Pasta & Couscous Market 2017–2027

Pasta is a convenient and filling meal made from flour and other grain which is then formed into different shapes and cooked by boiling. It is associated with the Italian dishes and contains a high amount of gluten, a type of elastic-plastic. Some of the popular pasta are ravioli, macaroni, angel hair, spaghetti, farfalle, fusilli, and penne. Couscous is prepared from crushed durum wheat (semolina) and is native to North Africa. It is easy to cook and is one of most versatile ingredient which can be used as side-dishes in many classics recipes. Couscous is a healthy ingredient as it has antioxidants property which helps to fight with inflammation inside the body and also control the level of cholesterol.

The global pasta & couscous market is projected to reach around US$ 44.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 3.8% during the forecast period (2019-2027).

Drivers

Increasing income of the middle-class group and changing lifestyle is expected to augment the market growth of pasta & couscous. Due to change in food consumption patterns is raising the demand for convenient food and this is expected to foster the market growth of pasta & couscous. Also easy availability of raw materials such as wheat, barley, rice, maize, etc. that are widely grown in almost all the parts of the world are further projected to foster the market growth of pasta & couscous.

Growing demand for gluten-free pasta with high protein content among consumer is expected to augment the market growth of pasta & couscous. For instance, in July 2016, Waitrose launched two new gluten-free fusilli protein-rich pasta and red chili pasta made entirely from green peas and red lentils. The packaging for these products is partly made from food waste, making it 100% recyclable and there is no need for an inner sleeve to keep the contents separate from the inside of the box/container.

On basis of the region, Europe region dominated the global pasta & couscous market in 2018, accounting for 41.3% share in terms of volume, followed by North America and Latin America respectively.

Figure 1. Global Pasta & Couscous Market, Revenue Share (%), By Region, 2018

Pasta & Couscous  | Coherent Market Insights

Market Restraints

Intense competition from private labels that are similar to staple and ready-to-cook food products is projected to restrict the market growth of pasta & couscous. Private labels are good quality products with enhanced regional taste and flavors, at cheaper prices than that of branded pasta makers is projected to restrict the market growth of pasta & couscous over the forecast period.

Lack of awareness regarding couscous as a nutritional staple in Africa is expected to hinder the market growth of pasta & couscous. 

Moreover, less awareness and fewer product innovations, awareness of couscous products is relatively low and this is acting as a major restraint across the various region especially in North America, Europe, and other major geographies.

Market Opportunities

Increasing launch of healthy and premium product offering due to rising health consciousness among people is estimated to offer potential growth opportunity to the market of pasta & couscous. For instance, in September 2016, Godrej Group's, Nature’s Basket unit announced launch of a new Healthy Alternatives’ brand that includes products such as organic grains and gluten-free pasta's. These will be marketed as its high-end premium food offerings. Hence, rising demand for premium pasta & couscous is expected to propel the market growth.

Key players are focusing on product innovations especially in kids segment in order to increase pasta sales through the introduction of innovative packaging and product designs are projected to offer enormous growth opportunity to the market of pasta & couscous. For instance, in July 2016 for instance, Kraft Heinz launched children’s pasta shapes and sauces. This new range of pasta includes pasta in the shape of children’s favorite characters such as Batman, Superman, Wonder Women, Teenage Mutant Ninja Turtles, and Peppa Pig and friends etc.

Figure 2. Global Pasta & Couscous Market– Opportunity Analysis

Pasta & Couscous  | Coherent Market Insights

Market Trends

The rising focus of manufacturers to expand their product portfolio and geographical expansion by entering into a new market is expected to foster the market growth of pasta & couscous. For instance, in October 2016, in order to expand its business in the market in Brazil, Kellogg Co. purchased Brazil’s Parati Group for around US$ 430 million. This acquisition is Kellogg’s largest in Latin America and will enable it to expand its presence in emerging markets such as Brazil.

Various manufacturers are focusing on expanding its production facility in order to cater to rising demand for pasta and couscous products is expected to augment the market growth. For instance, in February 2016, Valley Fine Foods announced plans to expand production capacity on the East Coast in order to support retail growth and cater to increasing demand for its food products in the domestic market. As a part of the move, the company has built out and add two new production lines for fresh pasta and sauces.

