PERSONALIZED NUTRITION MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The Global Personalized Nutrition Market is estimated to be valued at USD 16.34 Bn in 2025 and is expected to reach USD 42.16 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 14.5% from 2025 to 2032. The global personalized nutrition market represents a revolutionary paradigm shift in the healthcare and wellness industry, where traditional one-size-fits-all dietary approaches are being replaced by individualized nutritional strategies tailored to specific genetic, metabolic, and lifestyle profiles. This emerging market leverages cutting-edge technologies including genomics, proteomics, metabolomics, and artificial intelligence to deliver customized dietary recommendations, supplements, and meal plans that optimize individual health outcomes. Personalized nutrition encompasses various applications ranging from weight management and sports nutrition to disease prevention and therapeutic interventions, addressing the growing consumer demand for precision health solutions.

The market integrates advanced diagnostic tools such as genetic testing, microbiome analysis, and biomarker assessments to create comprehensive nutritional profiles for consumers. Key market participants include biotechnology companies, nutrition supplement manufacturers, healthcare providers, and digital health platforms that collectively drive innovation in this rapidly evolving sector. The convergence of increasing health consciousness, technological advancements, rising prevalence of chronic diseases, and growing understanding of nutrigenomics has created a fertile ground for market expansion, positioning personalized nutrition as a cornerstone of preventive healthcare and wellness optimization strategies worldwide.

Market Dynamics

The global personalized nutrition market is propelled by several compelling drivers that collectively fuel its robust growth trajectory. The primary catalyst is the increasing prevalence of chronic diseases such as obesity, diabetes, cardiovascular disorders, and metabolic syndrome, which has heightened consumer awareness about the critical role of personalized dietary interventions in disease prevention and management.

The rapid advancement in genomic technologies, including next-generation sequencing (NGS) and genome-wide association studies (GWAS), has significantly reduced the cost of genetic testing while improving accessibility, enabling widespread adoption of nutrigenomics-based solutions. Growing consumer preference for preventive healthcare approaches, coupled with rising disposable incomes and health consciousness, particularly among millennials and Gen-Z demographics, has created substantial market growth for customized nutrition solutions.

However, the market faces considerable restraints including high costs associated with personalized testing and interventions, which limit accessibility for price-sensitive consumers, particularly in developing economies. Regulatory uncertainties and lack of standardized guidelines for personalized nutrition products create compliance challenges for market participants, while concerns about data privacy and genetic information security pose additional barriers to consumer adoption. The scientific complexity of nutrigenomics and the need for extensive clinical validation of personalized nutrition claims present ongoing challenges for market players.

Key Features of the Study

• This report provides in-depth analysis of the global personalized nutrition market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global personalized nutrition market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include DSM-Firmenich, BASF SE, Amway Corp, Herbalife Nutrition Ltd, Nestlé Health Science, Glanbia Plc, Danone SA, Unilever PLC, Cargill Incorporated, Balchem Corporation, Nutrigenomix Inc, DayTwo Ltd, Viome Life Sciences, Persona Nutrition (Nestlé), and InsideTracker
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global personalized nutrition market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global personalized nutrition market

Market Segmentation

•  Product Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Personalized Dietary Supplements (vitamins, probiotics)
  • Nutraceuticals
  • Medical Foods (Pharmaceutical-grade, disease-specific, requires a prescription)
  • Software and Digital Platforms
•  Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Standard Supplements
    • General wellness and vitality
    • Weight management and metabolism support
    • Muscle recovery
    • Immune system enhancement
    • Energy and stress management
    • Cognitive and mental performance
  • Disease-Based Formulations
    • Metabolic Disorders
    • Gastrointestinal (GI) Disorders
    • Cardiometabolic Disorders
    • Oncology Support
    • Renal and Hepatic Disorders
    • Other Chronic Disease Management
•  Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • Genetic Testing
  • Microbiome and Gut Health Analysis
  • Blood Biomarker and Metabolic Testing
  • Others
•  Dosage Form Insights (Revenue, USD Bn, 2020 - 2032)
  • Capsules and Tablets
  • Powders and Mixes
  • Others (Liquid, etc.)
•  Age Group Insights (Revenue, USD Bn, 2020 - 2032)
  • Pediatric
  • Adult
  • Geriatric
•  End User Insights (Revenue, USD Bn, 2020 - 2032)
  • Individuals/Consumers
  • Hospitals and clinics
  • Nutritionists and dietitians
  • Home Care Settings
  • Corporate wellness programs
  • Research and Academic Institutes
•  Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Online
  • Offline
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • DSM-Firmenich
  • BASF SE
  • Amway Corp
  • Herbalife Nutrition Ltd
  • Nestlé Health Science
  • Glanbia Plc
  • Danone SA
  • Unilever PLC
  • Cargill Incorporated
  • Balchem Corporation
  • Nutrigenomix Inc
  • DayTwo Ltd
  • Viome Life Sciences
  • Persona Nutrition (Nestlé)
  • InsideTracker