PASTA AND COUSCOUS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Pasta and Couscous Market, By Form (Dried, Fresh/Chilled, and Others), By Product Type (Pasta (Ravioli, Macaroni, Angel Hair, Others) and Couscous (Traditional, Whole Grain)), By Raw Material (Durum Wheat, Mix (Durum and Wheat), Barley, Rice, Maize, and Others), By Distribution Channel (Offline, Online, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In: 07 Feb, 2025
Code: CMI3578
Pages: 120
Formats: Excel and PDF
Industry: Food and Beverages
- Historical Range: 2020 - 2024
- Forecast Period: 2025 - 2032

Global pasta and couscous market is estimated to be valued at USD 37.14 Bn in 2025, exhibiting a CAGR of 5.1% over the forecast period (2025-2032). Pasta and couscous are staple foods consumed across the globe. Pasta originated in Italy and is typically made from durum wheat or flour and water that is pressed, rolled or extruded in various shapes, while couscous is a small, bead-like pasta originating from North Africa made from finely crushed semolina. Both foods have become increasingly popular worldwide due to their versatility, convenience and nutritional value. Pasta dishes can be prepared in a variety of ways using an array of sauces and herbs to suit different palates. Couscous is a quick cooking grain that is commonly used in tagines and salads or as an accompaniment. Globalization of cuisines and growing demand for healthy packaged meals can drive the pasta and couscous market growth.

Market Dynamics-

Rising health consciousness and preference for nutritious foods have boosted demand for pasta and couscous as these are rich sources of complex carbohydrates, vitamins and minerals. Working professionals also increasingly rely on pasta for its ease of preparation and long shelf life. However, price fluctuations in wheat as a key raw material pose challenges for market growth. The global pasta and couscous market is experiencing significant growth, driven by changing consumer preferences, increased health consciousness, and the rising popularity of convenience foods. With a shift towards plant-based diets, pasta made from whole grains and legumes is gaining attention. This trend is further fueled by the demand for gluten-free options, catering to health-conscious consumers and those with dietary restrictions.

Key features of the study-

- This report provides in-depth analysis of the global pasta and couscous market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global pasta and couscous market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include The Hain Celestial Group, Inc., Valeo Foods Group Limited, Pastificio Antonio Pallante S.R.L., Pasta Foods Ltd., US Durum Products Ltd., Regina Pasta & Food Industries, Nestle S.A., Ebro Foods S.A, Weikfield Foods Pvt. Ltd., and ITC Foods Limited

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- Global pasta and couscous market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global pasta and couscous market

Market Segmentation

Form Insights (Revenue, USD, 2019 - 2032)
- Dried
- Fresh/ Chilled
- Others
Product Type Insights (Revenue, USD, 2019 - 2032)
- Pasta
- Ravioli
- Macaroni
- Angel Hair
- Others
- Couscous
- Traditional
- Whole Grain
Raw Material Insights (Revenue, USD, 2019 - 2032)
- Durum Wheat
- Wheat
- Mix (Durum and Wheat)
- Barley
- Rice
- Maize
- Others
Distribution Channel Insights (Revenue, USD, 2019 - 2032)
- Offline
- Online
- Others
Regional Insights (Revenue, USD, 2019 - 2032)
- North America
  - U.S.
  - Canada
- Latin America
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
- Europe
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
- Middle East
  - GCC Countries
  - Israel
  - Rest of Middle East
- Africa
  - South Africa
  - North Africa
  - Central Africa
Key Players Insights
- The Hain Celestial Group, Inc.
- Valeo Foods Group Limited
- Pastificio Antonio Pallante S.R.L.
- Pasta Foods Ltd.
- US Durum Products Ltd.
- Regina Pasta & Food Industries
- Nestle S.A.
- Ebro Foods S.A
- Weikfield Foods Pvt. Ltd.
- ITC Foods Limited

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snippet, By Form
  - Market Snippet, By Product Type
  - Market Snippet, By Raw Material
  - Market Snippet, By Distribution Channel
  - Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
  - PEST Analysis
  - PORTER’s Five Forces Analysis
  - Market Opportunities
  - Regulatory Scenario
  - Key Developments
  - Industry Trend
Global Pasta and Couscous Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Pasta and Couscous Market – COVID-19
- Impact Analysis
Global Pasta and Couscous Market, By Form, 2020-2032, (USD Bn)
- Introduction
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Dried
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Fresh/Chilled
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Others
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
Global Pasta and Couscous Market, By Product Type, 2020-2032, (USD Bn)
- Introduction
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Pasta
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
    - Ravioli
    - Macaroni
    - Angel Hair
    - Others
- Couscous
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
    - Traditional
    - Whole Grain
- Others
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
Global Pasta and Couscous Market, By Raw Material, 2020-2032, (USD Bn)
- Introduction
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Durum Wheat
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Mix (Durum and Wheat) Barley, Rice, Maize, and Others
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Barley
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Rice
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Maize, and Others
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Others
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
Global Pasta and Couscous Market, By Distribution Channel, 2020-2032, (USD Bn)
- Introduction
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Online
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
- Offline
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 – 2032
  - Segment Trends
Global Pasta and Couscous Market, By Region, 2020-2032, (USD Bn)
- Introduction
  - Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
- North America
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Country, 2021 - 2032
  - Market Size and Forecast, By Form, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Product Type, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Raw Material, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Distribution Channel, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (USD Bn)
    - U.S.
    - Canada
- Latin America
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Country, 2021 - 2032
  - Market Size and Forecast, By Form, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Product Type, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Raw Material, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Distribution Channel, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (USD Bn)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Country, 2021 - 2032
  - Market Size and Forecast, By Form, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Product Type, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Raw Material, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Distribution Channel, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (USD Bn)
    - U.K.
    - Germany
    - Italy
    - France
    - Spain
    - Russia
    - Rest of Europe
- Asia Pacific
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Country, 2021 - 2032
  - Market Size and Forecast, By Form, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Product Type, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Raw Material, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Distribution Channel, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (USD Bn)
    - China
    - India
    - Japan
    - ASEAN
    - Australia
    - South Korea
    - Rest of Asia Pacific
- Middle East
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Country, 2021 - 2032
  - Market Size and Forecast, By Form, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Product Type, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Raw Material, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Distribution Channel, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (USD Bn)
    - GCC Countries
    - Israel
    - Rest of Middle East
- Africa
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Country, 2021 - 2032
  - Market Size and Forecast, By Form, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Product Type, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Raw Material, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Distribution Channel, 2020- 2032, (USD Bn)
  - Market Size and Forecast, By Country/Region, 2020- 2032, (USD Bn)
    - South Africa
    - North Africa
    - Central Africa
Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
  - The Hain Celestial Group, Inc.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Valeo Foods Group Limited
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Pastificio Antonio Pallante S.R.L.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Pasta Foods Ltd.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - US Durum Products Ltd.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Regina Pasta & Food Industries
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Nestle S.A.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Ebro Foods S.A
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Weikfield Foods Pvt. Ltd.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - ITC Foods Limited
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
Analyst Recommendation
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
Section
- References
- Research Methodology
- About Us and Sales Contact

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