Figure 3. Global Pasta & Couscous Market, Revenue Share (%), By Product Form, in 2018

Pasta & Couscous  | Coherent Market Insights

On the basis of product form, in 2018, the dried pasta & couscous has accounted the largest market share of 55.2% in terms of value, followed by the fresh/chilled and other pasta & couscous respectively.

Figure 4. Global Pasta & Couscous Market – Value Chain Analysis

Pasta & Couscous  | Coherent Market Insights

Competitive Section:

Key players operating in global pasta & couscous market are The Hain Celestial Group, Inc., Valeo Foods Group Limited, Pastificio Antonio Pallante S.R.L., Pasta Foods Ltd., US Durum Products Ltd., Regina Pasta & Food Industries, Nestle S.A., Ebro Foods S.A, Weikfield Foods Pvt. Ltd., and ITC Foods Limited.

Few Recent Developments

The Hain Celestial Group, Inc.

  • In March 2016, the company introduced its first Kosher certified gluten-free pasta made with flax. The product contains no preservatives and is low in fat as well as in sodium content. 
  • In November 2016, the company launched Cultivate Ventures, a strategic platform to invest in lifestyle brands and smaller portfolio brands. Through this platform, the company plans to expand its pasta food business globally.

Pasta is an Italian food which is made from durum wheat, water or eggs and is formed into different noodle shapes and then cooked in boiling water. Couscous is prepared from crushed durum wheat (semolina) and is native to North Africa. Moreover, it is versatile ingredients and can be used as a side-dish in many types of classic dishes.

Market Dynamics

The global pasta & couscous market has witnessed significant growth in the recent, past years, owing to the rising demand for healthy and multifunctional tasty food products. Based on product type, the global pasta & couscous market is bifurcated in pasta and couscous. Among these segments, the pasta dominated the global pasta & couscous market in 2018, owing to the increasing number of young consumers with fast-paced lifestyle with preference for easy to cook food.

Moreover, based on product form, the global pasta & couscous market is segmented into dried, fresh/chilled, and others. Among these segments, the dried pasta & couscous dominated the other forms of product in 2018, owing to the consumer preference for dried pasta products such as macaroni, spaghetti, and penne pasta. Moreover, fresh/chilled pasta & couscous product is estimated to fuel the global pasta & couscous market in coming years. These factors are estimated to boost growth of the global pasta & couscous market during the forecast period.  

Furthermore, Europe region dominated the global pasta & couscous market in 2018, owing to the rising production of pasta & couscous in this region. For instance, according to the European Commission, 5.4 million tons of pasta were produced in the year 2017. As a result, this scenario is estimated to foster the growth of the global pasta & couscous market during the forecast timeframe.

Key features of the study:

  • This report provides in-depth analysis of the global pasta & couscous market, market size (US$ Billion and Million Meter Square), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2019–2027).
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, pasta & couscous products, regional outlook, and competitive strategy adopted by the leading players.
  • Key companies covered as a part of this study includes The Hain Celestial Group, Inc., Valeo Foods Group Limited, Pastificio Antonio Pallante S.R.L., Pasta Foods Ltd., US Durum Products Ltd., Regina Pasta & Food Industries, Nestle S.A., Ebro Foods S.A, Weikfield Foods Pvt. Ltd., and ITC Foods Limited.
  • It profiles leading players in the global pasta & couscous market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
  • The global pasta & couscous market report caters to various stakeholders in this industry, including investors, product developers, distributors, pasta & couscous companies, research institutes, new entrants, and financial analysts.
  • Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global pasta & couscous market.

