ply
    • Others
  • By Geography
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Top companies in Facial Tissue Market:
    • Kimberly-Clark
    • Procter & Gamble
    • Hengan
    • Vinda
    • C&S
    • WEPA
    • Asia Pulp & Paper
    • Metsa Tissue
    • CMPC Tissue
    • KP Tissue
    • Cascades
    • SCA
    • Sofidel
    • Clearwater Paper
    • Georgia Pacific
    • First Quality
    • Empresas CMPC
    • APP (Sinar Mas Group)
    • Kruger Products
    • Unicharm

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Facial Tissue Market, By Product Type
      • Facial Tissue Market, By Technology
      • Facial Tissue Market, By Distribution Channel
      • Facial Tissue Market, By Application
      • Facial Tissue Market, By Thickness
      • Facial Tissue Market, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • The increasing focus on personal hygiene and convenience among consumers
      • Restraints
        • Fluctuating prices of raw materials used in the manufacturing of facial tissues
      • Opportunities
        • The introduction of innovative and eco-friendly facial tissue products
    • Impact Analysis
    • Key Highlights
    • Regulatory Scenario
    • Product launch/Approvals
    • PEST Analysis
    • PORTER’s Analysis
    • Merger and Acquisition Scenario
  4. Facial Tissue Market – Impact of Coronavirus (COVID-19) Pandemic
    • COVID-19 Epidemiology
    • Supply Side and Demand Side Analysis
    • Economic Impact
  5. Facial Tissue Market , By Product Type, 2018-2030, (US$ Bn)
    • Introduction
      • Market Share Analysis, 2023 and 2030 (%)
      • Y-o-Y Growth Analysis, 2018 – 2030
      • Segment Trends
    • Box Facial Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
    • Pocket Facial Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
    • Cube Facial Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
    • Others (e.g. bundle pack, jumbo roll)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
  6. Facial Tissue Market , By Technology, 2018-2030, (US$ Bn)
    • Introduction
      • Market Share Analysis, 2023and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Segment Trends
    • Airlaid Facial Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Conventional Dry Creped Facial Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Wet Creped Facial Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Others (e.g. structured, uncreped)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
  7. Facial Tissue Market, By Distribution Channel, 2018-2030, (US$ Bn)
    • Introduction
      • Market Share Analysis, 2023and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Segment Trends
    • Supermarkets & Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Convenience Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Online Channels
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Others (e.g. pharmacies, department stores)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
  8. Facial Tissue Market , By Application, 2018-2030, (US$ Bn)
    • Introduction
      • Market Share Analysis, 2023and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Segment Trends
    • Personal Use
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Commercial Use
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
  9. Facial Tissue Market , By Thickness, 2018-2030, (US$ Bn)
    • Introduction
      • Market Share Analysis, 2023and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Segment Trends
    • 1 Ply
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • 2 Ply
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • 3 Ply
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
  10. Facial Tissue Market , By Region, 2018-2030, (US$ Bn)
    • Introduction
      • Market Share Analysis, By Country, 2023and 2030 (%)
      • Y-o-Y Growth Analysis, For Country 2018–2028
      • Country Trends
    • North America
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
        • U.S.
        • Canada
    • Europe
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
        • Germany
        • U.K.
        • Spain
        • France
        • Italy
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
        • Argentina
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
      • Market Size and Forecast, and Y-o-Y Growth, By Region, 2019-2030,(US$ Bn)
        • GCC Countries
        • Israel
        • South Africa
        • Central Africa
        • North Africa
        • Rest of Middle East
  11. Competitive Landscape
    • Kimberly-Clark
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Procter & Gamble
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Hengan
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Vinda
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • C&S
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • WEPA
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Asia Pulp & Paper
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Metsa Tissue
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • CMPC Tissue
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • KP Tissue
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Cascades
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • SCA
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Sofidel
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Clearwater Paper
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Georgia Pacific
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • First Quality
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Empresas CMPC
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • APP (Sinar Mas Group)
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Kruger Products
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Unicharm
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Analyst Views
  12. Section
    • Research Methodology
    • About us

*Browse 24 market data tables and 28 figures on “Facial Tissue Market” - Global forecast to 2030

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