Protein Supplements Market

Protein supplements are essentially processed, refined protein products available in various forms, such as powders, bars, ready to drink, and other forms. These supplements are used often as dietary supplements by athletes and recreationally active persons because protein is essential for muscle growth and maintaining lean muscle mass.

Market Dynamics:

Rise in demand for protein supplements, growing participation in sports and fitness activities, rise in demand for sports nutritional supplements, and rising demand for vegan and plant-based protein supplements are major factors expected to augment the growth of the global protein supplements market over the forecast period. For instance, in September 2022, Tata Consumer Products entered the health supplements segment with the launch of Tata GoFit. Tata GoFit is a plant-based easy-to-mix product formulated with the goodness of gut-friendly probiotics.

Moreover, in May 2022, Soulfuel launched Soulfuel protein powder focused on strengthening gut with a novel blend of post-biotic with brand name Epicor, prebiotic Inulin, and digestive enzymes. Soulfuel helps increase protein absorption and muscle strength along with boosting immunity with a natural immunizer called 1,3/1,6 beta-glucan. 

Key features of the study:

• This report provides in-depth analysis of the global protein supplements market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), considering 2022 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global protein supplements market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Mondelez Company, Meiji Holdings Co Ltd., Quest Nutrition LLC, MusclePharm Corporation, Post Holdings Inc., Nestlé SA, Abbott Laboratories, Scitec Nutrition, The Hut Group, Glanbia PLC, Weider Global Nutrition LLC, and Iovate Health Sciences International Inc., among others.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global protein supplements market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global protein supplements market.

Detailed Segmentation:

• Global Protein Supplements Market, By Form:
  • Powders
  • Bars
  • Ready to Drink (RTD)
  • Other Forms
• Global Protein Supplements Market, By Source:
  • Animal-based
  • Plant based
• Global Protein Supplements Market, By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail Stores
  • Gym & Health Clubs and Spas
  • Other Distribution Channels
• Global Protein Supplements Market, By Geography:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Mondelez Company
  • Meiji Holdings Co Ltd.
  • Quest Nutrition LLC
  • MusclePharm Corporation
  • Post Holdings Inc.
  • Nestlé SA
  • Abbott Laboratories
  • Scitec Nutrition
  • The Hut Group
  • Glanbia PLC
  • Weider Global Nutrition LLC
  • Iovate Health Sciences International Inc.