Market Taxonomy

  • Global Pasta & Couscous Market, By Product Form:
    • Dried
    • Fresh/Chilled
    • Others
  • Global Pasta & Couscous Market, By Product Type:
    • Pasta
      • Ravioli
      • Macroni
      • Angel Hair
      • Spaghetti
      • Farfalle
      • Fusilli
      • Penne
      • Others
    • Couscous
      • Traditional
      • Whole Grain
  • Global Pasta & Couscous Market, By Raw Material:
    • 100% Durum Wheat
    • 100% Wheat
    • Mix (Durum and Wheat)
    • Barley
    • Rice
    • Maize
    • Multigrain
    • Others
  • Global Pasta & Couscous Market, By Distribution Channel:
    • Supermarket/Hypermarket
    • Convenience Store
    • Unorganized Small Stores
    • Online Channels
    • Others
  • Global Pasta & Couscous Market, By Geography:
    • North America
      • U.S.
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Canada
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others  
    • Europe
      • U.K.
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Germany
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Italy
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • France
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Spain
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Nordic
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Benelux
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Russia
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Poland
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Rest of Europe
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
    • Asia Pacific
      • China
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • India
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Japan
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • ASEAN
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • South Korea
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Rest of Asia Pacific
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
    • Latin America
      • Brazil
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Mexico
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Rest of Latin America
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
    • Middle East & Africa
      • GCC
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • South Africa
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
      • Rest of Middle East & Africa
        • By Product Form:
          • Dried
          • Fresh/Chilled
          • Others
        • By Product Type:
          • Pasta
            • Ravioli
            • Macaroni
            • Angel Hair
            • Spaghetti
            • Farfalle
            • Fusilli
            • Penne
            • Others
          • Couscous
            • Traditional
            • Whole Grain
        • By Raw Material:
          • 100% Durum Wheat
          • 100% Wheat
          • Mix (Durum and Wheat)
          • Barley
          • Rice
          • Maize
          • Multigrain
          • Others
        • By Distribution Channel:
          • Supermarket/Hypermarket
          • Convenience Store
          • Unorganized Small Stores
          • Online Channels
          • Others
  • Company Profiles
    • The Hain Celestial Group, Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Valeo Foods Group Limited
    • Pastificio Antonio Pallante S.R.L.
    • Pasta Foods Ltd.
    • US Durum Products Ltd.
    • Regina Pasta & Food Industries
    • Nestle S.A.
    • Ebro Foods S.A
    • Weikfield Foods Pvt. Ltd.
    • ITC Foods Limited

 “*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Form
      • Market Snippet, By Product Type
      • Market Snippet, By Raw Material
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Pasta & Couscous Market, By Product Form, 2017 - 2027 (US$ Billion and Thousand Tons)  
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Dried
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Fresh/Chilled
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
  5. Global Pasta & Couscous Market, By product Type, 2017 - 2027 (US$ Billion and Thousand Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Pasta
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
      • Sub-segment Trends
        • Ravioli
        • Macaroni
        • Angel Hair
        • Spaghetti
        • Farfalle
        • Fusilli
        • Penne
        • Others
    • Couscous
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
      • Sub-segment Trends
        • Traditional
        • Whole Grain
  6. Global Pasta & Couscous Market, By Raw material, 2017 - 2027 (US$ Billion and Thousand Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • 100% Durum Wheat Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • 100% Wheat
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Mix (Durum and Wheat)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Barley
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Rice
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Maize
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Multi Grain
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
  7. Global Pasta & Couscous Market, By Distribution Channel, 2017 - 2027 (US$ Billion and Thousand Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Supermarket/Hypermarket
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Convenience Store
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Unorganized Small Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Online channels
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Thousand Tons)
  8. Global Pasta & Couscous Market, By Region, 2017- 2027 (US$ Billion and Thousand Tons)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)  
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Rest of Latin America
          • Sub-region/ Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • France
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Nordic
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Benelux
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Poland
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Rest of Asia Pacific
          • Sub-region/ Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
    • Middle East & Africa
      • Market Share Analysis, By Country/ Sub-region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/ Sub-region, 2019 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • North Africa
          • Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
        • Rest of Middle East & Africa
          • Sub-region/ Country Trends
          • Market Size and Forecast, By Product Form, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Billion and Thousand Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Thousand Tons)
  9. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • The Hain Celestial Group, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Valeo Foods Group Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pastificio Antonio Pallante S.R.L.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pasta Foods Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • US Durum Products Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Regina Pasta & Food Industries
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Nestle S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Ebro Foods S.A
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Weikfield Foods Pvt. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • ITC Foods Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "Global Pasta & couscous Market” – global forecast to 2027